INDUSTRY INSIGHTS YOUR PEERS ARE READING
It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme. MORE
Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing. MORE
The second decade of the 21st century is shaping up to become known as The Privacy Decade. MORE
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. MORE
A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings. MORE
You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything. MORE
Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year. MORE
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst. MORE
For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all. MORE
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? MORE
They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR). MORE
NOTE: This is the second in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview. MORE
Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site. MORE
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. MORE
Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. . MORE
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence. MORE
Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. MORE
Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. MORE
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either. MORE
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? MORE
A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender. MORE
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment. MORE
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information? MORE
There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked. MORE
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. MORE
Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. MORE
Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed. MORE
Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? MORE
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. MORE
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks. MORE
Goolara
JUNE 26, 2019
A powerful tool for any email marketer is the ability to personalize each email. Normally, when we think of this, we think of personalization for the recipient, but sometimes you may also want to personalize the emails for the sender.
Goolara
FEBRUARY 26, 2019
The second decade of the 21st century is shaping up to become known as The Privacy Decade.
Goolara
JANUARY 30, 2019
Here we are again. Another year has come and gone. As always, there was no shortage of email flubs this years and we’ve collected a few of our favorites. Interestingly, we saw fewer of the “Dear [customer name]” errors that used to plague email marketing.
Goolara
DECEMBER 6, 2018
It’s Holiday Season again, and in keeping with past Holiday Seasons, here’s this year’s email game. This one is based on the classic “Shut the Box” but with an email delivery theme.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Goolara
AUGUST 16, 2018
NOTE: This is the third in a series of articles addressing the GDPR and its effects on email marketing. For an overview of the subject, see our previous article: GDPR and Email: Part 1, an Overview.
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Goolara
JUNE 15, 2018
For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? If you don’t know what that means, don’t worry, we’ll explain it all.
Goolara
JUNE 15, 2018
They started working on it in 2012, and for the next four years, the countries of the European Union argued over, cajoled each other, and hammered out the details of a ruling known as the General Data Protection Regulation (GDPR).
Goolara
JANUARY 3, 2018
Another year has come and gone, and although after the events of last year it seemed like the earth was about to spin off its axis, we’re still here and email is as strong as ever. It’s time once again for our annual look back at the best and worst examples of email of the past year.
Goolara
DECEMBER 13, 2017
A couple years ago, as a gift to our readers for the holidays, we offered The Email Game , a simple luck-based game that also served as an instructional tool for learning what to do, and what not to do when sending out your mailings.
Advertisement
Account-Based Marketing is a strategy, not a solution.
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Goolara
JUNE 14, 2017
Have you ever wondered what email marketing will be like ten years from now? Will it still exist? What devices will people be using to read their email? We do wonder sometimes, and it can be fun to try and make some predictions about where the field is headed.
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche.
Industrial Marketing Today
SEPTEMBER 20, 2019
An industrial website redesign is a major undertaking. It is not something that you should do on a whim or expect to launch a new site in a few weeks.
Marketing Insider Group
SEPTEMBER 30, 2019
Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
SendX
NOVEMBER 8, 2019
Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?
Industrial Marketing Today
AUGUST 20, 2019
Industrial marketing for manufacturers is a complex process that takes time, expertise and money to produce tangible and repeatable results (aka more quality sales leads). And I’m not talking about Search Engine Optimization (SEO) either.
Marketing Insider Group
SEPTEMBER 25, 2019
If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment.
Marketing Insider Group
OCTOBER 14, 2019
You already know how important it is to publish content that’s both high in quality and sufficient in quantity. A few blog posts here and there isn’t enough – you need to create a significant amount of content for it to have an effect. But quantity isn’t everything.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
OCTOBER 1, 2019
What do you think is the key to successful marketing? Many would say it comes down to understanding your audience. This is certainly true, but once you’ve gathered intelligence on your audience, what do you do with that information?
Marketing Insider Group
OCTOBER 15, 2019
Influencer marketing is a hot topic these days. Businesses around the world, some of them huge, are turning to people on social platforms like Instagram, Pinterest and Facebook to tout their products and get their sometimes millions of friends to buy their product or service. .
Industrial Marketing Today
SEPTEMBER 26, 2019
Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst.
Marketing Insider Group
OCTOBER 7, 2019
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts?
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Webbiquity
SEPTEMBER 27, 2019
Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.
Marketing Insider Group
SEPTEMBER 23, 2019
Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy?
Marketing Insider Group
SEPTEMBER 17, 2019
This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over.
Marketing Insider Group
SEPTEMBER 16, 2019
Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Industrial Marketing Today
NOVEMBER 5, 2019
Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.
Marketing Insider Group
SEPTEMBER 11, 2019
Brick-and-mortar retail is dead, right? The proof is in the rise of dozens of digitally native brands like mattress seller Casper and shoe designer Allbirds — except that these brands are now opening retail stores to augment their digital presence.
B2B PR Sense
OCTOBER 14, 2019
Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
OCTOBER 3, 2019
There’s a war brewing on our televisions. It’s not a climactic battle from “Game of Thrones,” but one between the companies providing the content. Streaming platforms from Disney, Apple, NBC, CBS, and HBO, among others, strive to plant a flag on the mountain that Netflix once peaked.
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