Cortex

SEPTEMBER 13, 2021

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

Analytics 83

Analytics Network Audience Storytelling 83

Cortex

SEPTEMBER 7, 2022

Let’s talk about the rise of TikTok. The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. How did they grow to that size in just five short years? Visual content. Mindshare Brand Experience Brand Strategy

Brand 52

Brand Branding Video Build 52

Cortex

DECEMBER 15, 2021

Let’s face it: visual content marketing is growing by the second. Although the success of marketing campaigns includes other factors that aren’t visual - such as text - visualization makes it easier to stand out from the crowd and build a strong online presence.

Marketing & Strategy 52

Marketing & Strategy Video Online Campaign 52

Cortex

JULY 8, 2020

Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

Statistics 72

Statistics Social Media Trends Campaign 72

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Sales

Cortex

JULY 22, 2020

With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products

Help 65

Help Video Activities Brand 65

Cortex

AUGUST 11, 2020

Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content.

Storytelling 60

Storytelling Brand Branding Audience 60

Cortex

FEBRUARY 2, 2021

We analyzed 8 million hearts to understand what we like best and why, when it comes to hair on social media. Research & Insights brand storytelling Photo Storytelling Content Intelligence Social Engagement Brand Strategy

Relationship 52

Relationship Social Media Trends Media 52

Cortex

AUGUST 21, 2020

Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.

Aging 56

Aging Interactive Audience 56

Cortex

AUGUST 18, 2020

A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.

A/B 56

A/B Test Conversion Rate Campaign 56

Advertisement

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

Cortex

AUGUST 5, 2020

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

Effective 56

Effective Effectiveness Publisher Question 56

Cortex

JULY 28, 2020

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders

Storytelling 56

Storytelling Tools Video Social 56

Cortex

JULY 21, 2020

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Storytelling 56

Storytelling Brand Branding Tools 56

Cortex

JULY 16, 2020

Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders

Storytelling 56

Storytelling Tools Video Customer 56

Advertisement

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

Media

Cortex

JANUARY 31, 2020

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

Cost 61

Cost Design Experience Online 61

Cortex

JUNE 30, 2020

Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub.

Brand 56

Brand Branding Aging Audience 56

Cortex

OCTOBER 27, 2020

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems

Develop 52

Develop Business Customer B2B 52

Cortex

MAY 6, 2020

Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product.

Trends 56

Trends Social Media Campaign Industry 56

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Brand

Cortex

MAY 1, 2020

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration.

Aging 56

Aging Course Channel Industry 56

Cortex

SEPTEMBER 22, 2020

Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.

Marketing & Strategy 52

Marketing & Strategy Loyalty Conversion Rate Rate 52

Cortex

SEPTEMBER 11, 2020

Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

CMO 52

CMO Brand Branding Best 52

Cortex

SEPTEMBER 8, 2020

As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full

Work 52

Work Optimization SEO Business 52

Advertisement

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Intent

Cortex

SEPTEMBER 3, 2020

Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020.

Aging 52

Aging Storytelling Interactive Buy 52

Cortex

AUGUST 27, 2020

Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders

Social Media 52

Social Media Storytelling Media Social 52

Cortex

JUNE 7, 2019

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

Aging 63

Aging Customer Process Experience 63

Cortex

AUGUST 12, 2020

Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders

Storytelling 52

Storytelling Brand Branding Content Marketing 52

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Intent

Cortex

MAY 3, 2019

Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence

Network 63

Network Brand Branding Business 63

Cortex

APRIL 24, 2019

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

Storytelling 63

Storytelling Interests Customer 63

Cortex

MAY 8, 2019

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.

Long Tail 63

Long Tail Keyword Optimization Search Engine 63

Cortex

APRIL 19, 2019

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

Twitter 63

Twitter Facebook Differences Content 63

Advertisement

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Marketing & Strategy

Cortex

JUNE 24, 2020

When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit.

Brand 52

Brand Branding Tools Build 52

Cortex

JUNE 15, 2020

One epic move can change up the dynamic of any sports game, and if it takes place during the final game in a championship series, it should be a no-brainer to capture that visual of a big three court shot, impressive defensive blocking and/or the star player being handed the trophy.

Social Media 52

Social Media Impression Social Media 52

Cortex

JUNE 10, 2020

Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces.

Plan 52

Plan Conference Creative Interactive 52

Cortex

MARCH 8, 2019

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data

Behavior 63

Behavior Customer Companies Business 63

Advertisement

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Report