The Effective Marketer

AUGUST 30, 2010

This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 122

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 122

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you haven’t done already, check out the review of the first 5 presentations.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). What I liked best was the tips on tools you can use and where to find additional resources.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks. Thanks @jaybaer! #fb Im Jay Baer. How can I help you?

Paid Search Agency 117

Paid Search Agency PR Advertising Agencies Word of Mouth 117

markempa

MAY 18, 2007

But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. I don’t know about you but I’m fed up with the same old story.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

MAY 25, 2010

I was there speaking at the Counselor’s Academy PRSA annual conference. Thanks for bringing it to CA conference! link] [link] Jeremy Bryant RT @jaybaer: Adding SEO, Web analytics, email marketing, social media services to your ad/PR agency. link] Jose Huitron Jay, thanks for sharing these outstanding keys.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

The Effective Marketer

FEBRUARY 15, 2009

Who in your industry is the king of PPC and SEO? The lesson here translated into the marketing realm is that you should always keep an eye out for the competition, for your partners, for other similar companies, for what is said to be working and why. What is the best ad campaign you’ve seen recently? Which is the best website?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. It's all about their blog, or get SEO ranking, etc. You'll like it.&# He tries it and he does.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 162

PR Social Media Paid Content Media 162

markempa

MARCH 6, 2006

« Generating Real Sales Leads from Tradeshow/Conferences | Main | Webcast: 8 Critical Success Factors for B2B Lead Generation » Seth Godins speech on Marketing at Google Six time best selling author Seth Godin speaks to Google as part of their Authors@Google series.

Lead Generation 120

Lead Generation Google B2B Marketing B2B Thought Leadership 120

markempa

NOVEMBER 15, 2005

Sridhar Ramanathan (a CMO Council Member), over at the Pacifica Group Blog , shares a collection of ideas that stood out to him during the conference in his post Gold Nuggets from the CMO Council Summit Heres one of the nuggets that Sridhar captured: "Marketing is here to do one thing—impact topline and bottomline.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

MARCH 30, 2007

Marketing and sales can also work together to build a list from inactive accounts in your sales teams CRM data and business cards from industry conferences and networking events. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

SEPTEMBER 17, 2005

Last night, I stumbled upon Jeremy Porters notes and observations from DMAs B-to-B Conference session entitled, "Sales and Marketing Integration: How To Make It Happen and Why You Cant Afford Not To." Jeremy Porters Blog: B-TO-B CONFERENCE DAY ONE - SALES & MARKETING INTEGRATION. hey are two sides of the same coin.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. So, why is it free? Very pleasant data on MLM Leads. United States License.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

markempa

MARCH 2, 2006

« Podcast Segment 1: Selling to BIG Companies | Main | Generating Real Sales Leads from Tradeshow/Conferences » Consistent Lead Generation Pays Over Long Term In many ways, the disiplines of B2B and B2C marketing and lead generation are different.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

JULY 27, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Online Marketing Institute

MAY 18, 2010

Others really only need the benefit of process driven or template level SEO. By template level SEO, I mean modifications to the web site templates that are used with the content management system to dynamically populate keywords in title tags, image alt text, breadcrumb navigation and similar locations. out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Blog Create a blog for the conference and source content from speakers and attendees. Invite attendees to ask questions via Twitter or live chat.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Sessions start October 5. Go to [link] to save 50% for a limited time. Are you ready to add some “Why&# to your “How&# ? Then this is the blog post for you. Develop a Social Media Strategy in 7 Steps [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 19, 2010

Since April, 2010 Western River has collected more than 1,100 of these customer stories. That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. And once the system was set up and the business rules determined, the company spends almost no time managing the program.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JUNE 17, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JULY 20, 2010

Very interesting [link] [link] SEO 5 Steps to Winning Fans with Content Strategy [link] [link] amira ben ghanem RT @jeanlucr 5 Steps to Winning Fans on Social Media with Content Strategy. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

FEBRUARY 5, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. We’ve added Disqus as the commenting system. Changed the sharing tools to incorporate Sexy Bookmarks plug-in (Michael Stelzner at Social Media Examiner turned me on to it). How can I help you?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 20, 2010

link] [link] stephen elliott RT @jaybaer: Does Your Blog Have a Long Tail [link] [link] Catherine Davis RT @jaybaer: Does Your Blog Have a Long Tail [link] (interesting search applications) #SEO [link] Steve Woodruff RT @jaybaer: Does Your Blog Have a Long Tail? But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JUNE 23, 2005

I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 from Jack Yoest Not every request for pricing is an objection. But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Convince & Convert

MARCH 4, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JULY 15, 2010

link] paulsimpson1976 RT @jaybaer: Get Your Social Media Operations Act Together [link] >> like the responsibilities worksheet [link] John McTernan RT @paulsimpson1976: RT @jaybaer: Get Your Social Media Operations Act Together [link] >> like the responsibilities worksheet [link] SEO India Awesome Post. How can I help you?

Social Media 142

Social Media Paid Content Media Act-On 142

Webbiquity

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

AUGUST 11, 2010

link] jaybaer Yeah, Big 10 hoops is so interesting because the strength in the conference moves around a lot. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. No idea what a Hoosier is. Decided to find out first-hand. No air conditioning.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 28, 2010

5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Sean SEO Marketer It is really important to develop a deep understanding of your customer. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

MARCH 23, 2010

Incidentally, these internal links are also a SEO positive) 4. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. At first, you knew everyone at the party. Also, don’t be afraid to link to other posts or resources from within your posts.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

SEPTEMBER 21, 2010

link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, buc Just thought i would Stumble upon this ideal opportunity to link build! link] seo company, high wycombe, bucks Just thought i would Stumble upon this ideal opportunity to link build!

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JULY 14, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How can I help you?

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137