The Techy Side of SaaS Marketing ? Real Use Case
Goodish Agency
JUNE 14, 2022
This blog post is an attempt at presenting the techy side of SaaS marketing through the eyes of user (Jon Snow) and what happens behind the scenes. In this example, we took a client that has a b2b SaaS application. We are presenting the most important tools that are used in marketing. We divided the journey into two parts. One that is visible to the client (customer facing platforms) and the other business side where things are tied together.
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