Tue.Apr 12, 2011

Trending Sources

Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences.

Savvy Toolkit: Content Marketing Mindmaps

Savvy B2B Marketing

Whether you're a marketer, consultant, or business owner, you're likely looking for ways to get your content strategy and plan in order. That's why we at Savvy B2B Marketing were thrilled when Savvy sister Michele pointed us to these two mindmaps published by the MarketingSavant Group.

Social CRM for Small Business

MI6 Marketing Agency

An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. I wanted to learn more about Jon, why he founded Nimble and his vision for the product.

B2B Marketing – a New Business Framework

Fearless Competitor

B2B Marketing | The Business Model Framework. A dear friend of Find New Customers is the sales expert, Bob Apollo of Inflection-Point in the UK. Yesterday, Bob sent me a great business model based on a best-selling book, which I share below.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Social Media For Social Good. Will It Do Any Good?

It's All About Revenue

by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks.

Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1

Customer Experience Matrix

Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required).

Engage the Social Buyer Persona

Tony Zambito

Image by Maria Reyes-McDavis via Flickr. When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.    As in we are engaging the buyer in the buying process for example. 

Content Marketing: What Does Re-Imagine Content Mean?

Fearless Competitor

B2B Lead Generation : Re-imagine marketing content. One of the best books on content marketing is Content Rules by Ann Handley and CC Chapman. One of the things they discuss in the book is the need to “Re-imagine, don’t recycle&# content. But what does that really mean?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. I haven’t seen much improvement in the intervening 18 months—until today.

6 Ways to Use Curation for B2B Social Media

Social Media B2B

One of the continuing trends in B2B social media is curating content from other sources and presenting it to your followers and subscribers. Depending on the medium you use to present it, this may include your own comments about the curated articles. While it is important to create your own original content for your company’s social media outlets, one way to broaden the amount of content your provide to your network is to share content of others.

How Corporations Can Build Trust Today

Fearless Competitor

Lead Generation Companies: Trust is the critical ingredient. Richard Edelman shares high level insights for top executives on how to earn trust in business. He explains in some detail how the world has changed. Excellent insights and highly recommended. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper, How to Find New Customers.

Trust 23

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy. While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

5 Lessons a BtoB Marketer can Learn from “Breaking Bad”

Fearless Competitor

B2B Lead Generation | The Power of Great Story-telling. Please note that our wonderful free “cheat sheet&# on lead nurturing “ The 7 Keys to Lead Nurturing Success &# is a small taste of what you get in our terrific white paper, How to Find New Customers.

Why Marketers Should Think Like Entrepreneurs

Modern B2B Marketing

by Maria Pergolino Market leaders require better ideas, information and unique thinking over their competitors, who may simply be regurgitating the same B2B marketing campaigns and statistics over and over.

Boost your site performance for your users, not for Google

EMagine B2B Blog

Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm. We felt an update was in order; and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog. [.]. B2B Web Strategy Engaging Visitors Search Engine Marketing

Rapid Pace of Change Driving Business Velocity, Revenue Growth

Modern B2B Marketing

by Phil Fernandez From the beginning, a founding principle of Marketo was to build a “high velocity business”. We booked our first real revenue just 3 months after starting the company. We built a product that customers could quickly adopt and achieve real ROI within a few days of starting use.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Academics use social media more than business people

Biznology

Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

How to Use Social Media to Get More Business

Jill Konrath's Fresh Sales Strategies Blog

Thursday (April 14th) is the last day to save 50% on tickets to  Social Media Success Summit 2011.    This  online conference for businesses that want to master social media is excellent. I've attended it myself and learned a ton!

5 Tips To Making Your Inside Sales Mass Email/Campaigns Successful

Sales Prospecting Perspectives

Most of us who have run email campaigns understand that at times it isn’t an exact science. In most cases when faced with a time crunch, we’ll purchase a list of 20K names from Jigsaw, put together a wordy email and hastily blast it out hoping that we catch some low hanging fruit. To your surprise the whole shot gun approach nets little to no response and you’re left thinking…what next?

A Content Checklist

Client Bridge

From Ahava Leibtag on the Content Marketing Institute blog, here's a great checklist for content creation. Creating Valuable Content: A Step-By-Step Checklist Is the Content Findable? Use SEO best practices. Use one h1 and multiple h2 tags on your web pages. Customize the title tag, keywords and descriptor to describe the content. Link to other pages on the site. Use alt tags so images will appear in searches. Post video to YouTube and/or Facebook. Distribute audio in multiple formats.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

…what will you do with that exposure? I often pose this question to prospective B2B clients when they ask me if I can generate exposure for their company in Forbes , Fortune , the Wall Street Journal , CNBC or some other influential media source.

A Good Laugh from a New Sales Lead Management Cartoon Series

ViewPoint

At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series.

How to Encourage Engagement on Facebook

Hubspot

With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll.

Pangea Media SnapApp Announcement Selected One of Top Ten Announcements at ad:tech San Francisco

SnapApp

Pangea Media Announces SnapApp Platform for Engaging Customers and Generating Leads. SnapApp allows companies to create custom quizzes, surveys, polls contests and sweepstakes and distribute them on Facebook, Twitter, in IAB ad units, on mobile devices, and on their own websites. Boston and San Francisco - April 12, 2011.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

12 Awesome Tweets to Inspire Marketing Transformation

Hubspot

5 Tips for Launching a Successful Rankings List

Hubspot

The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news.

FAQ 1

3 Steps for Marketers to Take Leadership

Hubspot

This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers.