Cortex

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Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

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The Importance of Visual Content for Brand Building

Cortex

Let’s talk about the rise of TikTok. The app was launched in 2016, and by 2021, this video-first platform reached over 1 billion monthly active users. How did they grow to that size in just five short years? Visual content. Mindshare Brand Experience Brand Strategy

Brand 52
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Social Media Marketing Statistics You Need to Know in 2020

Cortex

Statistics show trends without which it is impossible to achieve success in any social or marketing campaign

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8 Instagram Marketing Tips to Help Grow Your Brand

Cortex

With more than 800 million active users monthly, Instagram has grown in leaps and bounds since its creation and has become one of the best platform for videos and photos sharing. This has also made this platform a hotspot for brands to market their products

Help 72
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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

In this webinar, you will learn how a digital buying experience can maintain the feel of an in-person buying experience, how to leverage first-party data for better brand experiences, and how to achieve seamless marketing-to-sales handoffs at scale.

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How to Market in a Crisis: Finding Patterns in Travel Influencers’ Content

Cortex

From the surface, being a travel influencer (literally) looks like the best job in the world. After all, they get to see incredible sights and stay in luxurious hotels and take eye-catching photos of their experiences.

Best 75
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Quick Data No. 5: Vans, Champion, and Nike

Cortex

Welcome to another quick-data article! This is the series where we show you specific insights and data about your brand and its competition. We will show you what content effectively g. ranular insights into your content.

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How to Make Your Content Intelligence Application 10x Better

Cortex

There is no need to generalize: just as your company is more than just a company, your customers are more than just customers. They are individual people that live and breathe in this world. Use the experience of transforming your content intelligence application to rekindle the flame with both your customers and your co-workers. You’re in this together and you can bond over the fact that everything is transforming in this digital age.

Aging 75
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4 Rookie Mistakes Storytelling Machines Make

Cortex

If you’re at all familiar with Joseph Campbell’s take on myths and folktales, it might interest you to learn that the deepest function of stories is to present configurations of the human psyche. The degree to which you understand the story is the degree to which you understand yourself. Unlike computers, humans are not logical machines. When the elements of a story appear uncertain, we have a tendency to contribute the explanation ourselves.

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6 Simple Things You Can Do To Have A Superior Blog Presence

Cortex

Artificial Intelligence is still in its infancy. Can you imagine that? It is no longer science fiction. With self-driving cars and other expert systems making their debut, we are beginning to sort through incomprehensible amounts of data using artificial neural networks. But, to what end? What is your brand here to do? Blog Business Implementation of Content Intelligence

Network 75
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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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5 Ways to Optimize Your Blogging Content

Cortex

Start with and focus on 1-2 long tail keywords. Reproducing regular and relevant blog posts gives you opportunities keeps people engaged and on your website longer, and to target a large number of long-tail keywords. Long-tail keywords are still important to search engine optimization. By integrating long-tail keywords you maximize your organic traffic and search ranking. Keyword research is definitely the first steps you should take to develop a blog strategy for Search Engine Optimization.

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Are You Losing Followers Due to Bad Photo Content?

Cortex

Whether you are using Facebook, Pinterest, Instagram, Snapchat or Twitter, the way you communicate with people on each platform is totally different. Most people are more attracted to visual content , and others prefer text. Content Intelligence Tech Visual Content Intelligence

Twitter 75
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Why Email Marketing Enhances Brand Experience And How You Can Maximize It

Cortex

Think of your favorite clothing line—what do you like the most about it? Is it the material? The design concept of every collection? How about the cost or the ease of shopping online? Whatever feelings or memories are evoked by your favorite brand, that is called your brand experience

Cost 66
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3 Easy Steps to Finding Patterns in Your Big Data

Cortex

Data has become a priority for all types of businesses. Thanks to Artificial Intelligence (AI), companies are now able to capture and analyze their customers on a daily basis. Customer data is a focus area and customer’s behavior can also be captured and analyze by companies. Content Intelligence Tech Big Data

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Quick Data No. 6 : Men's Fashion Subscription Boxes

Cortex

Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience. Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Time Period.

Aging 59
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A/B Testing in Marketing is Dead

Cortex

A/B testing is dead. Although it’s been a powerful tool to improve marketing campaigns and conversion rates, I can’t say I’m sad to see it go. Not only can it be administratively cumbersome and easy to mess up the process, but it's also incredibly wasteful.

A/B 59
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Data Science: a Key to More Effective Content Marketing?

Cortex

Your company might not have data scientists on the payroll at the moment. And it might be doing totally fine: content is being created and published, driving reads, likes, comments, and shares. But let me as you a few questions.

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Quick Data No. 3: Travel Influencers Pre-Covid vs During Covid

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Social Engagement Leaders

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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Quick-Data No. 3: Women's Fashion -Modern Brands

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

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3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

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Quick Data: NBA Teams

Cortex

Specs of these Clusters: Artificial Intelligence Digital Storytelling tools Video Storytelling Tools Customer Implementation Machine Learning Leaders

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Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub.

Brand 59
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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

In this webinar, financial services marketing professionals will teach you how to refocus your marketing efforts on a digital-first client experience by humanizing visits to your website, boosting the effectiveness of your client-facing teams.

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How Instagram tells about our relationship with hair (Tips & Trends)

Cortex

We analyzed 8 million hearts to understand what we like best and why, when it comes to hair on social media. Research & Insights brand storytelling Photo Storytelling Content Intelligence Social Engagement Brand Strategy

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Why AI Is Going to Make You Tell Better Stories

Cortex

You're probably tired of all the hype around artificial intelligence. Artificial Intelligence Customer Implementation Storytelling Machines

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Micro and Macro Visual Trends of Fenty Beauty

Cortex

Fenty Beauty is insanely successful and popular for many reasons. It’s founder and the face of Fenty is the singer Rihanna. The product is high quality and affordable. The cosmetic line is unique in its inclusiveness with 40+ shades for every product.

Trends 59
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Advantages of Machine Learning and AI Chatbot

Cortex

Chatbots are raging in the communication channels of the market industry. They have replaced the old age calling system where sales representatives have to call the customers, and customers would most probably ignore the calls and put it on to not disturb registration.

Aging 59
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How to Jumpstart Your Content and Achieve Your AI Goals

Cortex

When you think of Artificial Intelligence, you may think of far fetched things like robots, self driving cars, and technology that only exist in science fiction movies. Although these advances may happen in the not so distant future, it is also commonly implemented to solve real-world problems, on a more basic level. As researchers find new and innovative uses for technology, Artificial Intelligence is becoming more and more prevalent for everyday businesses.

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Why You Should Think of Your Brand as an Experience

Cortex

Your brand is more than just your logo and your slogan. It should have a personality and represent the persona you would like your customers to engage with. Human expression is the future of marketing. I t begins with the experiential marketing area of brand experience. Your brand experience should offer value and create a pleasurable customer journey for your audience. From website design, your message, to your content, everything comes together to create a personality and reflect who you are.

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Why Visual Content is So Important

Cortex

Our world continuously has become more visual. With more than 3 billion images shared per day, online companies are doing their best to create relevant visual content to attract a broader audience. They are also adopting better strategies to make better business and marketing decisions in order to detect, understand and act on all the images that are relevant to their brands. Marketers who embrace visual content gain higher returns such as followers, likes, shares, visits, clients, and revenue.

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Customer Growth: A New Era in B2B Marketing

Cortex

Marketing is a complex mechanism aimed at developing a business. It can solve a variety of problems. However, one thing remains unchanged–quality Marketing takes into account the needs of consumers and solves their problems

Develop 52
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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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How to Create the Perfect Storytelling Formula to Hack Your Content

Cortex

Since the beginning of natural language, the storytelling machine has been utilized to convince people of a perspective and persuade them into action. Unlike a cliché sales pitch, storytelling is a subtle ad that your customer familiarizes with. Once you start storytelling as a brand story technique, your storytelling machine formula will hack your content. Customer Implementation Storytelling Machines

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Everything You Should Know About Using Data In Visual Marketing

Cortex

Visual marketing should be an integral part of every business strategy due to its effectiveness. It’s a powerful tool that helps improve brand loyalty, increase the conversion rate, and boost sales.

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The CMO’s Guide to AI for Visuals

Cortex

Cortex unlocks the full power of the world’s best brands by using AI to discover what inspires consumers to action

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How Content and SEO Teams Should Work Together

Cortex

As a business owner, you know the importance of creating teams to divy up the work around your store. As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full

Work 52
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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!