Goodish Agency

Google Ads Single Keyword Ad Group (SKAG) Campaign – Benefits & Drawbacks

Goodish Agency

Today we are going to be talking about what Single Keyword Ad Group campaigns are , why single keyword ad groups work in 2021 and how to get the most out of them. We will also show you how you can boost your brand awareness and get results like in the images below. What is a SKAG campaign?

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Let’s Talk about Conversions – CRO for SaaS Companies | Goodish Show S1E3

Goodish Agency

On 29th of April 2021 Goodish Agency hosted yet another episode of the Goodish Show, this time it was on the topic of conversion rate optimization also known as CRO for SaaS & FinTech companies.

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iOS 14 Update – Here’s Everything You Should Know

Goodish Agency

By now you’ve must have heard about the latest iOS 14 update. If you’re curious how to get iOS 14, how it will affect your tracking and how you can get prepared to tackle this update head on, keep on reading! What Changes Can We Expect with the iOS 14 Update?

Digital Marketing Strategy in 2021 for SaaS and beyond | Goodish Show

Goodish Agency

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! In this short introduction to GA4 we’re highlighting the biggest changes, opportunities, and limitations of the new platform.

Google Data Studio Tutorial & Overview

Goodish Agency

By now you’ve must have heard of Google Data Studio. This really is a great free tool that every marketer should know about. Recently at Goodish Agency we hosted a Google Data Studio tutorial and provided our listeners with some useful tips.

Goodish Show: The Power of a Brand Community in 2021 [S1E4]

Goodish Agency

Tune in for our next Goodish Show where we’ll discuss The Power of a Strong Brand Community in 2021. Goodish will be joined by a community mastermind, Tom Norman , the founder of Kickstart your Community – company that focuses on fostering brand loyalty and word of mouth marketing.

Ideal Brand Positioning in 3 Simple Steps

Goodish Agency

Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning?

Save Money on Customer Support without Losing Quality

Goodish Agency

Consider your day. Doubtless throughout, you’ve had innumerable interactions with various people & brands vying for your attention (and hard-earned money). Which, if any, do you remember? Will you remember them a year from now? How can I get you to remember this one?

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

Goodish Show: Let’s Talk about Conversions – CRO for SaaS Companies [S1E3]

Goodish Agency

Join us on the 29th of April 2021 when we’ll be joined by Jim Martin, the CEO and founder of Align Digital. This successful Auckland-based company offers a conversion optimization service that can help grow to any Saas, E-commerce, or FinTech company.

The Ultimate Guide to Brand Awareness

Goodish Agency

Now that you’ve got the basics set up, it’s time to start some actual promotions. The start of any sales process is generating and increasing brand awareness, or some synonym for it, because people feel it’s their job to reinvent the wheel by calling it a circular mobility accessory.

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Building & Growing a SaaS Company in 2021 | Goodish Show S1E2

Goodish Agency

On April 1st 2021 Goodish Agency hosted the 2nd Goodish Show on Building and Growing a SaaS Company in 2021. We were joined by a very special guest, Dan Daniels, director of American Credit Systems and iSoftPull , industry leading credit reporting software for finance professionals.

Getting to know Google Tag Manager

Goodish Agency

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. Tracking user journey. Let’s take a simple user journey. Product page, cart, checkout and thank you page.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Goodish Show: Building and Growing a SaaS company in 2021 [S1E2]

Goodish Agency

Are you ready for the second episode of the Goodish Show? I know we are! Join us on the 25th of March 2021 when were going to talk about Building and Growing a SaaS company in 2021. Our featured guest Dan went from working from his garage to having a Tesla in his garage.

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How to Use Google Analytics in 2021 – The Ultimate Guide

Goodish Agency

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place.

The Power of a Brand Community in 2021

Goodish Agency

With the rise of various social media engagement groups, more and more brands are starting to create their own brand communities. They’re realizing that these community members will be their main stakeholders who will help to promote their brand and increase their brand engagement.

Goodish Show: The Secrets of an Effective Branding Strategy for SaaS Businesses [S1E1]

Goodish Agency

Topics we’ll cover: Branding your company Positioning your brand on the market Differentiate your brand from your competition Utilizing social media for better brand positioning Segmenting your audience and improving your conversion rates by collecting better leads.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Are you Happy? – How to Understand Customers

Goodish Agency

How to understand customers – let’s talk about people. As marketers & entrepreneurs we tend to keep focusing on numbers. How could we not, when they are right in front of us? Every tool or channel I try to get my message through tends to shove numbers right into my face.

Who am I? – Branding Your SaaS Startup in 2021

Goodish Agency

Descartes knew one thing. He knew he was thinking, therefore he could be certain that, at least, he existed. Well, I’m certain of another. You have no product to sell. Oh, I’m certain you’ve written a bunch of code & connected it to various buttons.

Goodish Show [S1E4]: Building an Online Community in 2021

Goodish Agency

For the 4th episode of the Goodish Show we discussed the power of a strong online community. We were joined by Tom Norman , the CEO & founder of Kickstart Your Community. His company focuses on fostering brand loyalty and word of mouth marketing.

Case Study – Digital Clipboard

Goodish Agency

What is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look. And they wanted a new website to better communicate its value to the clients.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Case Study – Hemptouch

Goodish Agency

Who is Hemptouch. Hemptouch is a beauty and skincare company producing products from hemp. All of their products are made with nature’s finest Cannabis sativa extracts. Objective: Improve CRO.

5 Steps to Win at Market Segmentation

Goodish Agency

As you know, not all of your customers have the same characteristics or share the same profile which is where Market Segmentation comes in handy. Read about our top tips regarding defying your customer, building a persona and adapting your marketing strategies to well defined customer segments.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. This post will focus on the three questions that my manufacturing clients ask me most often. To validate my.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Industrial Customer Journey and the Digital Experience

Industrial Marketing Today

Understanding the industrial customer journey is essential to the success of digital marketing with content. Based on my conversations with manufacturers, I sometimes get the impression that it is just a marketing exercise to them.

What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Are you struggling to get customers for your business? Think about your personal brand and if that may be the problem. What is personal branding?

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

Why Retrofitting Industrial Website Redesigns Usually Don’t Work

Industrial Marketing Today

Industrial website redesigns are major undertakings, not something you want to decide or do in a hurry. They require careful planning and input from many stakeholders for them to succeed. I’m talking about redesigns that.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Ways Predictive Analytics Can Help You Achieve Your Marketing Goals

Marketing Insider Group

Today, the competition among businesses is fierce – especially online. People have more options than they ever have before, right at their fingertips. They want to find convenient solutions quickly.