Goolara

A Look Back at 2019: The Year in Email

Goolara

It’s that time again! Our annual looks back at email shenanigans. The things that worked and the things that didn’t. We look at the clever, the ill-advised and the sloppy. For our first example, we have one that is both clever and ill-conceived. Please Read my … Email.

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Drag-and-Drop Solutions

Goolara

Perhaps it’s because I had already spent so much time learning HTML, or perhaps it was just prejudice, but, until recently, I gave drag-and-drop email design solutions little consideration. After all, how hard is it to create a few divs and tables then add images and text?

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Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade.

Pro Tip: Personalizing Emails for Your Sales Staff

Goolara

A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Year in Email

Goolara

Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing.

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GDPR and Email: Part 3, Data Portability

Goolara

NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview.

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GDPR and Email: Part 2, Unsubscribing and Forgetting

Goolara

NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview.

Amazon and Email Marketing: Servers in the Ether

Goolara

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all.

GDPR and Email: Part 1, an Overview

Goolara

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Past Year in Email

Goolara

Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year.

A Look at Email Ten Years From Now

Goolara

Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed.

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The Email Game 2017

Goolara

A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings.

Email 56

Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How Industrial Distributors Can Use Content Marketing

Industrial Marketing Today

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.

Industrial Website Redesign and Content Marketing Strategy are Connected

Industrial Marketing Today

An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.

3 Tips to Create an Excellent Follow-up Email Sequence

SendX

Did you know?

Email 227

Five GDPR Considerations For Your Email Marketing Campaigns

Webbiquity

Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

12 Easy Tweaks to Ask for Reviews via Email

SendX

Collecting customers’ reviews is a game-changer for any business looking to boost their revenue and beat the competition. Customers’ feedback may influence your decision-making process and shape the future of your products or services.

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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance

KoMarketing Associates

More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.

The Six Most Important Trends in Cloud-Based Software for 2020

Webbiquity

Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.

Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software.

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15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

3 Tips to Create an Excellent Follow-up Email Sequence

SendX

Did you know?

Email 195

3 Marketing Automation Use Cases for Insurance Brokerages

Act-On

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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A Guide to B2B Marketing Essentials

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

How Branding Can Determine the Success of Your Marketing

Marketing Insider Group

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment.

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How to Audit your Email Campaigns for Better Results

Webbiquity

Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.