Cortex

Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

The Importance of Visual Content for Brand Building

Cortex

Let’s talk about the rise of TikTok. The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. How did they grow to that size in just five short years? Visual content. Mindshare Brand Experience Brand Strategy

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Why Visuals? The Opportunity Cortex is After

Cortex

Let’s face it: visual content marketing is growing by the second. Although the success of marketing campaigns includes other factors that aren’t visual - such as text - visualization makes it easier to stand out from the crowd and build a strong online presence.

Social Media Marketing Statistics You Need to Know in 2020

Cortex

Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

8 Instagram Marketing Tips to Help Grow Your Brand

Cortex

With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products

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Quick Data No. 5: Vans, Champion, and Nike

Cortex

Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content.

How Instagram tells about our relationship with hair (Tips & Trends)

Cortex

We analyzed 8 million hearts to understand what we like best and why, when it comes to hair on social media. Research & Insights brand storytelling Photo Storytelling Content Intelligence Social Engagement Brand Strategy

Quick Data No. 6 : Men's Fashion Subscription Boxes

Cortex

Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.

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A/B Testing in Marketing is Dead

Cortex

A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Data Science: a Key to More Effective Content Marketing?

Cortex

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

Quick Data No. 3: Travel Influencers Pre-Covid vs During Covid

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders

Quick-Data No. 3: Women's Fashion -Modern Brands

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Quick Data: NBA Teams

Cortex

Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

Why Email Marketing Enhances Brand Experience And How You Can Maximize It

Cortex

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

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Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub.

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Customer Growth: A New Era in B2B Marketing

Cortex

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems

Micro and Macro Visual Trends of Fenty Beauty

Cortex

Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Advantages of Machine Learning and AI Chatbot

Cortex

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration.

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Everything You Should Know About Using Data In Visual Marketing

Cortex

Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.

The CMO’s Guide to AI for Visuals

Cortex

Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

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How Content and SEO Teams Should Work Together

Cortex

As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Quick Data No. 7: Dove and Competitors

Cortex

Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020.

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Top 5 Social Media Platforms To Use To Become A Powerful Influencer

Cortex

Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders

How to Make Your Content Intelligence Application 10x Better

Cortex

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

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Content Marketing For Your Brand: Everything You Should Know To Succeed

Cortex

Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

6 Simple Things You Can Do To Have A Superior Blog Presence

Cortex

Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence

4 Rookie Mistakes Storytelling Machines Make

Cortex

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

How Print Can Take Your Branding to the Next Level

Cortex

When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit.

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Creating Engaging Content For Sports Team's Social Media

Cortex

One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.

8 Ways You Can Start Planning Your Next Experiential Marketing Campaign Right Now

Cortex

Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces.

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3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!