Marketing Insider Group

DECEMBER 20, 2012

Real-time marketing was just getting started in 2009. There were just some early social media dashboards, CRM and Google alerts. How does this compare to yesterday, last week or last month? My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

ANNUITAS

SEPTEMBER 21, 2010

Companies that automated lead management processes realized 10% or greater revenue increase within six to nine months (Gartner, “The Top Six CRM Marketing Processes for a Cost-Constrained Economy,” 2008). Aberdeen, 2009. The Heart of Growing Conversion Rates,&# 2008). The Heart of Growing Conversion Rates,&# 2008). So, you decide.

Top of Funnel 100

Top of Funnel Gartner Forrester Lead Nurturing 100

markempa

AUGUST 16, 2006

David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JANUARY 24, 2007

As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Now what do you do?

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc., Improve communication.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

markempa

JUNE 9, 2005

« Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? IT Marketers - if you have often wondered how you compare to your peers, make sure you participate in this survey.

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JANUARY 4, 2006

Fewer sales opportunities unless your top of mind: Although the deal value of each sale is high, there will be simply fewer opportunities as compared to more transactional selling environments. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

MARCH 15, 2019

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Customer Experience Matrix

FEBRUARY 12, 2009

Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. Simple telemarketing could also be handled within the system using its CRM features. Revenue for individual customers can be captured with the shopping cart or from opportunities in the CRM system.

Pricing 120

Pricing Price Impressions Marketing Management 120

SpotMe Blog

JUNE 13, 2023

Get detailed proposals from different companies to compare what is included in the fees. Thanks to easy-to-use templates and deep CRM integrations, including Veeva and IQVIA, get consistent first-party data insights that flow into your CRM and help you drive your next best action.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

markempa

MARCH 27, 2005

The number of RSS readers is infinitesimal compared to the general population of web users. The number of RSS readers is infinitesimal compared to the general population of web users. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 RSS is still bleeding edge especially for non-bloggers.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Valasys

JUNE 1, 2021

Crypto mining has only been around since Bitcoin was first mined in 2009, and in the current year, the terminology has made quite a splash among miners, investors, and cybercriminals alike. Moreover, in the year 2021 regulated digital exchanges custodians will continue to be announced and are expected to go live.

Digital Asset Management 52

Digital Asset Management Ad Exchange Peer-to-peer B2B 52

markempa

MAY 23, 2005

Thanks to my webcast sponsor, NetBriefings , weve generated an average of 1664% more archive attendees compared to our live events! Thanks to my webcast sponsor, NetBriefings , weve generated an average of 1664% more archive attendees compared to our live events!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. But getting back to our category, we are often compared against Eloqua and Manticore. In fact, 88% said Web sites were important in helping them decide what to buy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

MAY 12, 2010

Karamitsos Interesting article…compares people ambivalent about social media to Sam in Green Eggs and Ham. [link] [link] Dennis Baker RT @jaybaer: Would You Try It With a Fox? link] [link] Mike Malone RT @jaybaer: Would You Try It With a Fox? link] [link] Maria A. link] [link] Maureen Cute post. But I agree with Factchecker.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. He’s a former journalist turned PR guy and straight shooter at New Media Cowboy.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” Furthermore, half of all Google+ users are under 25 years old.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

FEBRUARY 15, 2010

One thing that I find about email 'opt-ins' as compared to say twitter, is that a lot of people are not willing to give out a lot of data – they prefer the 'non-committal' options of SM. a vote for integration) [link] [link] Sumo Group Great article Jay – as always. You are becoming one of my favourite bloggers!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Webbiquity

JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&#

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Q: How do you compare your video marketing efforts on YouTube with your blogging program? Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. Alas, that ideal is rarely achieved-but we nail it sometimes.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. population.

Social Media 161

Social Media Media Stats Statistics 161

Buzz Marketing for Technology

JUNE 27, 2008

New Top-Level Domains Expected in 2009. Comparing Google and Other Leading Messaging Security Solutions. Run Desktop and CRM Applications Side by Side with Salesforce & Google. Operating Systems. Data Center. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. E-Business.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. Tool: Open Site Explorer (SEOmoz) URL: Opensiteexplorer.org What it does: Offers data on most-linked-to content and most-linked-from sites, and allows Web publishers to compare their own data against the competition. CRM Systems. . --> Suppliers. Webinars Events. Industry Events. Ad Tracking.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Top B2B marketing posts for 2009 (hint: social media) =-. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. Great stuff.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Or the strength of the brand compared to competition? population. online average of $79,000.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Webbiquity

JANUARY 10, 2010

CRM Diagnostic. Customer relationship management (CRM) systems have become ubiquitous, yet many—perhaps even most—implementations fail to take full advantage of the software’s capabilities in one or more areas. There are also fee-based versions that provide more advanced analytics and video promotion features.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Convince & Convert

SEPTEMBER 21, 2010

But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. Making that personal connection can be tough…when you’re getting a lot of comments. What do you think?

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 6, 2010

To create an efficient ladder, you must understand the comparative publishing schedules that you typically employ for each of these outposts. Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. All rights reserved.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

The ROI Guy

NOVEMBER 8, 2006

To determine the comparative TCA of these platforms, Alinean conducted independent, in-depth interviews with 100 directors of database administration and senior-level database administrators regarding their database environments, user populations and database administration activities. What is the best time-frame to use for CRM ROI?

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Convince & Convert

APRIL 15, 2010

When a potential customer has narrowed the options and wants to compare one camera to another, with an emphasis on image stabilization, what is going to get them to understand Kodak’s comparative merits? Smart, optimized content. Smart, optimized content. All rights reserved.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

link] Weekly Links: August 23, 2009 | UpYourSocial [.] You’re a non-profit hoping to take your social media engagement to the next level? Think out a policy and develop a strategy! [.] Develop a Social Media Strategy in 7 Steps [.] link] Connecting the dots with your blog « [.] The Seven-Step Program – Jay Baer [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JULY 28, 2010

Myree Social media + #CRM = so happy together. Better yet, start a secret shopper program and augment your own observations with those of friends, family members, and customers willing to fill out a short shopper report. In addition to routinely shopping yourself, shop your competitors, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. Comparing IT spending versus revenue, we see that since 2004, IT spending as a percentage of revenue has been declining.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40