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Content Marketing with Stories: Better than Facts

Writing on the Web

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. On a blog, it’s easier to do since it’s a personal communication tool.

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Six Steps to a Remarkably Powerful, Personal Network - Liz Strauss at Successful Blog - Thinking, writing, business ideas. You're only a stranger once.

Buzz Marketing for Technology

December 10, 2007. Six Steps to a Remarkably Powerful, Personal Network. Six Steps to a Remarkably Powerful, Personal Network. Follow these six steps to build and care for a living network that will powerfully support you as you move forward in your personal and professional life. December 10th, 2007 at 12:57 pm.

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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Posted in Guest bloggers. s person&#. Instead of just one or a few doctors in one hospital trying to diagnose a condition and prescribe a response, open up the case to the world and let everyone virtually peer over the shoulders of the primary physician so persons worldwide can offer their ideas. Guest bloggers (20).

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Content Marketing Tips: Get Your Stories Straight

Writing on the Web

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Most of us are intimidated when it comes to having to write something personal and public. Blog this on Blogger. Post on Google Buzz. The problem is that most of us aren’t writers.

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Online Persuasion: What Do Clients Say?

Writing on the Web

In 2007, Peter De Vries and Ad Pruyn studied whether recommendations influenced Web site visitors’ decisions when buying digital cameras and choosing tourist destinations. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Blog this on Blogger. Post on Google Buzz.

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Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Nabbit is a simple, free online utility that lets you easily "tag" songs and ads from your favorite radio station using your cell phone, then get the details later from a personalized web page.

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The information processing view of humanity

Buzz Marketing for Technology

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Remember personal info?

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