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B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

Doing business today requires transparency, which builds trust with your customers and partners. I think the one most important to marketers today is number 6 – Trust is required for doing business today, and consumers and business people demand transparency. Trust is paramount and consumers demand transparency.

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Fuze CMO on Why Great Leadership Starts with Trust

Oktopost

Listen to the podcast: For more discussion on leadership and trust check out more episodes of our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Prior to Fuze, Eric was the CEO and co-founder of SPY, a creative studio servicing advertising agencies and motion picture studios, which he sold in 2009.

CMO 118
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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

Convince & Convert

Transparency’. News stations, despite their incessant claims, aren’t close to being transparent. The folks in Washington DC, on both sides of the aisle, couldn’t be any less transparent. And as for businesses small and large, this void of true transparency is the M.O. Transparency in Content Marketing.

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The Rise of “Open Business”

Convince & Convert

Becoming a “talkable” brand begins by gaining customer loyalty through the four pillars of open business: Trust, Transparency, Authenticity, and Intent. Transparency. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Business 147
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Top 7 Customer Experience (CX) Trends for 2020

Martech Advisor

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Data transparency: Customers expect more. If you are collecting data to improve personalization (which is one of the key reasons), there is no reason to hide it - it's a service to the customer and the problem is unclear and non-transparent communication.

Trends 102
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The Future of Great Customer Experience Relies on Open Source

Martech Advisor

Transparency -- By nature, open source technologies benefit from near-constant surveillance. The more transparent and open vendors are with their data practices now, the better off they’ll be in the future. In the 2009 Magic Quadrant, Gartner noted growing open source CMS popularity as dominant trend in the market.

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How Your Brand Can Win Over Online Customers One Skeptic at a Time

Convince & Convert

Dominos took its customers’ feedback in stride when it launched a new pizza recipe in 2009. This is a good example of a brand taking advantage of social media to express its commitment to transparency and customer feedback. The chain was known for fast delivery, but Dominos knew its pizza wasn’t great.