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Tips on Getting Started With SEM Automation From the SEM Experts

Matchcraft

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. SEM automation offers a solution!

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Join us in Welcoming Jessica, RDW SEM Specialist

RDW Group

Say hello to the newest Search Engine Marketing (SEM) Specialist on the RDW team, Jessica Manchester. With a love for … The post Join us in Welcoming Jessica, RDW SEM Specialist appeared first on RDW Group.

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The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. Aggressive testing of ad copy.

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SEM Or Paid Social: Why Use Both? via @sejournal, @jonkagan

Search Engine Journal

Discover when it's best to use one or the other, depending on where your customer is at on the marketing funnel and your goal. The post SEM Or Paid Social: Why Use Both? appeared first on Search Engine Journal.

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5 Ways To Combine SEO & SEM For More Effective Marketing ROI via @sejournal, @hethr_campbell

Search Engine Journal

Learn how organic strategies can help drive paid marketing strategies that will boost your overall ROI. The post 5 Ways To Combine SEO & SEM For More Effective Marketing ROI appeared first on Search Engine Journal. And vice versa.

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Why we care about search marketing

Martech

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. Search is a huge component of digital marketing and ecommerce. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing.