markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

markempa

DECEMBER 19, 2011

But honestly, I think B2B marketers might be more disillusioned with the power of email, if the feedback from 1,745 marketing organizations in the 2012 B2B Marketing Benchmark Report is any indication. Email marketing remains one of the top three lead-generation tactics, just below websites and SEO.

Email Marketing 120

Email Marketing Paid Search Agency Case Study Case Studies 120

ViewPoint

MARCH 13, 2014

In the blogs each interview is broken down into smaller segments that allow you to watch brief clips around a specific topic. Ruth Stevens, Inbound Marketing is Tough to Scale. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. Their comments will surprise and enlighten you. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

The Effective Marketer

MARCH 22, 2012

There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. The State of Demand Generation 2012. Why is demand generation so important? According to Tony Jaros, marketers will typically spend 60% of their budget on demand generation programs.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Hubspot

FEBRUARY 28, 2012

HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another. In comparison, the average cost per lead for businesses leveraging primarily inbound techniques was $135.

Cost per Lead 28

Cost per Lead Cost Lead Scoring Lead Ranking 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 4, 2012

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. We’re all after the Holy Grail of online marketing: sales-ready leads. Don't have one handy? That's cool.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Integrated B2B

SEPTEMBER 18, 2012

All they have to do is segment them, come up with the right stories, and get in touch! Can B2B marketing really be that easy? Do they have an over-complicated marketing strategy and not realized how easy B2B marketing really is? I wonder if today’s B2B marketers really do know their target.

B2B Marketing 40

B2B Marketing Peer-to-peer B2B Thought Leadership B2B 40

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Of course, these goals could pertain to your personal life, but what about some career and marketing-related goals , too? Valuable content is the meat that attracts visitors and leads to your company. 1) I will blog at least twice a week.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. Unfortunately, there seems to be a major disconnect between the importance of landing pages and their use by marketers. Landing pages , that's what!

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. Without them, site visitors have no way of getting converted into leads. They are also a critical tool for nurturing existing leads into a position that makes them more sales-ready. Making a visitor or lead fill out a form is unnecessary.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. This is how it looks: We put these check boxes on all of the forms we use for lead generation -- on landing pages for offers we use to convert visitors into leads.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

JULY 3, 2012

Here's how you can use the marketing tactics you use every day to get yourself some much needed relaxation this 4th of July. Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. 1) Create an offer. 5) Throw an awesome event.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. 2) An Industry-Focused Annual Report.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

APRIL 18, 2012

In fact, Gleanster research identifies a direct correlation between the amount of time a prospect spends on a company website engaging with relevant content and the likelihood that those interactions will lead to a sale. that appeal just to that particular segment or buyer persona. The Importance of Buyer Personas in Website Design.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

APRIL 4, 2012

1) Promote your lead generation content. This content will help you reconvert your subscribers on a landing page that gives you more robust lead intelligence than just their name and email address. HubSpot, for example, does this with our free Inbound Marketing Assessments. 2) Encourage a transaction.

Opt-out 28

Opt-out Opt-in Privacy Policies Sales Cycle 28

Hubspot

OCTOBER 19, 2012

a lead generator! If you share valuable, lead generation content, it won't necessarily stimulate conversation. And so will your leads database. 10) Social media marketing activity doesn't drive bottom line results. Consider that social media is also (gasp!) but people might eat it up.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Number of Leads.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

The Point

FEBRUARY 4, 2013

This bias leads to an inevitable over-inflation of the mean results. (It All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012.

Advertising Benchmark 100

Advertising Benchmark Paid Search Agency Marketing Report Demand Generation Agencies 100

Hubspot

JANUARY 14, 2021

Turn your marketing meetings into something useful by — you guessed it — creating compelling content ! (Oh Oh my gosh, inbound marketing concepts work in real life, too!). Editor's note: This post was originally published in July 2012 and has been updated for comprehensiveness. the list could, and should, go on.

Work Management 101

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 101

Valasys

AUGUST 9, 2019

At a time when the inbound marketing & content marketing strategies were intermingling, to assist the marketers in their bottom-line objective of optimizing the website conversions; other digital realms also started aiding to the standard practices of SEO.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Hubspot

AUGUST 21, 2023

Go-To-Market Plan Methodologies I've seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While each company divides the lead generation and qualification process differently, marketing is typically in charge of the attract and engage phases. Make a table like this one below.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

JUNE 3, 2015

Instead of talking generically about what makes good blog content, this post addresses one specific facet of blogging that has presented itself as a recurring problem to our audience. For example, though not as complex as Dark Matter, some businesses are still unclear how inbound marketing works. One of my favorites?

Tips 28

Tips Content Marketing Content Advertising Mediums 28

Hubspot

DECEMBER 16, 2014

By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of. The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28