Growing Your Brand Is a Group Effort: Communities as Content Marketing
Content Standard
JANUARY 3, 2019
Back in 2008, Starbucks launched the now closed MyStarbucksIdea community, a submissions-based internet forum where users could suggest improvements to Starbuck’s drink options, store atmosphere, and overall brand messaging. Featured image attribution: Toa Heftiba. Recommended for you. Can you see what that means?
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