Expert insights. Personalized for you.
Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product. The brand is widely known among the beauty industry as providing quality cosmetics for every shade and focusing their campaigns on the beauty of underrepresented women in culture. MORE
Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence MORE
Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions. Artificial Intelligence Blog Augmented Reality Business Implementation of Content Intelligence Content Intelligence Tech Content Intelligence Content Intelligence Tools Big Data A Guide To Brand Experience Brand Strategy MORE
As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full MORE
With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products MORE
When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit. I’d been playing and tinkering since I was a teenager, and there were plenty of instruments around our house MORE
Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period. MORE
Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020. MORE
Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. The Audience: Chic modern woman on the go and age 18-40. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. So lets see the data. MORE
Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders MORE
Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing MORE
Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization. MORE
Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders MORE
Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration. It, of course, bridges the gap between customers and marketers. Stock Photography Deep Learning Big Data Mindshare Market Share A Guide To Brand Experience Customer Journey Leaders Emotional Marketing Brand Strategy MORE
Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders MORE
Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content. We aim to show you how you can improve your marketing content and direction for your brand. Below are the specifications of the three sports-brands we will dissect in this cohort. MORE
Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience MORE
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves. MORE
From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users. A Guide To Brand Experience Brand Strategy MORE
There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age. MORE
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy. By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged. The same is true for marketers. MORE
If you want to stay ahead of your competitors, then you need to deliver a solid customer experience. The reason is simple. Customers are the bedrock of any business. If you fail to satisfy them, you’re potentially putting the success of your business in jeopardy MORE
Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders MORE
Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces. But what happens when you encounter a roadblock to that? Perhaps you had an event planned, and something went awry, or you had been hoping to attend a conference, but it's been canceled. What are you supposed to do now? MORE
Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales. MORE
Generation Z is a force to be reckoned with, next to the Millennials. Those born between 2006 and 2010 are now coming of age and has an annual spend of around 44 billion USD. The youngest generation is also projected to account for 40% of all consumers in the US when 2020 comes. MORE
Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence MORE
Statistics show trends without which it is impossible to achieve success in any social or marketing campaign MORE
A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful. MORE
Cortex
SEPTEMBER 22, 2020
Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.
Cortex
JULY 8, 2020
Statistics show trends without which it is impossible to achieve success in any social or marketing campaign
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Cortex
SEPTEMBER 11, 2020
Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action
Cortex
SEPTEMBER 8, 2020
As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Cortex
AUGUST 21, 2020
Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.
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Cortex
AUGUST 18, 2020
A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.
Cortex
AUGUST 27, 2020
Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders
Cortex
AUGUST 11, 2020
Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content. We aim to show you how you can improve your marketing content and direction for your brand. Below are the specifications of the three sports-brands we will dissect in this cohort.
Cortex
JULY 22, 2020
With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
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Cortex
AUGUST 5, 2020
Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions. Artificial Intelligence Blog Augmented Reality Business Implementation of Content Intelligence Content Intelligence Tech Content Intelligence Content Intelligence Tools Big Data A Guide To Brand Experience Brand Strategy
Cortex
JULY 28, 2020
Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders
Cortex
JULY 21, 2020
Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing
Cortex
AUGUST 12, 2020
Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Cortex
JULY 16, 2020
Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders
Cortex
APRIL 24, 2020
From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users. A Guide To Brand Experience Brand Strategy
Cortex
JANUARY 31, 2020
Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience
Cortex
APRIL 3, 2020
Copywriting – it’s a used and often misused term. So, let’s clear that right up. Customer Journey Emotional Marketing Brand Strategy
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Cortex
JUNE 30, 2020
Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. The Audience: Chic modern woman on the go and age 18-40. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. So lets see the data.
Cortex
FEBRUARY 14, 2020
Generation Z is a force to be reckoned with, next to the Millennials. Those born between 2006 and 2010 are now coming of age and has an annual spend of around 44 billion USD. The youngest generation is also projected to account for 40% of all consumers in the US when 2020 comes.
Cortex
JUNE 7, 2019
There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.
Cortex
JANUARY 17, 2020
If you want to stay ahead of your competitors, then you need to deliver a solid customer experience. The reason is simple. Customers are the bedrock of any business. If you fail to satisfy them, you’re potentially putting the success of your business in jeopardy
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
Cortex
JUNE 24, 2020
When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit. I’d been playing and tinkering since I was a teenager, and there were plenty of instruments around our house
Cortex
MAY 6, 2020
Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product. The brand is widely known among the beauty industry as providing quality cosmetics for every shade and focusing their campaigns on the beauty of underrepresented women in culture.
Cortex
MAY 3, 2019
Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence
Cortex
MAY 8, 2019
Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Cortex
APRIL 24, 2019
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.
Cortex
MAY 1, 2020
Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration. It, of course, bridges the gap between customers and marketers. Stock Photography Deep Learning Big Data Mindshare Market Share A Guide To Brand Experience Customer Journey Leaders Emotional Marketing Brand Strategy
Cortex
JUNE 15, 2020
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy. By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged. The same is true for marketers.
Cortex
APRIL 19, 2019
Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
Cortex
JUNE 10, 2020
Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces. But what happens when you encounter a roadblock to that? Perhaps you had an event planned, and something went awry, or you had been hoping to attend a conference, but it's been canceled. What are you supposed to do now?
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