Remove 2012 Remove Clickthrough Remove Lead Generation Remove Segmentation
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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2, jumping 8.5%

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How to Cultivate a Data-Driven Marketing Team

Hubspot

At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings. Editor's note: This post was originally published in September 2012 and has been updated for comprehensiveness. And who doesn't want that?

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Optimizing content for search engines and lead generation. 1) Social Media Manager. Have you heard?

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? 1) I will blog at least twice a week.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. And so will your leads database.