INDUSTRY INSIGHTS YOUR PEERS ARE READING
It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme. MORE
Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. MORE
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. MORE
The second decade of the 21st century is shaping up to become known as The Privacy Decade. MORE
A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings. MORE
Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year. MORE
Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. MORE
For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all. MORE
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers. MORE
They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR). MORE
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. MORE
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. MORE
Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. MORE
NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. MORE
Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. MORE
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. MORE
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. MORE
The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage. MORE
Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash. MORE
It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? MORE
A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender. MORE
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. MORE
Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best. MORE
While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. MORE
According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. MORE
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. MORE
You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy. MORE
Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. MORE
Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. MORE
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. MORE
Goolara
JUNE 26, 2019
A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender.
Goolara
FEBRUARY 26, 2019
The second decade of the 21st century is shaping up to become known as The Privacy Decade.
Goolara
JANUARY 30, 2019
Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing.
Goolara
DECEMBER 6, 2018
It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Goolara
AUGUST 16, 2018
NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview.
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Goolara
JUNE 15, 2018
For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all.
Goolara
JUNE 15, 2018
They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).
Goolara
JANUARY 3, 2018
Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year.
Goolara
DECEMBER 13, 2017
A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings.
Advertisement
Account-Based Marketing is a strategy, not a solution.
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Goolara
JUNE 14, 2017
Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed.
Marketing Insider Group
SEPTEMBER 17, 2019
According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count.
Marketing Insider Group
SEPTEMBER 16, 2019
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.
Marketing Insider Group
SEPTEMBER 9, 2019
While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
AUGUST 27, 2019
Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up.
Industrial Marketing Today
SEPTEMBER 20, 2019
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.
Marketing Insider Group
SEPTEMBER 17, 2019
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.
Marketing Insider Group
AUGUST 26, 2019
20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
AUGUST 13, 2019
If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read.
Marketing Insider Group
AUGUST 14, 2019
Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.
Marketing Insider Group
SEPTEMBER 3, 2019
You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy.
Webbiquity
SEPTEMBER 10, 2019
The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Marketing Insider Group
AUGUST 21, 2019
It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards?
Marketing Insider Group
AUGUST 6, 2019
While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI.
Marketing Insider Group
SEPTEMBER 4, 2019
Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best.
Marketing Insider Group
AUGUST 21, 2019
Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Marketing Insider Group
JULY 29, 2019
Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention.
Marketing Insider Group
SEPTEMBER 5, 2019
Outbound marketing remains one of the most effective prospecting channels, but potential customers are developing even less patience for outdated communications tactics. To make the most of your outbound strategy, avoid common mistakes that send emails into the trash.
Webbiquity
AUGUST 22, 2019
Guest post by Hardik Oza. According to Forbes , it costs five times more to acquire a new customer than to retain an existing client. Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers.
Webbiquity
SEPTEMBER 17, 2019
Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
AUGUST 19, 2019
Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially.
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