Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. According to a study done by Professor John A. We are all used to seeing case studies and they are powerful marketing content.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

markempa

JULY 28, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A good business blog can drive a steady stream of pre-qualified leads that are as good as referrals.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Most people get writer’s block or their brains freeze up while staring at a blank screen.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Use case studies to demonstrate tangible results. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Achinta offers his industrial clients marketing for engineers by an engineer. { Advertisers will embrace trusted ‘places’ over trusted sources — large curated collections will achieve higher CPMs.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

MAY 14, 2010

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. What do you do when the bulk of your marketing content, with the exception of case studies is product focused?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. One-size-fits-all site content will not help you engage. Video testimonials are far more credible and impactful than plain text.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Ambal's Amusings

NOVEMBER 12, 2010

She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. One of the top challenges for any marketer is measuring marketing ROI. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

SpotMe Blog

JUNE 13, 2023

AEE provides end-to-end healthcare event solutions across the entire product lifecycle, all from their in-house team of passionate, experienced experts. ITA Group designs events that meaningfully connect with attendees.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Ambal's Amusings

JULY 22, 2010

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The Content Marketing Question: To Gate or Not To Gate?

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

AUGUST 27, 2010

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). The Content Marketing Question: To Gate or Not To Gate?

Work Management 100

Work Management Marketing Management B2B Business 100

Ambal's Amusings

MAY 27, 2010

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). How to put the "Viral" in B2B Marketing Viral Campaigns?

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Online Marketing Institute

JULY 31, 2009

I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All thoughts are welcome! Have you shopped Visitor Track yet?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

APRIL 29, 2010

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!). How to put the "Viral" in B2B Marketing Viral Campaigns?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

SEPTEMBER 17, 2009

Brian Carroll's book Lead Generation for the Complex Sale. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Read more: What IS and ISN’T Lead Nurturing.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Adobe Experience Cloud Blog

MARCH 25, 2010

Yet according to CSO Insight’s 2010 Sales Performance Optimization study, only 52% of sales reps met quota in 2009, and companies achieved only 78% of their revenue plans. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation. Lead nurturing.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

Ambal's Amusings

OCTOBER 15, 2009

Brian Carroll's book Lead Generation for the Complex Sale. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? 3 Video Marketing Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Industrial Marketing Today

JULY 1, 2010

That was the key finding of a research study done by McKinsey & Co. The table below shows results from the study that shows what sales reps do wrong to turn off B2B customers. Glad to hear that “sales experience&# was validated/reinforced in another study.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Ambal's Amusings

AUGUST 27, 2009

Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. B2B Marketing Fundamentals Don't Change. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Get Content.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

APRIL 25, 2022

PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. PPC helps to generate marketing leads irrespective of the Google algorithm changes because pay-per-click ads are not affected by organic search engine ranking algorithm updates. 10) HigherVisibility.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Online Marketing Institute

JULY 31, 2009

So I commend Eloqua on their next generation of marketing software and their efforts dedicated to the process of making marketing more accountable. I would like to hear about your scoring approaches and what you have done to achieve a common definition of qualified leads with sales. All rights reserved.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Hubspot

JUNE 10, 2014

There are scores of recommendations from “gurus” saying that the entire IT mandate should be to conform its strategy to “ know the customer ” and/or that the entire marketing strategy should be built around a market-leading “ technology stack. ” Here’s the thing.

Impressions 28

Impressions Enterprise Management Work Management Marketing Management 28

Online Marketing Institute

JULY 31, 2009

I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us All rights reserved.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Industrial Marketing Today

AUGUST 24, 2010

If you need more empirical proof, then look at the recent study done by GlobalSpec, Trends in Industrial Marketing 2010: How Manufacturers are Marketing Today. The use of supplier websites is at number two, second only to search engines.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60