Cortex

SEPTEMBER 8, 2020

As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full.

SEO 52

SEO Content Optimization Business 52

Cortex

SEPTEMBER 3, 2020

Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. 4708. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020.

Buy 52

Buy Product Storytelling Tools 52

Cortex

AUGUST 27, 2020

Top 5 Social Media Platforms to Use to Become a Powerful Influencer.

Social Media 52

Social Media Media Storytelling Tools 52

Cortex

AUGUST 21, 2020

Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. 829. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period. 1 year, July 2019- July 2020.

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Cortex

AUGUST 18, 2020

A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful. Now, thanks to advances in deep learning and data science, there is a superior way to make strategic directions and optimize campaigns for success.

Marketing & Strategy 59

Marketing & Strategy Marketing Conversion Rate Campaigns 59

Cortex

AUGUST 12, 2020

Content Marketing 52

Content Marketing Content Brand Identity Branding 52

Cortex

AUGUST 11, 2020

Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content. We aim to show you how you can improve your marketing content and direction for your brand. Below are the specifications of the three sports-brands we will dissect in this cohort.

Brand Identity 64

Brand Identity Branding Content Efficiency 64

Cortex

AUGUST 5, 2020

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

Content Marketing 59

Content Marketing Content Effectiveness Paid Search Agency 59

Cortex

JULY 28, 2020

Specs of these Clusters:

Storytelling 59

Storytelling Tools Video Marketing 59

Cortex

JULY 22, 2020

With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products.

Brand Identity 72

Brand Identity Branding Marketing Tips 72

Cortex

JULY 21, 2020

Specs of these Clusters:

Brand Identity 59

Brand Identity Branding Storytelling Social Marketing 59

Cortex

JULY 16, 2020

Specs of these Clusters:

Storytelling 59

Storytelling Tools Video Marketing 59

Cortex

JULY 8, 2020

Statistics show trends without which it is impossible to achieve success in any social or marketing campaign.

Social Marketing 82

Social Marketing Statistics Social Media Marketing 82

Cortex

JUNE 30, 2020

Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. The Audience: Chic modern woman on the go and age 18-40. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help.

Brand Identity 59

Brand Identity Branding Content Trends 59

Cortex

JUNE 24, 2020

When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit. I’d been playing and tinkering since I was a teenager, and there were plenty of instruments around our house.

Brand Identity 52

Brand Identity Branding Tools Ad Building 52

Cortex

JUNE 15, 2020

One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy. By having a collection of these, they can be used as a dataset for content creators and social media managers to keep fans ready and engaged.

Social Media 52

Social Media Content Media Social Marketing 52

Cortex

JUNE 10, 2020

Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces. But what happens when you encounter a roadblock to that? Perhaps you had an event planned, and something went awry, or you had been hoping to attend a conference, but it's been canceled.

Planning 52

Planning Campaigns Marketing & Strategy Marketing 52

Cortex

MAY 21, 2020

With the intense competition and constant technological innovations, it's very necessary for you to have a proper branding strategy for 2020.

Relevance 52

Relevance Brand Identity Branding Trends 52

Cortex

MAY 13, 2020

This post originally was published on Toucan Toco.

Analytics 52

Analytics Features Social Marketing Marketing Strategy 52

Cortex

MAY 6, 2020

Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product. The brand is widely known among the beauty industry as providing quality cosmetics for every shade and focusing their campaigns on the beauty of underrepresented women in culture.

Trends 59

Trends Social Media Social Marketing High Quality Lead 59

Cortex

MAY 1, 2020

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration. It, of course, bridges the gap between customers and marketers.

Advertising Channels 59

Advertising Channels Marketing & Strategy Course Marketing 59

Cortex

APRIL 24, 2020

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users.

Content 75

Content Marketing & Strategy Marketing Best Practices 75

Cortex

APRIL 3, 2020

Copywriting – it’s a used and often misused term. So, let’s clear that right up.

Copywriting 52

Copywriting Brand Identity Branding Marketing & Strategy 52

Cortex

MARCH 27, 2020

Making the company as recognizable as possible is the goal of every branding campaign. Here are a few things you can do to make your company stand out from the competition on social media and increase your brand recognition.

Social Media 52

Social Media Brand Identity Branding Media 52

Cortex

FEBRUARY 14, 2020

Generation Z is a force to be reckoned with, next to the Millennials. Those born between 2006 and 2010 are now coming of age and has an annual spend of around 44 billion USD. The youngest generation is also projected to account for 40% of all consumers in the US when 2020 comes. It goes to say they are a size-able target for marketers, many of which are just starting to understand them.

Marketing & Strategy 52

Marketing & Strategy Generation Marketing Strategy Marketing 52

Cortex

JANUARY 31, 2020

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience.

Email Marketing 66

Email Marketing Brand Identity Branding Marketing 66

Cortex

JANUARY 17, 2020

If you want to stay ahead of your competitors, then you need to deliver a solid customer experience. The reason is simple. Customers are the bedrock of any business. If you fail to satisfy them, you’re potentially putting the success of your business in jeopardy.

Business 52

Business 52

Cortex

OCTOBER 25, 2019

The Current situation.

Storytelling 40

Storytelling Brand Identity Branding 40

Cortex

OCTOBER 18, 2019

1. Increase your brand footprint. You can use experiential marketing campaigns to increase your brand awareness and footprint. The goal is to get as many people as you can to know you brand and your brand purpose.

Brand Identity 45

Brand Identity Branding Campaigns Marketing 45

Cortex

OCTOBER 11, 2019

The objective of companies using AI to build their brand experience for users. By using AI to improve the customer journey, you will boost content performance, understand your audience, and personalize your content for users. Below are seven brands that use AI differently to enhance the customer experience.

Brand Identity 40

Brand Identity Branding Content Ad Building 40

Cortex

OCTOBER 4, 2019

In 2004, Dove launched its “ Real Beauty ” campaign that resonated with millions of women across the world. This campaign changed Dove’s future as a beauty brand and has changed the beauty industry forever. Not only has this campaign produced tremendous sales for the Unilever company, but Dove has also achieved a sense of mindshare for its niche. Dove is a perfect example of a brand experience that captures people’s hearts using emotional marketing.

Brand Identity 40

Brand Identity Branding Campaigns Paid Search Agency 40

Cortex

SEPTEMBER 27, 2019

Brand awareness is something you have to understand before building your brand's social media presence. In this oversaturated market of today’s modern world, you have to gain a realistic view on how popular you are to your target audience. How much mind share, and market share you have within your customers mind and within your marketplace?

Social Media 40

Social Media Social Marketing Brand Identity Branding 40

Cortex

SEPTEMBER 20, 2019

Over the last few years, we’ve seen more retail stores close and more e-commerce companies dominate their industries. Why is this? Marketing is evolving. Consumers are buying into brand experience. You should think of your brand as a hotel --and develop a personality around it--a lifestyle that consumers can latch on to. Would you want to stay at your brand if it were a hotel?

Social Media 45

Social Media Brand Identity Branding Social Marketing 45

Cortex

SEPTEMBER 13, 2019

Brand Storytelling:

Brand Identity 40

Brand Identity Branding Storytelling 40

Cortex

SEPTEMBER 6, 2019

We all want to be a market leader. Every company is looking for innovative ways to increase market share and mindshare in order to increase profits. The most successful business leaders always talk about their mentors--who’ve they’ve looked to for inspiration, motivation, and insights. The more successful people (and companies) you surround yourself with, the greater the chance you will succeed.

Paid Search Agency 40

Paid Search Agency Marketing Education Order 40

Cortex

AUGUST 30, 2019

Why Storytelling?

Storytelling 40

Storytelling Effectiveness Content Brand Identity 40

Cortex

AUGUST 23, 2019

“People don’t want to be sold they want to be inspired”.

Marketing 61

Marketing 61