What is SEM (Search Engine Marketing) and how it relates to SEO


If you answered Google or any other internet search engine, be it Bing, Yahoo!, In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. Why is SEM important?

Search Engine Indexing vs. Search Engine Ranking: What’s the Difference?


Are you trying to rank your website in the search engines, but you have yet to see results? but you’re not sure why your pages aren’t turning up in search results? Shouldn’t indexed pages come up in search results? How do search engine indexing and ranking differ?


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What is SEO (Search Engine Optimization): the complete guide to reach the top results on Google


After all, who wouldn’t want to show up within the top organic search results on Google? Through optimizations on your own pages and connecting to other sites, you can improve your users’ search and navigation experience. What are search engines? Google Search Console.

The Ultimate Guide to SEM (Search Engine Marketing)


Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. However, their paid "Summer Shoes" ad, circled above, ranks as the first search result overall. What is SEM? Best SEM tools.

26 Awesome Search Engine Marketing Guides


Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine.

What to Know About Real Search Engine Optimization Experts

KEO Marketing

Search engine optimization “experts” seem to be a dime a dozen in today’s overcrowded digital marketing space. A good SEO expert also understands how search engines work. They should also be able to keep up with major search engine algorithm changes or updates. Search engine optimization experts should have the ability to: Stay up-to-date with Google’s, and other search engines, algorithm changes.

The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. So then what is SEM? Search engine…? Search engine marketing includes the tactic SEO and the tactic Paid Search.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate


Using SEM and SEO together will drive traffic using both organic and paid strategies. While keyword research and implementation are still a ranking factor, search engines are ranking content more predominantly based on the information provided to a user and the user experience.


SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B


?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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10 Effective SEO Techniques to Drive Organic Traffic in 2020

Single Grain

Optimize for Voice Search. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

Search Engine Advertising – Best & Worst of Paid Search 2016


What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing. For example, if your search engine marketing strategies don’t account for expanded text ads (ETAs), product listing ads (PLAs) and cross-device, it’s clear you’re missing out. PPC Campaign Strategy Optimization Search

How to Discover Your Competitors’ SEM Strategies and Tactics


As a search engine marketer, you don’t have to be the best marketer on the internet in order to be successful. You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Are any images and/or videos properly marked up for visual searches?

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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That pitfall is paid search. It’s always important to remember that no matter how good your rankings, the top 2 or 3 or even 4 results are likely to be search or shopping ads. Guest post by Max DesMarais.

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What is Social Media Marketing?


In 2014, inbound marketing is very proactive as Google becomes better and better and censuring and then preventing the sort of black hat and grey hat SEO tricks that have been the lifeblood of the what inbound marketing used to be (backlinks at any cost), it has now evolved into a combination of Search Engine Marketing, SEO, Social Media Marketing, and Content Marketing. Driving Search Traffic to Your Company’s Website.

Can we really trust Google 2014?


Traditional, “10 blue links”-style search engine results page (SERP) occurs less frequently than in the past. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen. Google limited business access to organic search data. While you can see some keyword data in Webmaster Tools, Google no longer provides search query info to site operators. Great content will continue to rank well in organic search.

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Seven Common AdWords Mistakes to Avoid


As Google’s standard search results page has evolved from displaying ten organic links on the left and eight ads on the right to a more varied page (see example below), featuring more or fewer ads and different media types depending on the nature of the search, the old pattern of organic results receiving 70%-85% of all clicks has also gone by the wayside. That makes AdWords a critical component for any company seeking to dominate the first page of search results.

SEM: What is it and Why Should it be part of your Digital Media Plan?


Search engine marketing is not something to miss out on when it comes to advertising to today’s digitally-oriented consumers. These are people who find answers to their most pressing, personal questions through a search bar — and they aren’t interested in searching for very long. Patience is limited and annoyance is rampant as users travel to the second or third pages of Google’s search engine results pages (SERPs).

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising


SEM practitioners are beginning to recognize that the analytical methods that they once trusted religiously harbor serious limitations, all due to the uncomplicated fact that they don’t directly correlate to business outcomes and bottom line. When viewing ads on search engine results pages, or SERPs, users will often click on an ad with absolutely no inclination to fill out a form, buy a product, or ask for a quote – whatever goal your ad was targeting.

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The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. As mentioned earlier, SEO is the foundation that will push your website and blog higher and higher in the search engine results page (SERP). Virtually all searchers click on a first page link in their search results rather than a PPC ad. But the search engine bots deciding where to rank your page see and use them.

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SEO vs. SEM: This is a Silly Fight. They Are Both Amazing


SEM is also… amazing. SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries.

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The 20 Best SEO Rank Tracker Tools


Search engine optimization offers a broad array of measurable elements. But two of the most basic are website visits from organic search and target keyword rank. Special features: universal search results; geo tracking; instant historical data; GetClicky integration. Sample review: “The company promises its offerings will provide you with reliable and accurate SERP tracking with ranking and performance reports. 16) STAT Search Analytics.

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Marketing and Branding Strategies to Increase Your SERP Rankings

B2B Marketing Insights - WE

Increasing your search engine rankings is not a one-off task. If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. Primarily your goals, who your customers are, what search terms they’re using (when searching for companies like yours in Google), and how to organize the information so customers can find it. SEO (Search Engine Optimization).


How Can Paid Media Boost Your Inbound Marketing Efforts?

SmartBug Media

Finally, at the end sits paid search and all of our SEO efforts.”. For example, you could use search ads as a top-of-funnel tactic or layer a remarketing audience onto a video strategy, and then it becomes bottom-of-funnel. Use SEO and SEM strategies to compete for rankings.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time


How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. Google isn’t content in, search out. Search + Social = Online Reputation Management.

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What is Paid Search? How SEO and SEM Work for You


How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search.

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The 26 Best All-in-One SEO Tool Suites


Optimizing all of the factors that can impact search ranking can be approached in different ways. Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. The web presence management tool helps you create a platform using unpaid channels like organic search, content, and social. You’ll receive data from Google Analytics to increase search volume.”

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Best Cool SEO Tools of 2011


Evaluate the impact of social media activities on search results? Create XML sitemaps for multiple search engines? 2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. The Good, Bad, and Ugly of Chrome SEO Extensions by Search Engine Journal. 6 Free Steps to Practical SEM Keyword Development by Target Marketing Magazine. SEO is a blend of art and science.

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3 Top Takeaways from SMX West 2015

KoMarketing Associates

While this was my fourth SMX West and ninth SMX overall, each conference experience is a little different and as search evolves and new things arise, I always come home with a ton of great information and really interesting tactics to test. With localized and personalized results, knowing where your site actually ranks in search results has become pretty much impossible. If you want to see what’s happening in the SERPs, pick up your phone and search.

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3 Reasons Why SEO & PPC Are More Powerful Together


SERP domination and visibility. By utilizing SEO and PPC, you are pushing your competitors out of the most coveted spots in the search results page. Digital Marketing Online Advertising / SEM / Display SEO ppc Search Engine Optimization We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both digital strategies require research, analytics and weekly, if not daily, management. Both are equally important.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

On May 24, Chinese search engine Baidu made significant changes to the configuration of its paid advertising, including limiting the amount of ads that appear on the search engine results page. As a result, the company was criticized for unethical search ranking and ad placements and a public debate ensued over the ethical responsibilities of the search engine giant. One potential benefit is the Baidu SERP will be significantly less crowded.

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search


The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business.

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The Secret Weapon for Mobile Listings That Doubled Clicks Last Year


Enter Google Shopping – the massively popular e-commerce solution created by the Search giant itself. Do a quick Google search on your phone for any kind of product and you’ll see how PLAs take up half your screen or more. Add your ZIP code to your query to see how map-based listings, in addition to ads, dominate your entire search engine results page (SERP) experience. Search Engine Marketing / SEM Amazon Campaign Strategy Facebook Optimization Shopping Socia

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Become an Expert on Google Shopping, Chapter 1: Google Shopping, Then and Now


Product Listing Ads (PLAs) are a hugely important part of the search engine advertising ecosystem – for Google Shopping in specific. Now that right-rail ads are a thing of the past, PLAs are arguably the biggest winner in paid search, with top placement on search engine results pages (SERP) and massive clickthrough rate (CTR). Of course, PLAs are the image-plus-text ads that appear in both Google Search and Google Shopping.

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Re-Visiting Five Major SEO Trends for 2017

KEO Marketing

At the close of 2016, search engine optimization (SEO) experts compiled their thoughts on what the digital landscape would look like in the coming year. Although still relevant, keyword optimization produces more simplistic search results. When you optimize for user intent, you take search results to new levels. User intent refers to why someone searches for something in a search engine. For a branded search, Google can deliver a knowledge panel.


Marketing in a New World (Part 1 of 5)


If these statistics aren’t convincing enough, it’s also important to keep in mind that Google gives priority to mobile-friendly sites by ranking them higher in search results, positively impacting your SEO. Optimize for Voice Search. SEO vs. SEM: Choose Wisely.

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation


Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era. Search marketers will, according to Brinker, “inherit the earth, or at least martech. ”.

How to Calculate Your SEO Share of Voice

SmartBug Media

SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. Here is a framework for how you can identify your share of voice in organic search results and what you can do with this analysis upon completion.

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