ViewPoint

JULY 10, 2012

It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around. Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. When the GDP is up, the lead rate increases, and vice-versa.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. The emergence of a converged media imperative ties the value of user generated content (social shares, organic reviews, etc.) LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. Below are some highlights (a couple of minutes each).

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

Hubspot

AUGUST 27, 2012

15) 53% of retailers plan to focus on web personalization engines in 2012. While marketers already know they should be segmenting their contacts and sharing only what the content that's most valuable to their audience, it's not always happening. 18) 59% of B2B marketers say email is the most effective channel for generating revenue.

Stats 28

Stats Allocation Marketing Automation Services Planning 28