Cortex

SEPTEMBER 13, 2021

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

Analytics 98

Analytics Network Audience Storytelling 98

Cortex

SEPTEMBER 7, 2022

Let’s talk about the rise of TikTok. The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. How did they grow to that size in just five short years? Visual content. Mindshare Brand Experience Brand Strategy

Brand 52

Brand Branding Video Build 52

Cortex

JULY 8, 2020

Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

Statistics 82

Statistics Social Media Trends Campaign 82

Cortex

JULY 22, 2020

With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products

Help 72

Help Video Brand Branding 72

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

Experience

Cortex

APRIL 24, 2020

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences.

Best 75

Best Brand Branding Content 75

Cortex

AUGUST 11, 2020

Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content.

Storytelling 64

Storytelling Brand Branding Audience 64

Cortex

JUNE 7, 2019

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

Aging 75

Aging Customer Process Experience 75

Cortex

APRIL 24, 2019

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

Storytelling 75

Storytelling Interests Customer 75

Cortex

MAY 3, 2019

Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence

Network 75

Network Brand Branding Business 75

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Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

Intent Signal

Cortex

MAY 8, 2019

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.

Long Tail 74

Long Tail Optimization Keyword Search Engine 74

Cortex

APRIL 19, 2019

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

Twitter 75

Twitter Facebook Differences Content 75

Cortex

JANUARY 31, 2020

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

Cost 66

Cost Design Experience Online 66

Cortex

MARCH 8, 2019

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data

Behavior 75

Behavior Customer Companies Business 75

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Publisher

Cortex

AUGUST 21, 2020

Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.

Aging 59

Aging Interactive Audience 59

Cortex

AUGUST 18, 2020

A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.

A/B 59

A/B Test Conversion Rate Campaign 59

Cortex

AUGUST 5, 2020

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

Effective 59

Effective Effectiveness Publisher Question 59

Cortex

JULY 28, 2020

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders

Storytelling 59

Storytelling Tools Video Social 59

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Brand

Cortex

JULY 21, 2020

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Storytelling 59

Storytelling Brand Branding Tools 59

Cortex

FEBRUARY 26, 2019

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

Content 73

Content Marketing 73

Cortex

JULY 16, 2020

Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders

Storytelling 59

Storytelling Tools Video Customer 59

Cortex

JUNE 30, 2020

Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub.

Brand 59

Brand Branding Aging Audience 59

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

Experience

Cortex

FEBRUARY 2, 2021

We analyzed 8 million hearts to understand what we like best and why, when it comes to hair on social media. Research & Insights brand storytelling Photo Storytelling Content Intelligence Social Engagement Brand Strategy

Relationship 52

Relationship Social Media Trends Media 52

Cortex

MAY 24, 2019

You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

Storytelling 68

Storytelling Customer 68

Cortex

MAY 6, 2020

Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product.

Trends 59

Trends Social Media Campaign Industry 59

Cortex

MAY 1, 2020

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration.

Aging 59

Aging Course Channel Industry 59

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

Cortex

MAY 1, 2019

When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies. Although these advances may happen in the not so distant future, it is also commonly implemented to solve real-world problems, on a more basic level. As researchers find new and innovative uses for technology, Artificial Intelligence is becoming more and more prevalent for everyday businesses.

Behavior 68

Behavior Report Research Organization 68

Cortex

AUGUST 9, 2019

Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience. Your brand experience should offer value and create a pleasurable customer journey for your audience. From website design, your message, to your content, everything comes together to create a personality and reflect who you are.

Experience 65

Experience Brand Branding Persona 65

Cortex

APRIL 26, 2019

Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience. They are also adopting better strategies to make better business and marketing decisions in order to detect, understand and act on all the images that are relevant to their brands. Marketers who embrace visual content gain higher returns such as followers, likes, shares, visits, clients, and revenue.

Act-On 67

Act-On Relevance Order Content 67

Cortex

OCTOBER 27, 2020

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems

Develop 52

Develop Customer Business B2B 52

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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Intent Signal

Cortex

JULY 19, 2019

Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with. Once you start storytelling as a brand story technique, your storytelling machine formula will hack your content. Customer Implementation Storytelling Machines

Storytelling 64

Storytelling Ads Brand Branding 64

Cortex

SEPTEMBER 22, 2020

Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.

Marketing & Strategy 52

Marketing & Strategy Loyalty Conversion Rate Rate 52

Cortex

SEPTEMBER 11, 2020

Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

CMO 52

CMO Brand Branding Best 52

Cortex

SEPTEMBER 8, 2020

As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full

Work 52

Work Optimization SEO Business 52

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Intent Signal