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Social Media Marketing Statistics You Need to Know in 2020
Cortex
JULY 8, 2020
Statistics show trends without which it is impossible to achieve success in any social or marketing campaign
Cortex
How Instagram tells about our relationship with hair (Tips & Trends)
Cortex
FEBRUARY 2, 2021
We analyzed 8 million hearts to understand what we like best and why, when it comes to hair on social media. Research & Insights brand storytelling Photo Storytelling Content Intelligence Social Engagement Brand Strategy
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8 Instagram Marketing Tips to Help Grow Your Brand
Cortex
JULY 22, 2020
With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products
How to Market in a Crisis: Finding Patterns in Travel Influencers’ Content
Cortex
APRIL 24, 2020
From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences.
The Retailer’s Guide to Marketing Data
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Quick Data No. 5: Vans, Champion, and Nike
Cortex
AUGUST 11, 2020
Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content.
A/B Testing in Marketing is Dead
Cortex
AUGUST 18, 2020
A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.
Data Science: a Key to More Effective Content Marketing?
Cortex
AUGUST 5, 2020
Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.
Quick Data No. 3: Travel Influencers Pre-Covid vs During Covid
Cortex
JULY 28, 2020
Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders
Customer Growth: A New Era in B2B Marketing
Cortex
OCTOBER 27, 2020
Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems
Going to Market Smarter in the New Economy
Advertiser: ZoomInfo
In 2021, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!
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Quick-Data No. 3: Women's Fashion -Modern Brands
Cortex
JULY 21, 2020
Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing
Quick Data: NBA Teams
Cortex
JULY 16, 2020
Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders
Quick-Data: Modern Women's Fashion Subscription Brands
Cortex
JUNE 30, 2020
Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub.
Everything You Should Know About Using Data In Visual Marketing
Cortex
SEPTEMBER 22, 2020
Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.
The Definitive Guide to Remote Sales Coaching
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Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.
The CMO’s Guide to AI for Visuals
Cortex
SEPTEMBER 11, 2020
Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action
How Content and SEO Teams Should Work Together
Cortex
SEPTEMBER 8, 2020
As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full
Why Email Marketing Enhances Brand Experience And How You Can Maximize It
Cortex
JANUARY 31, 2020
Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience
Quick Data No. 7: Dove and Competitors
Cortex
SEPTEMBER 3, 2020
Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020.
The Forrester Wave™: B2B Marketing Data Providers, Q2 2021
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
Top 5 Social Media Platforms To Use To Become A Powerful Influencer
Cortex
AUGUST 27, 2020
Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders
Micro and Macro Visual Trends of Fenty Beauty
Cortex
MAY 6, 2020
Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product.
Advantages of Machine Learning and AI Chatbot
Cortex
MAY 1, 2020
Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration.
Content Marketing For Your Brand: Everything You Should Know To Succeed
Cortex
AUGUST 12, 2020
Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders
11 Email Deliverability Strategies to Reach the Inbox
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
How Print Can Take Your Branding to the Next Level
Cortex
JUNE 24, 2020
When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit.
Creating Engaging Content For Sports Team's Social Media
Cortex
JUNE 15, 2020
One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.
8 Ways You Can Start Planning Your Next Experiential Marketing Campaign Right Now
Cortex
JUNE 10, 2020
Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces.
Staying Relevant: Branding Trends in 2020
Cortex
MAY 21, 2020
With the intense competition and constant technological innovations, it's very necessary for you to have a proper branding strategy for 2020
The Ultimate Sales Coaching Guide
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Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.
Drive-Up Your Revenues with an Embedded Analytics Feature
Cortex
MAY 13, 2020
This post originally was published on Toucan Toco. Content Intelligence Social Engagement Stock Photography Deep Learning Big Data Market Share A Guide To Brand Experience Customer Journey Leaders Brand Strategy
How to Make Your Content Intelligence Application 10x Better
Cortex
JUNE 7, 2019
There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.
4 Types of Copywriting for Branding and Marketing Copywriting
Cortex
APRIL 3, 2020
Copywriting – it’s a used and often misused term. So, let’s clear that right up. Customer Journey Emotional Marketing Brand Strategy
6 Simple Things You Can Do To Have A Superior Blog Presence
Cortex
MAY 3, 2019
Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence
4 AI Hacks to Make Sales Teams More Efficient
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!
4 Rookie Mistakes Storytelling Machines Make
Cortex
APRIL 24, 2019
If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.
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