Tue.Apr 12, 2011

Why care about B2B Content Marketing?

Everything Technology Marketing

Our B2B content marketing survey is the most popular survey we have produced to date. We asked over 20,000 B2B marketing professionals to share their collective insight on B2B content marketing issues, trends, and preferences.

Delivering Return On Marketing – What’s Your ROI?

Marketing Insider Group

What's Your ROI? What is your return on marketing? This question can come up when you least expect it: while presenting your annual plan, while speaking to the CEO in the hallway, or maybe as one of those emails that lands in your inbox with a huge “thud!”.

ROI 47

Trending Sources

Social Media For Social Good. Will It Do Any Good?

Modern Marketing

by Jesse Noyes | Tweet this. This article is the first in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The series will be rolled out on It’s All About Revenue over the coming weeks.

Step-by-Step Guide to Selecting the Right Marketing Automation System - Part 1

Customer Experience Matrix

Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. The first three are below. For a complete list of the steps, worksheets, and background materials, visit the Raab Guide Website and download the Vendor Selection Workbook from the Resource Library (registration required).

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Boost your site performance for your users, not for Google

EMagine B2B Blog

Well, it’s been 9 months already since we posted our heads-up about Google’s decision to take site performance (page load speed) into account in its search-results ranking algorithm. We felt an update was in order; and in casting about for recent information, came across a data-heavy post by Geoff Kenyon on the Daily SEO Blog. [.]. B2B Web Strategy Engaging Visitors Search Engine Marketing

Rapid Pace of Change Driving Business Velocity, Revenue Growth

Modern B2B Marketing

by Phil Fernandez From the beginning, a founding principle of Marketo was to build a “high velocity business”. We booked our first real revenue just 3 months after starting the company. We built a product that customers could quickly adopt and achieve real ROI within a few days of starting use.

Academics use social media more than business people


Image via Wikipedia. I spoke at a panel session with Hester Tinti-Kane and Jeff Seaman at the Pearson CiTE conference in Denver yesterday, unveiling a survey of higher education on how social media is used.

If I get you on the cover of Forbes Magazine…

Marketing Craftmanship

…what will you do with that exposure? I often pose this question to prospective B2B clients when they ask me if I can generate exposure for their company in Forbes , Fortune , the Wall Street Journal , CNBC or some other influential media source.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

A Good Laugh from a New Sales Lead Management Cartoon Series


At your desk and can’t make that physical change in latitude to get a change in attitude? There’s now a virtual destination for a good sales and marketing laugh in the form of the Sales Lead Management Association’s new cartoon series.

How to Encourage Engagement on Facebook


With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Recently, AT&T released the results of its Small Business Technology Poll.

Pangea Media SnapApp Announcement Selected One of Top Ten Announcements at ad:tech San Francisco


Pangea Media Announces SnapApp Platform for Engaging Customers and Generating Leads. SnapApp allows companies to create custom quizzes, surveys, polls contests and sweepstakes and distribute them on Facebook, Twitter, in IAB ad units, on mobile devices, and on their own websites. Boston and San Francisco - April 12, 2011.

12 Awesome Tweets to Inspire Marketing Transformation


Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

5 Tips for Launching a Successful Rankings List


The Following is a guest post by Sam Coren (@ samcoren ) the Content Manager for StudentAdvisor.com, a Washington Post Company. Check out her posts on the StudentAdvisor Blog for the latest in college news.


3 Steps for Marketers to Take Leadership


This is a guest blog post by Mike Gospe, an author of The Marketing High Ground and a speaker at our Lead Generation Quick-Start Series. What does it take for a marketer to earn, then command, a seat at the leadership table? This question poses challenges to many marketers.