Goolara

JUNE 1, 2021

In March of 2020, when the lockdown started, many businesses scaled back their operations, assuming that it would be over in a few months. We all know what happened next.

Mail 56

Mail Spam Permission Field 56

Goolara

JANUARY 18, 2021

We assume most of you are glad to see 2020 come to an end, not that it looks like things have improved with the new year just yet. For email marketing software providers (ESPs), 2020 was a mixed bag. On one hand, many businesses relied more than ever on email to get the word out about their products.

Mail 60

Mail Spam CAN-SPAM Transparency 60

Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy.

Privacy 60

Privacy Privacy Protection Email Blasts 60

Goolara

DECEMBER 28, 2020

Last week, Google suffered several major outages. Naturally, it made the news. So many people rely on Google for search, Gmail, YouTube, and maps, not to mention Drive, which some companies use to prepare documents and presentations. We don’t fault Google for having an outage.

Google 56

Google Validation Attitudes Mail 56

Advertisement

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Organization

Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam.

Mail 65

Mail Link Phishing Domain 65

Goolara

NOVEMBER 22, 2019

Perhaps it’s because I had already spent so much time learning HTML, or perhaps it was just prejudice, but, until recently, I gave drag-and-drop email design solutions little consideration. After all, how hard is it to create a few divs and tables then add images and text?

Display 60

Display Template Test Writing 60

Goolara

FEBRUARY 26, 2019

The second decade of the 21st century is shaping up to become known as The Privacy Decade. Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. One thing these regulations have in common is that they don’t restrict their data privacy requirements to emails sent from within their borders.

Privacy 63

Privacy Report CAN-SPAM Government 63

Goolara

JANUARY 8, 2020

It’s that time again! Our annual looks back at email shenanigans. The things that worked and the things that didn’t. We look at the clever, the ill-advised and the sloppy. For our first example, we have one that is both clever and ill-conceived. Please Read my … Email.

Mail 52

Mail Email Spam Template 52

Goolara

JUNE 26, 2019

A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender. That is, instead of your mailings coming from one company source, they appear to come from your salespeople individually. You might see this as “faking” emails from your sales staff but it is a useful and important technique for any serious marketer. Here’s why.

Personalization 54

Personalization Signature Mail API 54

Advertisement

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Proposal

Goolara

JANUARY 30, 2019

Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. Either people have finally made sure that their name fields contain information, or they’re starting to use dynamic content more. Either way, it’s nice to see that one go away.

Email 46

Email SIC Spam Phishing 46

Goolara

DECEMBER 6, 2018

It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme. We’ve modified the rules slightly to reflect aspects of email marketing and we’ve added a rule that simulates the difficulty of getting email delivered during the holiday season. It’s a very easy game to play and lots of fun. Enjoy! Rules.

Email 46

Email Rules Mail Ads 46

Goolara

AUGUST 16, 2018

NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. Last time on this blog, we looked at the issues of forgetting and unsubscribing , and how the General Protection Data Regulation (GDPR) affects email marketers.

Email 43

Email Privacy Amazon Domain 43

Goolara

JULY 11, 2018

NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. No aspect of the General Protection Data Regulation (GDPR) has generated more confusion and misinformation than Article 17—the notorious “Right to Erasure” clause.

Privacy 43

Privacy Mail Survey Newsletter 43

Advertisement

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Purchase

Goolara

JUNE 15, 2018

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all. The important thing to remember is this: Goolara Symphonie can be run from AWS, giving cloud users a powerful tool to perform email marketing from their own environment. Amazon’s Cloud.

Amazon 43

Amazon Elasticity Blasts Email 43

Goolara

JUNE 15, 2018

They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).

Terms and Conditions 43

Terms and Conditions CAN-SPAM Email Privacy Policy 43

Goolara

DECEMBER 13, 2017

A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings. This year we’re back with a game we call Spam Attacks , based on the subscription bomb attacks that plagued ESPs everywhere in late 2016.

Email 43

Email Mail Spam Rules 43

Goolara

JANUARY 23, 2020

We recently had a customer come to us to say their account had been hacked, and spam email was being sent from our system. We immediately investigated but were unable to find any sign of problems.

Mail 12

Mail Domain Spam Permission 12

Advertisement

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Deliverability

Goolara

JUNE 14, 2017

Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. Predicting the future is always a tricky matter, and things you feel so sure about can turn out to be so wrong.

Phishing 46

Phishing Email Telemarketing Mail 46

Goolara

JANUARY 3, 2018

Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year. There are a few old favorites and a few surprises. We’ll start with that old chestnut that never seems to go away: The Bad Mail Merge.

CAN-SPAM 43

CAN-SPAM Email Mail Insert 43

Goolara

MARCH 1, 2022

Nearing the end of the second year of the pandemic, it’s time for our annual look back on the year in email. As with the year before, many of us spent the year under at least partial lockdown. The businesses that could, continued to engage in email marketing.

Mail 56

Mail Spam Deliverability Newsletter 56