Goolara

JUNE 1, 2021

In March of 2020, when the lockdown started, many businesses scaled back their operations, assuming that it would be over in a few months. We all know what happened next.

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Goolara

JANUARY 18, 2021

We assume most of you are glad to see 2020 come to an end, not that it looks like things have improved with the new year just yet. For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products.

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Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

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Goolara

DECEMBER 28, 2020

Last week, Google suffered several major outages. Naturally, it made the news. So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. We don’t fault Google for having an outage.

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Mail

Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam.

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Goolara

NOVEMBER 22, 2019

Perhaps it’s because I had already spent so much time learning HTML, or perhaps it was just prejudice, but, until recently, I gave drag-and-drop email design solutions little consideration. After all, how hard is it to create a few divs and tables then add images and text?

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Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders.

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Goolara

JANUARY 8, 2020

It’s that time again! Our annual looks back at email shenanigans. The things that worked and the things that didn’t. We look at the clever, the ill-advised and the sloppy. For our first example, we have one that is both clever and ill-conceived. Please Read my … Email.

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Goolara

JUNE 26, 2019

A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender. That is, instead of your mailings coming from one company source, they appear to come from your salespeople individually. You might see this as “faking” emails from your sales staff but it is a useful and important technique for any serious marketer. Here’s why.

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Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Mail

Goolara

JANUARY 30, 2019

Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. Either people have finally made sure that their name fields contain information, or they’re starting to use dynamic content more. Either way, it’s nice to see that one go away.

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Goolara

DECEMBER 6, 2018

It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme. We’ve modified the rules slightly to reflect aspects of email marketing and we’ve added a rule that simulates the difficulty of getting email delivered during the holiday season. It’s a very easy game to play and lots of fun. Enjoy! Rules.

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Goolara

AUGUST 16, 2018

NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. Last time on this blog, we looked at the issues of forgetting and unsubscribing , and how the General Protection Data Regulation (GDPR) affects email marketers.

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Goolara

JULY 11, 2018

NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. No aspect of the General Protection Data Regulation (GDPR) has generated more confusion and misinformation than Article 17—the notorious “Right to Erasure” clause.

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Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Demand Generation

Goolara

JUNE 15, 2018

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all. The important thing to remember is this: Goolara Symphonie can be run from AWS, giving cloud users a powerful tool to perform email marketing from their own environment. Amazon’s Cloud.

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Goolara

JUNE 15, 2018

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).

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Goolara

DECEMBER 13, 2017

A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings. This year we’re back with a game we call Spam Attacks , based on the subscription bomb attacks that plagued ESPs everywhere in late 2016.

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Goolara

JANUARY 23, 2020

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. We immediately investigated but were unable to find any sign of problems.

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Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

CMO

Goolara

JUNE 14, 2017

Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. Predicting the future is always a tricky matter, and things you feel so sure about can turn out to be so wrong.

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Goolara

JANUARY 3, 2018

Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year. There are a few old favorites and a few surprises. We’ll start with that old chestnut that never seems to go away: The Bad Mail Merge.

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Howard J. Sewell

OCTOBER 11, 2021

ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative

Plan 350

Plan B2B Marketing 350

Industrial Marketing Today

OCTOBER 20, 2021

Industrial blogging is an important and integral part of manufacturing content marketing. Yet, I’ve found that many manufacturers and engineering companies are not willing to invest the time and resources for industrial blogging.

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Intent

Howard J. Sewell

OCTOBER 10, 2021

The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success

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Newsletter Effective Effectiveness Tips 290

Industrial Marketing Today

AUGUST 20, 2021

The Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. Sometimes the sales cycles may be as long as 12 to 18 months, for example, custom-engineered systems. Of course, not all industrial sales take that long.

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Industry Sales Cycle Course Click 342

SendX

AUGUST 31, 2021

As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business.

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Examples Campaign Best Email 306

Industrial Marketing Today

JULY 20, 2021

The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.

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Landing Page Lead Generation Industry Generation 340

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.

Conversion Rate

Industrial Marketing Today

SEPTEMBER 15, 2021

Historically, e-commerce for manufacturers and distributors has been lagging with some exceptions. I know of two industries that have adopted e-commerce quickly—distributors of industrial automation products and electronic components. However, times have changed.

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Trends Automation Click Online 279

The Point

OCTOBER 1, 2021

Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.

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SendX

JULY 1, 2021

Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger.

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Business Customer Template Analysis 311

Industrial Marketing Today

MARCH 29, 2021

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

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Content Marketing Content Publisher Click 348

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Customer

SendX

JUNE 9, 2021

Until a decade ago, big used to matter. Homes. Businesses. The world had a natural affiliation towards everything bigger. Even bigger enterprises were considered to being worthy of calling legitimate businesses. A bigger enterprise meant value was created at scale.

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Small Business Business Strategy Search Engine 311