KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Tomorrow People

MARCH 8, 2018

If you wanna be the best marketer with the greatest content marketing strategy in town, you should get a load of this. Start with the basics and work your way to content superstardom. What’s this content marketing strategy thing all about? Content is one of life’s essentials. Making the leap.

Marketing Budget 267

Marketing Budget Top of Funnel Lead Scoring Lead Ranking 267

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 104

Content Marketing Marketing & Strategy Marketing Strategy Lead Scoring 104

Search Engine Journal

JANUARY 11, 2023

Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing Funnel? appeared first on Search Engine Journal.

Top of Funnel 120

Top of Funnel Marketing Funnels Content Marketing Content 120

Marketing Insider Group

AUGUST 8, 2017

Success in content marketing demands a well-planned, documented strategy. Identify what success looks like and then map out your journey to get there. Having a general vision of what you want your content marketing to do, along with what types of content and tactics you’re going to use, isn’t a strategy.

Marketing & Strategy 221

Marketing & Strategy Marketing Strategy Content Marketing Planning 221

SendGrid

MARCH 20, 2023

Learn everything you need to know about B2B content marketing, including what it is, why it's important, best practices, and how to get started. The post What Is B2B Content Marketing? Strategy Guide & Best Practices appeared first on SendGrid.

Practices 92

Practices B2B Marketing Marketing Strategy Marketing & Strategy 92

NetLine

OCTOBER 2, 2023

Gone are the days of generic content and ads that lacked any semblance of segmentation. When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Only B2B

JULY 15, 2019

Shout the word ‘branded content marketing’ in a room full of content marketers if you want to make the things around you interesting. Branded content marketing has lived a life. The post What is Branded Content Marketing? appeared first on ONLY B2B.

Content Marketing 116

Content Marketing Brand Identity Branding Content 116

SEMrush

DECEMBER 15, 2021

Gated content is a popular marketing tool for lead generation, especially in the B2B sector. There is often confusion around what gated content is exactly and which content should be gated. But deciding whether to use it is not straightforward. There are also some tricky pros and cons for you to contend with.

Lead Gen 118

Lead Gen Leads Lead Marketing Qualified Leads 118

Search Engine Journal

APRIL 14, 2020

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing Content Search Marketing Marketing 145

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 120

Content Marketing Planning Marketing Analytics Tools Content 120

Search Engine Journal

JANUARY 12, 2022

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content. The post What Is A Content Marketing Matrix & Do We Need One? appeared first on Search Engine Journal.

Planning 138

Planning Content Marketing Content Search Marketing 138

Contently

FEBRUARY 18, 2020

When we talk about content marketing ROI, we often ignore one of the biggest opportunities in front of us: sales enablement. As I wrote about in this Ask a Content Strategist column , content marketers have a tendency to stop thinking about ROI after lead generation. The Hidden ROI of Content Marketing Platforms.

Top of Funnel 181

Top of Funnel ROI Content Marketing Case Study 181

Blue Flame Thinking

MARCH 16, 2023

We have those who are waiting to see what happens with it and Google’s new rival tool, and we have those who will just wait it out until they must use it. Some of our partners and clients have recently asked us what our take is on it. Content creation Looking to post more on your social media channels? The post What is ChatGPT?

Advertising Agencies 95

Advertising Agencies Paid Search Agency Ad Agencies Tools 95

Content Marketing Institute

FEBRUARY 17, 2021

Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers.

Media Plans 131

Media Plans Planning Video Marketing Content Marketing 131

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. But what if the main product was trust? Now operating in 29 countries, it’s emerged as a financial information leader that can help anyone, at any stage of investing, with unique content. “In

Work Management 100

Work Management Marketing Management Business Paid Search Agency 100

Search Engine Journal

AUGUST 5, 2021

Learn more about what the hub and spoke model is in content marketing and how it works to increase relevancy and organic visibility. The post Hub and Spoke Content Marketing: What Is It & How Does It Work? appeared first on Search Engine Journal.

Content Marketing 126

Content Marketing Content Search Marketing Relevance 126

MarketMuse

JANUARY 29, 2019

Agile, which started as a way to help software teams plan and execute their products more efficiently, has crept into practically every product-making team out there — including content […]. The post What is Agile Content Marketing? appeared first on MarketMuse.

Content Marketing 83

Content Marketing Planning Content Startups 83

Contently

FEBRUARY 19, 2021

Plenty of financial services companies have been drawn to the appeal of content marketing in recent years. But what if the main product was trust? Now operating in 29 countries, it’s emerged as a financial information leader that can help anyone, at any stage of investing, with unique content. “In

Work Management 79

Work Management Marketing Management Business Paid Search Agency 79

DivvyHQ

MARCH 26, 2020

There’s a lot of competition out there trying to attract interested buyers with content. To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content amplification plan. But what is content amplification, and how is it done? Let's dig in.

Planning 107

Planning Content Content Marketing Tips 107

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? In the words of the great Bill Gates, “Content is king.” If you are a marketer, is it is likely that you agree with this statement and that you see the establishment of this concept each day. The Components of Content Marketing that Play Into ROI. Email Marketing.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Content Marketing Institute

FEBRUARY 21, 2020

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up.

Content Marketing 106

Content Marketing Content Advertisements Advertising 106

Biznology

APRIL 14, 2017

Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time. So now that you are on board with the benefits of online B2B marketing videos, what does video content marketing really mean?

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

DivvyHQ

FEBRUARY 26, 2020

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation into your content strategy. Here's how to get it done.

Segmentation 133

Segmentation Content Marketing Content Marketing & Strategy 133

Content Science Review

AUGUST 26, 2019

We often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?

Content Marketing 49

Content Marketing Content Marketing Service 49

BenchmarkONE

MAY 4, 2022

Marketing is a wide field, covering many disciplines as part of a bigger picture. One big area is research, and within that sits content testing as a niche discipline. But what exactly is content testing? It’s a form of research that allows marketers to find out whether their content is on point.

Research 62

Research Planning Content Sample 62

NuSpark Consulting

JUNE 1, 2018

At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it. At every stage of the buyer’s journey, it’s important to understand what information they need when and to find ways to provide it. What Mid-Funnel Content Is.

Top of Funnel 100

Top of Funnel Buyer's Journey Marketing Funnels Demand Generation Agencies 100

Velocity Partners

NOVEMBER 7, 2018

Content’s Survival of the Fittest. Evolving from content production to performance. The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. The message was crystal: produce creative content focused on your customer problems and they’ll come in leaps and inbounds.

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

DivvyHQ

JANUARY 11, 2022

Is waste a problem in your organization? Waste can come in many forms. There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money wasters, like realizing you paid for a video production twice.

Cost 97

Cost Process Content Marketing Planning 97

DivvyHQ

AUGUST 10, 2020

In the early days of your content marketing journey, you may find that your content simply isn't reaching as many eyeballs as needed to gain traction. That's where content syndication comes in. Check out this guide to learn how to leverage it to expand your content's reach.

Content Marketing 82

Content Marketing Content Planning Marketing & Strategy 82

Marketing Insider Group

AUGUST 20, 2014

What is content marketing? What should they do about it. Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. What is content marketing? Why is content marketing important?

Content Marketing 100

Content Marketing Planning Paid Search Agency Enterprise Management 100