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The Difference Between Firmographic and Technographic Data

Zoominfo

The same way that demographics provide information about human characteristics, firmographic data provides information about firms or companies that allow you to group them into market segments. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. Let’s explore firmographic and technographic data.

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Senior Segmentation: The Boomer Silver Tsunami

Rain: The Growth Agency

With the roughly 10,000 Baby Boomers turning 65 every day from 2011 through 2029, this demographic represents a large and influential segment of society totaling roughly 70 million people who are expected to change the dynamics and definition of retirement.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. At a minimum, it should include firmographics, demographics, technographics, and behavioral data. Today, that chart contains nearly 10,000 logos.

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Five Takeaways from Advertising Week 2023

Digilant

Take a recent example from Netflix; the USA Network show Suits first premiered in 2011 but has recently skyrocketed in popularity, earning the top spot in TV streaming for 15 weeks straight as of November 2, 2023. This technology and machine learning can more quickly and better identify viewer’s interests, behavior, and demographics.

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But new data suggests that this demographic is more influential than ever. More growth in marketing technology—and more consolidation.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

The audit will use the data collected to help your team analyze the interests of your audience and take demographics into consideration, maximizing future engagement. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service.

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How B2B SaaS Companies Get Sassy: Using Technographic Data to Identify the Best Prospects

Engagio

Then there’s also demographic data, which identifies details about the people within our target markets, things like age ranges, income level, education, and gender to name a few. That’s a 5233% growth since 2011!). The final tech score can be added to other scores, including the firmographic and demographic scores.