Cortex

Customer Growth: A New Era in B2B Marketing

Cortex

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems

8 Instagram Marketing Tips to Help Grow Your Brand

Cortex

With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products

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Quick Data No. 5: Vans, Champion, and Nike

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Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content.

Quick Data No. 6 : Men's Fashion Subscription Boxes

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Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Everything You Should Know About Using Data In Visual Marketing

Cortex

Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.

Data Science: a Key to More Effective Content Marketing?

Cortex

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

The CMO’s Guide to AI for Visuals

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Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

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How Content and SEO Teams Should Work Together

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As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full

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Quick Data No. 3: Travel Influencers Pre-Covid vs During Covid

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Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Quick Data No. 7: Dove and Competitors

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Pages. Dove, kiehls, stilacosmetics, sephora, maccosmetics, moltonbrown, elfcosmetics, ultabeauty. Posts. Interactions. 130227604. Audience. Young women ages 18-35 who buy skincare and beauty products. Time Period. 1 year, August 2019- August 2020.

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Quick-Data No. 3: Women's Fashion -Modern Brands

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Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Top 5 Social Media Platforms To Use To Become A Powerful Influencer

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Top 5 Social Media Platforms to Use to Become a Powerful Influencer. Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Leaders

Content Marketing For Your Brand: Everything You Should Know To Succeed

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Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Virtual Reality Leaders

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Social Media Marketing Statistics You Need to Know in 2020

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Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

How to Market in a Crisis: Finding Patterns in Travel Influencers’ Content

Cortex

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences. Instagram is the go-to platform for influencers because it gives them a chance to not only add flair and filters to the pictures but to also showcase their visuals to billions of users. A Guide To Brand Experience Brand Strategy

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Quick Data: NBA Teams

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Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders

Quick-Data: Modern Women's Fashion Subscription Brands

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Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. The Audience: Chic modern woman on the go and age 18-40. These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. So lets see the data.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Make Your Content Intelligence Application 10x Better

Cortex

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

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6 Simple Things You Can Do To Have A Superior Blog Presence

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Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence

5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.

4 Rookie Mistakes Storytelling Machines Make

Cortex

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

3 Easy Steps to Finding Patterns in Your Big Data

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Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data

Why You Should Think of Your Brand as an Experience

Cortex

Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience. Your brand experience should offer value and create a pleasurable customer journey for your audience. From website design, your message, to your content, everything comes together to create a personality and reflect who you are.

Micro and Macro Visual Trends of Fenty Beauty

Cortex

Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product. The brand is widely known among the beauty industry as providing quality cosmetics for every shade and focusing their campaigns on the beauty of underrepresented women in culture.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why AI Is Going to Make You Tell Better Stories

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You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

Advantages of Machine Learning and AI Chatbot

Cortex

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration. It, of course, bridges the gap between customers and marketers. Stock Photography Deep Learning Big Data Mindshare Market Share A Guide To Brand Experience Customer Journey Leaders Emotional Marketing Brand Strategy

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3 Ways Artificial Intelligence Is Changing Content Intelligence

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Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

How Print Can Take Your Branding to the Next Level

Cortex

When my special needs son and I started a small guitar shop a few years ago, we had no clue how to run a business, let alone build a brand. My son has severe autism, but he likes music and working with tools, so guitar repair seemed like a good fit. I’d been playing and tinkering since I was a teenager, and there were plenty of instruments around our house

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Jumpstart Your Content and Achieve Your AI Goals

Cortex

When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies. Although these advances may happen in the not so distant future, it is also commonly implemented to solve real-world problems, on a more basic level. As researchers find new and innovative uses for technology, Artificial Intelligence is becoming more and more prevalent for everyday businesses.