Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

JULY 31, 2018

For now, augmented reality (AR) is still largely a novelty -- AR's newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. For Super Bowl LII, StubHub introduced an AR feature on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S.

Examples 101

Examples Paid Search Agency Youtube Mobile Advertising 101

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. billion use social networks from a mobile device. However, consumers say that social media plays almost as big a role in purchasing decisions as does television. ( Pew Research ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

OCTOBER 17, 2018

After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. When Apple unveiled the first iPhone in 2007, they changed the mobile phone landscape for the first time -- and they changed it for good.

First-Mover Advantage 73

First-Mover Advantage Work Management Marketing Management Amazon 73

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Brand Identity Branding 40

ClearVoice

JULY 27, 2023

While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. If you heard the tagline on its own, you might think of texting, mobile service, or social media. A slogan encapsulates how your brand or product differs from the rest and expresses your purpose. Got Milk?”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

readwrite

FEBRUARY 6, 2012

The ad execs praised the use of Twitter hashtags, even going as far as saying the hashtag was to 2012 what the URL was to 2000, one year after Victoria’s Secret became the first ever firm to use a Super Bowl ad to connect viewers to its online media. “Consumers don’t think in channels (traditional, digital, mobile, social).

Social Media 40

Social Media Ads Brand Identity Branding 40

readwrite

FEBRUARY 6, 2012

The ad execs praised the use of Twitter hashtags, even going as far as saying the hashtag was to 2012 what the URL was to 2000, one year after Victoria’s Secret became the first ever firm to use a Super Bowl ad to connect viewers to its online media. “Consumers don’t think in channels (traditional, digital, mobile, social).

Social Media 40

Social Media Ads Brand Identity Branding 40

ClearVoice

APRIL 17, 2019

Slogans have never been particularly constrained by the rules of truth in advertising, and thus, though they may need to convey a brand’s essence, they can really aim big with their interpretation of it. The mobile company battles for market share are brutal and brash, and no one plays the game harder than Sprint. Got Milk?”

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

SnapApp

MARCH 6, 2012

The rate of mobile adoption for both advertisers and?consumers consumers is expected to rise throughout 2012. to understand the necessity that mobile technology will play in their marketing?strategies. But, in addition to its staggering growth, mobile marketing is also? Myth: Mobile?marketing Myth: Mobile?marketing

Mobile Marketing 48

Mobile Marketing Mobile Advertising Work Management Marketing Management 48

Content Standard

JULY 13, 2016

Remember when we used to get news from a newspaper or a local television broadcast? That’s a big bump from 2012, when 49 percent of adults said they received news from social media. But the rise of social media and mobile devices have shifted this somewhat. Newsy content can go a long way on social media. Native Ads.

Marketing & Strategy 40

Marketing & Strategy Thought Leadership Content Amazon 40

Hubspot

AUGUST 2, 2012

We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. As one of the less-than-hefty cars advertising at the 2012 Olympics, this was a relevant and effective way to stand out against other manufacturers.

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

Hubspot

MAY 29, 2014

This year, Meeker talked about messaging, mobile, phone books, Pinterest, Yelp, Yammer, YouTube, and more. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

JULY 12, 2014

It’s hard to say which brand has achieved the most impact without access to data, but to me one of the most interesting advertisers was Beats by Dre stereo headphones. Above all it was a real step up from the simple (but highly effective and memorable) product placement on the heads of famous athletes we saw in London 2012.

Brand Identity 28

Brand Identity Branding Paid Search Agency Advertising Agencies 28

Hubspot

NOVEMBER 25, 2011

Take a look at some mind-blowing statistics and predictions around the use of mobile devices, online coupons, and email marketing this holiday shopping weekend. Half of shoppers plan to keep track of holiday sales and promotions via advertising circulars throughout the holiday season. 26 Black Friday Statistics for Marketers.

Statistics 28

Statistics Stats Mobile Advertising Marketing Budget 28

Hubspot

JUNE 24, 2011

It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. According to Michael Tasner in his book “ Marketing in the Moment ,” only 6% of businesses are doing any type of mobile marketing. of them mobile market. of them mobile market. And that number is only rising.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Convince & Convert

AUGUST 24, 2012

. : Yeah, well it’s definitely – I think that Twitter is still a fan of open development, just not open development that impinges upon their core revenue model, which is consumer experience enhanced with advertisements and social ads. ” This is the talk radioization of television, right? That has a ways to go.

Social Media 115

Social Media Media API Twitter 115

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

Paid Search Agency 101

Paid Search Agency Brand Identity Branding Companies 101

Hubspot

AUGUST 16, 2017

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

Paid Search Agency 78

Paid Search Agency Brand Identity Branding Companies 78

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 7 Online Advertising Stats. Mobile matters.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Convince & Convert

FEBRUARY 22, 2016

Then one day in 2012, a man wrote to Bodyform on Facebook. Your mobile phone will soon be able to talk to a digital billboard, a bus stop sign, or even an image on the side of a building as you pass it. The traditional advertising world is a well-oiled machine. The last big switch will be in television. Here comes JR.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Mobile Advertising Marketing & Strategy 105

Webbiquity

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). ” ( Experience: The Blog ). DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

NOVEMBER 7, 2016

Trader Joe’s doesn’t have an official Facebook, Twitter, or Instagram account, nor will you see television ads. But when Dollar Shave Club (DSC) burst onto the startup scene in 2012 with a launch video that people are still talking about , it made shaving worth talking about. Mobile has seen some interesting developments as of late.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Contently

AUGUST 26, 2016

The worst-case scenario came true for NBC’s TV ratings of the Olympics this summer, which saw a 17 percent dip in ratings compared to London 2012. What does this mean for advertisers, as engagement continues to rise on mobile? Selected by Brian Maehl, talent development manager.

Media 60

Media Privacy Television marketing Internet Marketing 60

Vidyard

OCTOBER 19, 2016

Television changed that. Many wrote TV off as a fad, but soon, nearly every home in North America had a television: rabbit-ears pointed in all directions, picking up everything from news broadcasts to sporting events. On-demand television was an exciting idea as early as the 1970s. The Short But Exciting Rise of Flash.

Paid Content 50

Paid Content Video Marketing Television marketing Bandwidth 50

Hubspot

FEBRUARY 15, 2017

But as marketing evolved and its digital aspects became almost mandatory -- online ad spend, for example, is expected to outrank that of television this year -- it was determined that remarkable work within this category should be celebrated. 11) Effective Mobile Marketing Awards. 7) Content Marketing Awards. 12) Effie Awards.

Paid Search Agency 71

Paid Search Agency Paid Content Advertising Agencies Budget Programs 71

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns.

Paid Content 61

Paid Content Campaigns Planning Paid Search Agency 61

Hubspot

NOVEMBER 12, 2015

But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor. And what are the best examples of product placement in movies, television shows, and music videos? So how does product placement work?

Examples 28

Examples Product Television marketing Ad Exchange 28

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

FEBRUARY 3, 2012

A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 Buy the stamps to send out your 2012 holiday cards. Develop 542 mobile apps. Air 17 regular commercials on network television any other time of the year. we've come up with some ideas for how you can better spend that chunk of change. Tweet This!

Budget Programs 28

Budget Programs Buy Paid Search Agency Ads 28

Webbiquity

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. ” And 37% of buyers have consumed b2b content using a mobile device.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. 55% access Twitter via a mobile device. Mobile Marketing. Marketingeasy ). eMarketer ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Online Marketing Institute

APRIL 11, 2011

Today in Mobile. Mobile Lists. Advertising. television. ©2005-2012 Mashable, Inc. Mobile Version. Mashable News In Your Inbox. Top Stories. My Stories (Personalized). All Stories. Activity From People I Follow. Latest Social Media News. Tech & Gadgets Highlights. Web Video Roundup. Business & Marketing.

Social Media 40

Social Media Media Advertising Agencies Mobile Advertising 40

Single Grain

JULY 21, 2020

SaaS software can be accessed from any desktop computer, laptop, tablet or mobile phone. Overview: Netflix is a subscription-based streaming service provider that provides online streaming of a library of movies and television series, including in-house produced original content. 2) Netflix . Overview: Uber Technologies, Inc.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Convince & Convert

APRIL 18, 2016

In the last article, I focused on advertisements in general. Today, such advertisements, which include videos, interactive infographics, and articles, are quickly gaining traction among both brands and publishers. If there were a scale, standard advertisements would be Kanye West, and branded content would be Natalie Portman.

Campaigns 100

Campaigns Brand Identity Branding Mobile Advertising 100

Walker Sands

MARCH 25, 2020

In 2012, President Obama’s “Narwhal” data operation and Mitt Romney’s similar “Orca” system continued using big data to take analytics to an entirely new level of campaigning. In fact it was so effective, it led me to my first field organizing job for the 2012 campaign. The Social Network.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52