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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. A good audit helps you figure out why.

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How to Build a Brand Through Live Streaming [+ Examples]

Hubspot

Such educational events can potentially attract a more diverse demographic. The campaign quickly went viral thanks to the influencers' live videos, promoting Drumsticks. He used to be a professional gamer and started live streaming in 2011. Live Q&A. Image Source.

Examples 101
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Snapchat vs. TikTok: What Marketers Need to Know

Hubspot

Snapchat, which launched in 2011 , allows users to create video-based stories about their lives and send video or image-based messages to their friends. population with no specific age demographics. However, brands have gone viral on the app, especially when creating hashtag challenges related to new product offerings.

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. Your information can “go viral” on Facebook. Will you create a Facebook business presence in 2011? Think about it. Find out what is on their minds?

Facebook 100
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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads.

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Casper, Warby Parker, & Dollar Shave Club: How Direct-to-Consumer Brands Are Changing Ecommerce Forever

Hubspot

No one can guarantee that a video will go viral. They didn’t just reach out to any tech publications, either -- they focused on media properties already reaching the male demographic they wanted to target, like Thrillist and Uncrate. Dollar Shave Club. But it doesn’t hurt to have a strategy in place. Cards Against Humanity.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

Or, if you're selling a B2C product, you might want to focus on the bigger, broader networks like Facebook or YouTube since they have a large range of audience demographics. Aside from being one of the oldest and biggest online platforms out there, YouTube's also offered a live stream feature, called YouTube Live, since 2011.