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Privacy Report 2020
Goolara
FEBRUARY 26, 2019
The second decade of the 21st century is shaping up to become known as The Privacy Decade.
Goolara
The Year in Email
Goolara
JANUARY 30, 2019
Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing.
The Email Game 2018
Goolara
DECEMBER 6, 2018
It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme.
GDPR and Email: Part 3, Data Portability
Goolara
AUGUST 16, 2018
NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview.
Why Conversational AI Is Key to Customer Service in the Customer Experience Era
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica whitepaper to learn how important conversational AI is to your CX strategy.
GDPR and Email: Part 2, Unsubscribing and Forgetting
Goolara
JULY 11, 2018
NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview.
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GDPR and Email: Part 1, an Overview
Goolara
JUNE 15, 2018
They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).
The Past Year in Email
Goolara
JANUARY 3, 2018
Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year.
The Email Game 2017
Goolara
DECEMBER 13, 2017
A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings.
A Look at Email Ten Years From Now
Goolara
JUNE 14, 2017
Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed.
The Path to Journey Management
Speaker: Kerry Bodine and Lindsay Sykes
The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.
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5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy
Marketing Insider Group
MAY 13, 2019
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.
The Importance of Industrial Email Marketing for Targeting Engineers
Industrial Marketing Today
APRIL 22, 2019
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.
A Useful New Model to Get The Edge in Public Relations
B2B PR Sense
MAY 2, 2019
Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.
How to Write a Content Marketing Plan that Quadruples Your Leads
Marketing Insider Group
MAY 6, 2019
Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better.
How to Level Up Your Marketing Strategy with Video
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Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
How Voice-Activated Tech Will Change Content Marketing
Marketing Insider Group
MAY 20, 2019
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.
The Science of Sharing: Who, What, When, Where, Why?
Marketing Insider Group
MAY 7, 2019
Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users.
Why SEO and Search Rankings Are Still the Best Business Case for Content Marketing
Marketing Insider Group
APRIL 30, 2019
Whether you’re a one-person business or you’re in charge of marketing for a large corporation, any marketing activity you invest in must demonstrate measurable business benefits to make it worthy of your time and money.
The Top Event Marketing Trends for 2019
Marketing Insider Group
MAY 14, 2019
In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before.
6 Steps to Building Predictable Lead Flow and Revenue
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Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
30 Sales and Marketing Stats You Need to Know for 2019
Marketing Insider Group
MAY 2, 2019
It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you.
How To Build Your Content Marketing Plan With Keyword Search Intent
Marketing Insider Group
MAY 9, 2019
Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated as well.
Industrial Buyers – Their Preferences and How to Market to Them
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.
5 SEO Tactics to Get the Right Leads in the Door
KoMarketing Associates
MAY 21, 2019
Stop me if you’ve heard this before – “I’m getting a lot of traffic from SEO but it’s not the right traffic.”. It’s fairly common and honestly, it’s not all that surprising. After all, the traffic you get from organic search can be much less targeted than the traffic you get from paid campaigns.
Lead Generation Companies: How to Pick a Right One
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
PR Strategy Not Working? Here's How to Fix It
B2B PR Sense
APRIL 24, 2019
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.
Driving Engagement Remains a Top Priority and Struggle for Email Marketers
KoMarketing Associates
MAY 3, 2019
Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic.
How to Determine What Formats to Use in Your Content Marketing
Marketing Insider Group
APRIL 15, 2019
When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles.
Content Writing is the New Copy Writing
Marketing Insider Group
APRIL 16, 2019
At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively.
4 Steps to Developing Your Customer Care Strategy
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
The Most Important B2B Marketing Metrics for CEOs
Marketing Insider Group
MAY 14, 2019
Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?”
5 Ways to Connect with Your Audience on an Emotional Level
Marketing Insider Group
APRIL 11, 2019
The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads.
Survey: Marketing Budgets on the Rise as Demand Gen Becomes a Top Priority
KoMarketing Associates
MAY 1, 2019
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals.
The Simple Trick To Content Marketing Strategy Prioritization
Marketing Insider Group
MAY 8, 2019
We love brainstorming topics and researching and writing articles to help you become a better content creator. Because we know the value great content can deliver, we want to put the best content-related content and products out into the universe.
7 Cold Calling Tactics You Aren't Using but Should Be
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Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
An Open Letter to Public Relations Professionals
B2B PR Sense
MARCH 14, 2019
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.
The Ultimate Guide To Content Promotion
Marketing Insider Group
APRIL 8, 2019
Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button.
Report: Marketers Continue to Struggle to Measure Social Media ROI
KoMarketing Associates
MAY 2, 2019
New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8
How to Write For Corporate Social Media Channels (And Expand Social Reach)
Marketing Insider Group
APRIL 2, 2019
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.
How B2B Marketing is Changing in 2018
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