The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience
Contently
FEBRUARY 6, 2019
Dr. Zak’s goal is to separate opinion from objectivity. In my opinion, the best Super Bowl ad of my lifetime is “ The Force ,” Volkswagen’s spot from 2011. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy.
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