Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Founded in 1979, The Telly Awards honours global excellence in video and television across all screens.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer. 260K+ YouTube subscribers. But, the impact is massive.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 208

Content Marketing Work Management Paid Search Agency Marketing Management 208

Contently

OCTOBER 14, 2020

Enter webisodes, a novel video format with action, animation, and volume. Taking cues from television instead of advertising, the series starred five teenagers at a fictional suburban high school. Contestants would attempt to sell something as simple as a red brick in two minutes or less on video. ( The early Web circa.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Storytelling Visually, Not Verbally.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

RebelMouse

APRIL 18, 2018

The Precarious Pivot to Video. Like many things on the internet, the value of social video has taken a few sharp turns in recent years. At the end of 2016, the digital publishing climate seemed to be weathering an all-in video strategy storm. all in on social video, the value of the visual format is not completely dead.

Video Marketing 53

Video Marketing Marketing & Strategy Industry CMS Television marketing 53

Hubspot

AUGUST 14, 2017

When I read that the average American spends five-and-a-half hours per day watching video content, I scoffed -- because between video explainers on Facebook, Game of Thrones , and Netflix, that average is closer to my daily minimum time spent watching videos. I'm talking about the "pivot to video.". August 7, 2017.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78

Convince & Convert

APRIL 26, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Listen Now .

Television marketing 138

Television marketing Skype Social Media Public Relations 138

ClearVoice

FEBRUARY 1, 2022

Amber Whittington is a California-born Youtuber, actress, basketball player, activist, and the Founder of Amber’s Closet. She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

Content Standard

DECEMBER 10, 2016

Many people have stories about their relationships to television when they were growing up. Binge watching, streaming, offline show content—none of these really entered into the traditional TV formula in the decades that followed the television’s creation. Today, the field for television content has dramatically changed.

Video Marketing 40

Video Marketing Television marketing Paid Search Agency Cable 40

Martech

MARCH 6, 2023

Both CTV and OTT can also include video-on-demand (VOD) services. Linear TV Linear TV is “traditional” television programming delivered by satellite or cable, generally only available on larger screens, whether in the living room, den or even a bedroom. Each platform’s definition of video completion rate might differ.

Paid Search Agency 76

Paid Search Agency Ads Campaigns Cable 76

Content Standard

JUNE 15, 2015

It was like some temporal anomaly pulling me through past, present, and future each time I opened up the news feed and was forced to watch or rewatch a Facebook video autoplay. In December 2013, Facebook started autoplaying videos that were uploaded directly to Facebook in the news feed. Videos started autoplaying over and over.

Facebook 40

Facebook Video Marketing Content Marketing Content 40

Content Standard

DECEMBER 8, 2016

Millennials are also more video savvy than their older colleagues. Among the 500 small- and mid-sized business surveyed, nearly 90 percent said they currently use or want to use video ads, Magisto reported. Only 40 percent of boomers currently use or want to use video for digital marketing. Going Digital First.

Planning 40

Planning Allocation Marketing Budget Creation Emarketing 40

Biznology

DECEMBER 12, 2013

The Office actor and his business partner are producing a series of humorous videos for Bud Light called “Hold My Beer.” They’re meant for YouTube and social media. But content marketing is going to have to evolve into brand journalism, with higher standards for quality and balanced storytelling that are closer to news journalism.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Content Standard

MARCH 30, 2015

So I decided to dig into recent data surrounding video content consumption by Millennials, specifically consumers between the ages of 13 and 17. I wanted to gain a better understanding about their behavior toward video content, and see if their actions differed that much from the general population. What’s a marketer to do?

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

Biznology

NOVEMBER 11, 2013

Before 2018, digital media spending is expected to equal or exceed television. WANT VIRAL VIDEOS? That’s what Greg Jarboe found when, in his story of hostage Jill Carroll, video outperformed all other media channels. Or that in 2013, digital media spending surpassed all form of print media spending (e.g.

Course 80

Course Planning Work Management Peer-to-peer 80

Outbrain

AUGUST 14, 2021

The global crisis has driven technology and innovation, from online healthcare to e-commerce, as well as the social media platforms and video communication products that now shape our world and keep us busy, sharing, and connecting. Facebook and YouTube have adopted the ratio for mobile viewers too. Interactive Video.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Contently

DECEMBER 6, 2016

A lot of great storytelling exists in the business world. Breakthrough storytelling. A regular YouTube video of someone playing a guitar wasn’t interesting. When Bieber was 13, music marketer Scooter Braun accidentally clicked on one of Bieber’s acoustic guitar home videos.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

APRIL 9, 2018

Before content marketing, before the rise of web-based media, before the growth of brand storytelling. There are inherent differences between what short-form content marketing and long-form brand storytelling seek to accomplish. Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007.

Brand Identity 87

Brand Identity Branding Top of Funnel Content Marketing 87

Outgrow

MAY 28, 2020

And FP7 created this beautiful video commercial that inspired people to come together irrespective of their religion. Their services include video advertising, radio advertising, print advertising, programmatic advertising , and more. And the commercial was a huge success on Youtube, display ads and social media. 3points.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Vidyard

JANUARY 30, 2014

At the start of November I put together ten video marketing predictions , and it’s pretty cool that – just one month into the new year – we’ve seen three of them play out. Nonetheless, based on the popularity of streaming media sites like Netflix and Hulu, on-demand video content is certainly the way of the future.

Brand Identity 51

Brand Identity Branding Paid Search Agency Television marketing 51

seo.co

JANUARY 26, 2022

Before there were YouTube, podcasts, and social media. And back before there was radio and television. And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. What is Brand Storytelling?

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

ClearVoice

FEBRUARY 8, 2019

” That’s when she took a crash course in YouTube, had a former colleague help her build/start her original site (Extraordinary Mommy), and eventually grew her brand to partner with brands such as Gatorade, Johnson & Johnson, Kellogg’s and more. They used to hire me because they liked my voice.

Advertising Agencies 96

Advertising Agencies Curation Television marketing Social Media 96

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. More than 80% of traffic online is video traffic. After reading this post, you’ll be inspired by successful video content marketing examples. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

Outbrain

NOVEMBER 1, 2021

The classic example of this would be renting out a billboard, but there are many more avenues that local advertisers can take , such as radio, television, and even digital channels, like social media and blogs. Video advertising. By optimizing video ads, small businesses can provide a better viewing experience than mere text or images.

Small Business Marketing 29

Small Business Marketing Paid Content Advertising Agencies Paid Search Agency 29

Convince & Convert

AUGUST 19, 2021

Social selling of consumer products often includes sharable “unboxing video experiences” posted by influential reviewers and fans. They range widely in production values, but the secret is not just in the video. Increasingly, the preferred medium for this type of social influence is video. By John Parsons.

Video Marketing 188

Video Marketing Advertising Mediums Social Media Television marketing 188

Contently

DECEMBER 14, 2018

You’re confident this great video will get people talking. So you post the clip on your company’s new YouTube page. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.

Viral Marketing 167

Viral Marketing Video Marketing Marketing & Strategy Youtube 167

Content Standard

JANUARY 9, 2017

From billboards to television ads, the campaign can be seen in both developed and emerging Apple markets : US, UK, France, Germany, Turkey, Russia, Brazil, China, Malaysia, and Thailand, to name a few. While the initiative originally began as 57 photos, it has now expanded to countless more, including videos.

Barriers 40

Barriers Marketing & Strategy Content Paid Search Agency 40

Bluetext

MARCH 8, 2018

But Hootsuite rose to immense popularity by playing off a popular theme, the HBO television series “Game of Thrones.” It created a video called “ Game of Social Thrones ,” using graphics and music similar to the television show to demonstrate its capabilities. 3) Storytelling never gets old.

Marketing & Strategy 20

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Management 20

Outgrow

JULY 15, 2021

Top 21 YouTube Channels You Cannot Miss Out On! Did you know that people are now watching 150 million hours of YouTube every day? Or that millennials prefer YouTube two to one over traditional television? Here’s our final fact – YouTube services 88 countries in 76 languages (or 95% of all internet users !).

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Content Standard

APRIL 8, 2015

In Pepsi’s case, this means working with Facebook to create media products that help drive YouTube video content. Interactive content streamed through social channels has connected consumers in a way that could never have been done through broadcast television alone. Where is social media headed next?

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40

Content Standard

JANUARY 31, 2019

Sure, Netflix may have revolutionized the way we watch television by giving viewers the ability to consume stories on demand, without advertising interruptions. Serialized plot-driven brand video elevates the value proposition of content marketing from acceptably unobtrusive to eagerly anticipated.

Storytelling 92

Storytelling Video Marketing Top of Funnel Multi-Channel 92

Content Standard

JANUARY 11, 2016

The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts. By giving these types of opportunities (promo codes, giveaways, etc.)

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40

Content Standard

JANUARY 11, 2016

The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts. By giving these types of opportunities (promo codes, giveaways, etc.)

Marketing Budget 40

Marketing Budget Marketing & Strategy Marketing Strategy Brand Identity 40