Martech

OCTOBER 28, 2021

Recently, I was on a client call during an RFP when we heard the news about the Cheetah Digital acquisition. Here’s what I experienced a couple of weeks ago: I ran a small newsletter list through the free list validation tool FreshAddress offers. Considering the acquisition of Cheetah Digital by CM Group, I see the same approach.

Acquisitions 132

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 132

Marketing Insider Group

JULY 1, 2020

There, the stories were further validated to prove the case on hard costs vs soft costs (and risks versus growth). This led to an intro with P&G’s Director, who worked with the 3PL director regularly. Once they understood the personal impacts they asked our client to meet with the corporate VP decision-maker.

Ideal Customer Profiles 303

Ideal Customer Profiles Work Management Planning Paid Search Agency 303

ViewPoint

AUGUST 9, 2016

They’ve indicated they have a short buying cycle and they’re eager to talk, but what these buyers may be doing is validating a decision already made. Often hot leads are really prospective buyers that have already been sold by another vendor. Longer-term opportunities increase marketing ROI.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Strategic-IC

FEBRUARY 16, 2021

You can also then jump into your third-party platform and validate that those accounts are active in other related areas as well, and not just with your brand. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. Alex: Absolutely. So you’ve really got to consider this.

Account Based Marketing 71

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 71

Vision Edge Marketing

MARCH 7, 2012

But of course, you will want to validate this truly is their process. Requesting an RFP. Conducting an internal review of all RFPs. Holding meetings with the top 1 to 2 suppliers selected from the RFP process. . Requesting an RFP. Conducting an internal review of all RFPs. Downloading a white paper.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Lead Scoring Lead Ranking 100

Rev

MAY 21, 2018

SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. Get in too late, and you are often responding to an RFP your competitor helped craft, an RFP that highlights your weaknesses relative to areas of advantage for your competitor. Obviously, there is intent.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Strategic-IC

JULY 3, 2020

And so what we often call this is we call it the context for ABM and there are really, well, we drill down to kind of four main reasons that ABM is valid for. You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. Which types of ABM programmes each is valid for.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 118

Marketing Interactions

MARCH 22, 2022

Need: This one is still valid. It’s worth considering, as the former could mean you’re fulfilling an RFP requirement rather than first choice. Do you think the team will do that if they’re not treated like VIPs by the vendors they consider? Vendor-focused. For instance: What outcomes are most important to them?

Work Management 62

Work Management Marketing Management Ideal Customer Profiles Sales Qualified Leads 62

Heinz Marketing

FEBRUARY 13, 2023

I think what’s particularly interesting is, when you talk to those decision makers, they say “when I consume good thought leadership, I’m more likely to include the producer in an RFP. And again, I think that’s a pretty natural thought, but it was interesting to see it validated. That influences them as well.

Top of Funnel 103

Top of Funnel B2B Thought Leadership Thought Leadership RFP 103

Industrial Marketing Today

AUGUST 27, 2012

Here are three quotes from well-known sources to validate my claim in case you have doubts about my statement. Manufacturers and industrial companies often use solutions or consultative selling to add value for their customers and transform themselves from suppliers into trusted partners. The industrial buy cycle has not changed.

RFP 60

RFP Peer-to-peer High Quality Lead Lead Scoring 60

Hubspot

AUGUST 21, 2023

In a solicited business proposal, the other organization asks for a request for proposal (RFP). If they've sent you an RFP, make sure you read it carefully, so you know exactly what they want. Their endorsement can validate your ideas and show that respected figures in the industry support your proposal.

Template 69

Template CMS Development Examples Marketing Proposals 69

Pam Didner

NOVEMBER 5, 2020

Therefore, after conversations and meetings, it’s important to share content to validate, reinforce, or remind customers of your key points. That means that in a very short period of time, they will have forgotten the vast majority of what you were trying to convey.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Strategic-IC

JULY 3, 2020

And so what we often call this is we call it the context for ABM and there are really, well, we drill down to kind of four main reasons that ABM is valid for. You know, that kind of typical big deal that you've heard about, that RFP, that tender, et cetera. Which types of ABM programmes each is valid for.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Biznology

MAY 30, 2012

The underlying assumption there is that people buy from companies that they trust—a valid point, to be sure. All we can do is wait for them to contact us and, we hope, ask us to participate in an RFP process, or, more likely, give them more info and more answers to their questions.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

Hubspot

JULY 20, 2016

While you may not have a history with the new brand leader, you can increase your chances of retention (and preempt an RFP or agency change) by consciously and proactively addressing the six reasons for change early on in the relationship. Step 3: Validate the current relationship of trust, confidence, and respect.

Advertising Agencies 28

Advertising Agencies CMO Paid Search Agency Ad Agencies 28

ANNUITAS

FEBRUARY 9, 2012

In fact, research by Sirius Decisions found that 70% of purchases are already at the RFP stage by the time vendors know about the opportunity. Talk to salespeople and customers as much as you can to validate your assumptions. Remember to put yourself in their shoes.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

QuanticMind

AUGUST 17, 2023

Here are a few considerations for those looking into in-housing, whether they’re at the RFP stage or just the “I was thinking about…” first step: 1. Ask “why” this is important to your organization. Is your organization looking to cut costs? Hit a business objective?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

SpotMe Blog

JUNE 30, 2023

To find the event technology that meets your needs and fits seamlessly into your technology stack, download our event RFP template. #4 People are heavily influenced by what others do, so this taps into the herd mentality and validates interest in your event. #15 For virtual events, share the number of registrants or attendees.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

thePoint

MAY 25, 2018

This means that one of the primary functions of marketing today, is to reach those buyers as they search out information and get them engaged in a relationship with your sales team to impact their search and requirements before it just turns into an RFP. You don’t want sales just answering RFPs blindly to people they don’t know!

B2B Marketing 40

B2B Marketing Sales Qualified Leads Personalization Planning 40

Strategic-IC

NOVEMBER 27, 2019

You can also then jump into your third-party platform and validate that those accounts are active in other related areas as well, and not just with your brand. Jo: We recently had this question from our New Logo team who were actually answering an RFP, so already in that process. Alex: Absolutely. So you’ve really got to consider this.

Account Based Marketing 15

Account Based Marketing ABM Ideal Customer Profiles Demand Generation Agencies 15

SpotMe Blog

MAY 31, 2023

To find the in-person event app that ticks all your boxes, download our comprehensive event RFP template to send to potential vendors and easily compare your options. Check if the venue offers discounted or validated parking for your event. Avoid manual data collection by getting it automatically fed into your CRM.

Planning 52

Planning Personalization Work Management Best Practices 52

Hubspot

FEBRUARY 8, 2023

You can also create a source of truth that ensures accuracy and validity. Take responding to RFPs (Request for Proposals) as an example. Loopio’s “2021 RFP Response Trends” survey found that businesses send out an average of 150 RFP responses a year and these responses generate 35% of their revenue. Response automation.

Marketing AI 82

Marketing AI RFP Work Management Marketing Management 82

WebMarketCentral

NOVEMBER 15, 2007

Prepare an RFP (good advice in any agency selection process). Any valid SEO effort should show improvement in your search engine position, but not necessarily top half of page one on every desired term. So, case made, how do you select an SEO partner? Be patient (SEO work is fast, but search engines are slow).

SEO 20

SEO RFP Advertising Agencies Adwords 20

Martech

JULY 22, 2021

Draft a real RFP. Enterprises get anxious about crafting requests for proposals (RFPs), and with good reason: Developing an RFP can be a nerve-wracking endeavor. Such spreadsheet-based approaches offer the chimera of scientific validity, but in practice, they almost never represent the real judgments of the team.

Enterprise Management 115

Enterprise Management Marketing Automation Services Work Management Marketing Management 115

Hinge Marketing

APRIL 6, 2017

Informed by research and validated by years of experience and analytics , this is a process that works. Skip the RFP. RFPs actually make it harder to find a good fit. Most RFPs get them wrong, are over specific, or overly general. And third, many great firms simply won’t respond to RFPs. Who Is This For?

Work Management 90

Work Management Marketing Automation Services Marketing Websites Marketing Management 90

Buzz Marketing for Technology

JUNE 27, 2008

The data we collected are based on field interviews, on observation sessions, and on validation sessions using prototypes. The data we collected are based on field interviews, on observation sessions, and on validation sessions using prototypes. A prototype, in the form of a low-fidelity storyboard, was created for validation work.

Work Management 100

Work Management Studies Enterprise Management Marketing Management 100

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. CyberSample stakeholder segments and their priorities.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Buzz Marketing for Technology

JUNE 27, 2008

Managing the RFP Process. Telwares helps firms validate, manage and optimize their telecom spend. It comments on the changes taking place and what they mean for decision-making around and management of IT. Hot Conversations. Who Moved My Goalposts? Posted by Chris Potts in Best Practices | 2 comments. Wait.Wait.Hurry Up! Enter today!

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Bluetext

JUNE 11, 2021

Government agency stakeholders regularly call your company to ask your opinion on upcoming agency initiatives, product and service specifications, RFPs, and contract awards. Occasionally, you are invited to co-craft the RFP in ways that position your company to win. CyberSample stakeholder segments and their priorities.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

6sense

NOVEMBER 9, 2021

And that is still a very valid and important step to understanding how well you are matching your products to the market and customer’s needs. Now, per your question, you can take the next steps to validate if the problem is right or wrong with the problem/category fit test. Play Bigger calls this Problem/Category fit.

CMO 48

CMO Enterprise Management Work Management Marketing Management 48

Zoominfo

OCTOBER 20, 2021

Bryerton says, “there’s a good chance that a business email address that worked six months ago is no longer valid now.” When we reach out to high-growth companies, or companies with specific positions posted, we’ve found a distinct increase in win-rate … without changing a thing about our sales cycle.”

Enterprise Management 100

Enterprise Management Zoominfo Marketing & Strategy Business 100

Directive Agency

JULY 26, 2016

Valid current testimonials – Look for agencies who have testimonials where you can call past clients and ask for a reference. If they have nothing to hide and have done good work for other companies/brands, they should not have an issue providing you with references for you to validate. Always ask the agency for references.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76