Content Standard

JANUARY 5, 2016

Video marketing was everywhere in 2015. Across devices and platforms, digital video came on the scene in a big way—and forced digital marketers to hustle to keep up. For proof of the importance of video marketing, look no further than our top 10 takeaways from 2015 below. Consumers are Clamoring for Branded Video.

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Contently

JUNE 3, 2016

If you want to read the whole thing, I embedded the slideshow at the bottom of this post, but for the sake of brevity, here are the six biggest takeaways for marketers. As you can see above, the vast majority of smartphone growth in the past few years has come from the Asia-Pacific market (China, India, Korea, Japan, and so on).

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EMagine B2B Blog

MARCH 12, 2015

It may only be the middle of March, but the Digital Marketing industry has already seen massive changes and updates. of the market share. SEO: Since 2011, Google has made 83+ major algorithm changes. ( Moz ) Thats 83+ times that SEO marketer’s have had to change their tactics in 3 years! eMarketer ).

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Hubspot

NOVEMBER 11, 2011

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This!

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Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. Airline. • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Nystrom – Digital Marketing Manager – Social Media, Red Bull. • Debbie Weinstein – Senior Director, Global Media, Unilever.

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Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. market will more than double in size, reaching $2.5

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MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

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Hubspot

JUNE 21, 2012

Marketers are starting to realize that the mobile upswing isn't just a fad. Thing is, if you haven't already made an investment in mobile marketing , starting now could seem a little daunting. 23 Mobile Marketing Statistics You Should Know. 3) Apple and Android represent more than 75% of the smartphone market.

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Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. Each has experienced rapid growth and adoption, leaving marketers wondering how to effectively leverage each new platform for business. So which -- if either -- are worth a marketer's time? eMarketer ) Tweet This Stat.

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readwrite

SEPTEMBER 7, 2011

According to reports, Facebook has doubled its revenue in the first half of 2011. Given that the entire Internet display ad market is predicted to be $12.33 this year, according to eMarketer research from June. Reuters reports an undisclosed source that says the company made $1.6 billion this year, 1.3%

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Webbiquity

FEBRUARY 2, 2011

That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year.

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Hubspot

APRIL 12, 2011

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. As we can see from the eMarketer statistics below, this effect seems to be present on Facebook as well.

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Hubspot

FEBRUARY 25, 2016

For those unaware, it is the concept of utilizing social networks to increase sales transactions. Actionable marketing expert Heidi Cohen defines it as the maturation and evolution of social media meets shopping. Or would you prefer selling directly via social networks? Perhaps that’s why brands are agog over social commerce.

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Hubspot

MAY 19, 2011

It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it. Social networks trail slightly behind at 89%, and sharing through blogs is a close third at 82%.

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Hubspot

FEBRUARY 10, 2017

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing. We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. The History of Snapchat.

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Hubspot

AUGUST 8, 2011

As a business, do you fully understand how social media can benefit your marketing strategy? I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals.

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Hubspot

OCTOBER 26, 2011

With the holiday season literally right around the corner, marketers must get their butts in gear quickly if they want to take advantage of holiday shoppers' buying behaviors. Are you leveraging the right channels such as social media and mobile marketing tactics to take advantage of consumers' changes in shopping patterns?

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Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

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Webbiquity

APRIL 3, 2012

Noting that “in the end, ROI needs to be justified in order to keep the flow of budget and resources moving to each individual marketing effort,” Andy Komack identifies “quick and dirty” SEO success metrics to track, including (his least-favorite) keyword rankings, keyword diversity, and inbound link count.

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Webbiquity

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

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Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Influencer marketing? Or to accurately measure their results.

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The Effective Marketer

FEBRUARY 3, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. Check them out, pick a couple and start planning!

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Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. Marketers, we’re told, need to think like publishers. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing?

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Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land. of the past year.

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Adobe Experience Cloud Blog

OCTOBER 17, 2011

by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media. For the last decade, the net has been morphing into one huge social community with niches of interest breaking off and creating their own networking sites. No wonder, in 2011, U.S. marketers will spend $3.08

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Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do the audiences differ across various social networks? Marketing Salary Survey: Social Media Marketing by Aquent.

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Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

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Hubspot

MARCH 6, 2012

So to help prepare you, HubSpot and Who's Blogging What got in touch with 8 of the industry's best and brightest to get their take on some of the high-level issues social media marketers are facing. We asked them one question: What surprised you about social media in 2011, and how did it affect your planning for 2012? He's right.

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Hubspot

JUNE 17, 2015

I'm a marketer, after all. And while this profession has enabled me with a good eye for the tricks of the trade, I've found that I'm still not immune to the influence of marketing. Many of my purchasing decisions are fueled by marketing initiatives -- and rather than allow that to make me bitter, I embrace it. And you can, too.

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Online Marketing Institute

JANUARY 4, 2011

Here’s a little tip on how you can do that quickly: Filter your friends by network and then a “select all&# option should appear. Networking as a blogger is very important. Twitter is also a wonderful networking tool which we will talk about in a moment.So All bloggers who I could begin to further network with.

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Hubspot

JANUARY 5, 2012

In its recent US Digital Media Usage report, eMarketer estimates how digital media usage will grow in 2012 in terms of the internet, mobile, social, video, and ecommerce. million in 2011. million in 2011. million in 2011. million in 2011. million in 2011. from 2011) will watch online video in 2012.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Facebook Insights. Google Analytics.

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B2B Marketing Zone Posts

JANUARY 4, 2011

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. What’s Up, Blog?

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Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. of all marketers love blog posts about marketing statistics. For example, 93% of marketers use social media for business. Marketers aren’t like ordinary people.

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Webbiquity

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How can you best manage a team of digital marketing professionals to coordinate and optimize overall efforts? You have to have a way to get the word out.

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Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Social Media / Social Networking. Marketing Charts ).

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Webbiquity

FEBRUARY 14, 2011

Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? &# or “what apps should we be adding to our Facebook page?&# What are our key objectives for social media marketing? You decide.

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