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What is a keyword ontology?

Biznology

A keyword ontology is a knowledge graph describing relationships between the keywords your target audiences frequently use in search queries and the products and services you sell. Not that your audience always comes to the content that sells your products through search. a structured database of the information in Wikipedia.

Keywords 197
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Why Is Website Search So Hard To Do Well?

Biznology

Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. But when you think about, someone who is already on your site who is willing to search within your site might be a lot better prospect than someone else. But it’s more than that.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

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Why Local Search is Just Like Politics

Biznology

Photo credit: Wikipedia. O’Neill’s advice have to do with search marketing or, more specifically, your search marketing? But his advice holds true today for search marketers. You see, increasingly, all search is local. I get it,” give me a second to explain what local search is really all about.

SEM 80
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How do you persuade your boss that search is important?

Biznology

Photo credit: Wikipedia. In some ways, it is especially galling with search marketing, because you would think by now that the evidence for its importance is so overwhelming that you could run on faith. But marketing is a business, not a religion, so it isn’t enough for us to believe in search–we need to prove it.

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Getting ready for mobile customers, search, and business

Biznology

(Photo credit: Wikipedia). As with traffic and revenues, search hasn’t escaped this trend. In fact, 100% of the increase in overall search volume comes from… yep, mobile. According to comScore (and ably pulled apart by Search Engine Land ), search volume actually fell 6% in November last year.

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21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. I know from the ROI modelling I do with CMOs; teaching Measurement and ROI curriculum at Rutgers CMD as part of their MBA faculty and conducting workshops through the new On-Site Search Marketing Training with my Biznology colleagues, Mike Moran and Tim Peter, available as part of Biznology Jumpstart Workshops.

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