ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

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Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

ViewPoint

JULY 10, 2012

It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around. Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. When the GDP is up, the lead rate increases, and vice-versa.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

Martech

MARCH 1, 2023

Data from CRM systems and customer feedback lets marketers segment their email lists and send targeted campaigns to different customer groups. Targeted messaging leads to higher open rates, click-through rates and conversions. total impressions, clicks or leads generated) rather than achieving desired outcomes (i.e.,

Touchpoints 107

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 107

ClickZ

JANUARY 22, 2020

Provides lead generation. Pardot is a full-featured marketing automation tool that enables companies to streamline their marketing and sales teams by accelerate pipelines and drive sales through email marketing, lead generation, social marketing and provides sales intelligence. Features customizable lead scoring.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. What would you like to know more about?

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., Here are highlights of several vendors I’ve looked at recently.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

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Stats Email Marketing Clickthrough Click Rate 28

markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Email marketing remains one of the top three lead-generation tactics, just below websites and SEO.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Offer for response. Contact media sequence and frequency. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

ViewPoint

MARCH 13, 2014

In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Marketing Qualified Leads 120

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Due to their interactivity and personalization, these calculators are highly engaging, have a very high conversion rate , and bring in traffic from new segments. Why Do You Need It?

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

ViewPoint

AUGUST 28, 2012

This time we are going to talk about the importance of the qualified rate and how the qualified rate of inbound leads compares to those of outbound leads: Based on over 60,000 completed company dispositions per year (annualized for 2012). Paying anything more than $.50

Lead Management 120

Lead Management Sales Qualified Leads B2B Sales Sales Leads 120

Customer Experience Matrix

FEBRUARY 5, 2012

This brings considerable good news: the micro and core vendors are indeed adding features, especially in lead generation, campaign management, and reporting. core’: the feature availability for core vendors in the January 2012 VEST ‘enterprise’: the feature availability for enterprise vendors in the January 2012 VEST.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

LEADership

NOVEMBER 1, 2013

According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. Customizing Content Through Segmentation. Content marketing is segmented by these methods, according to 95% of marketers in the Institute study: Trends relating to their trade – 65%. The buying cycle – 43%.

Trends 40

Trends Planning Content Marketing Case Studies 40

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

SEPTEMBER 25, 2013

While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. Re-Evaluate Google Webmaster Tools – Google Webmaster Tools provides an aggregated list of the top 1,000 search queries that drove traffic to a site within the past 30 days.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hubspot

JULY 10, 2019

A marketing software company that sells social media management tools, lead generation software, and other marketing tools to businesses and organizations (like HubSpot !). Segment your email to reach the most relevant audience. That’s where email list segmentation comes into play.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Hubspot

OCTOBER 28, 2020

At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings. Editor's note: This post was originally published in September 2012 and has been updated for comprehensiveness. And who doesn't want that?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs.

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Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. The early majority is the first sizable segment of a population to adopt an innovative technology – so for these types, think brands like Microsoft, Oracle and IBM.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Hubspot

DECEMBER 28, 2011

If you're creating landing pages with forms, then you already understand how important lead generation is to monetize your site traffic and meet your marketing and sales goals. In the lead generation game, your gut can only get you so far. Or does it work best with only one particular segment of your email database?

Landing Pages 28

Landing Pages Paid Search Agency Click Rate Case Study 28

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: Based on the stats that are being pushed to the market, most companies are still struggling with lead generation. What part do you see sales playing in improving lead generation results? Most of data comes from the marketing side. Gaffney: Absolutely.

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Hinge Marketing

NOVEMBER 8, 2016

Findings were also segmented by size — from small to mega size. Interestingly, in the last recession (2012-2013) small- to mid-size firms became endangered. Check out our in-depth guide: The Lead Generating Website Guide. He defined small- to mid-size as $22 million to $137 million, representing about 61% of market share.

Top of Funnel 73

Top of Funnel Branding Brand Identity Generation 73

Content Standard

NOVEMBER 21, 2014

This requires not only an understanding of how social networks function—more than one-third of marketers have successfully used Twitter for lead generation—but also a working knowledge of where consumers can be found. But audience access can be fluid and should be continually monitored.

Social Media 40

Social Media Trends Media Marketing & Strategy 40

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Hubspot

FEBRUARY 28, 2012

HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. In addition, some of your target segments may be more or less receptive to a certain channel. Connect with HubSpot :

Cost per Lead 28

Cost per Lead Cost Lead Scoring Lead Ranking 28

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “They then spend time contacting relevant people to convert these into real leads. .” What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. “They then spend time contacting relevant people to convert these into real leads. .” What Versium Offers.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Online Marketing Institute

JULY 31, 2012

Lead Generation. MediaNext 2012. 07/25/2012. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Reader Service and Lead Generation. Digital Magazines 2012. © 2012 Red 7 Media, LLC.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

DECEMBER 29, 2011

Maybe you're interested in ramping up your email marketing in 2012 but don't want to see all your hard lead generation work go to waste by increasing your sending frequency. Many people have been nervous about performing this test for fear of ruining their lead generation efforts , but it really is quite simple.

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Sample Optimization Click Rate Opt-out 28

Integrated B2B

SEPTEMBER 18, 2012

All they have to do is segment them, come up with the right stories, and get in touch! Those few statements at this Henley Business School masterclass (Copenhagen, 3 September 2012) certainly gave food for thought. So why does Professor David James of Henley Business School say that B2B is easy? “B2B

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Hubspot

FEBRUARY 1, 2021

Number of leads. Generated revenue. If you make your event inaccessible, you're ignoring a segment of your target audience. Editor's note: This post was originally published in August 2012 and has been updated for comprehensiveness and accuracy. Some helpful historical data to look into would be: Number of registrants.

Inbound Marketing 100

Inbound Marketing Tips Planning Paid Search Agency 100

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Optimizing content for search engines and lead generation. 1) Social Media Manager. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

SEPTEMBER 21, 2012

According to SEOmoz's 2012 annual industry survey , 44% of marketers self-professed either “advanced” or “expert” level social media ability. Meanwhile, as a marketer, you likely want to email broader lead generation content in order to boost engagement. 3) Use Social Media Lead Intelligence in Sales Calls.

Social Media 28

Social Media Lead Management Work Management Marketing Management 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. Making a visitor or lead fill out a form is unnecessary. What an Offer Is.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28