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Tactical video for technology sales and marketing


They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. If not, they can be hard to watch.

Tactics 150
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The secrets to closing a multi-million dollar deal


His background in entertainment sales for hotels made for a less-than-smooth transition into data and software, which is what led our CEO, Henry Schuck, to celebrate Lyon’s first closed-won deal by blasting “I Can’t Wait to Be King” from the Lion King — in French — throughout the sales floor. Read on to find out how he did just that.

RFP 246

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Stop! Or go directly to email jail


Because the sentences are tough, and the appeal process can be arbitrary. My agency always prods our ESP migration clients to get it done during the process. Complicating it are two common organizational problems: People don’t monitor it regularly, nor do email marketers understand and own the process.

RFP 116
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The Sales Ops End of Year Checklist


Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. The end of year can often be a stressful, exciting, and chaotic time of year for a sales organization. Here are a few things sales operations can do to help the team hit their number this year and next: Be Available. on New Year’s Eve.”.

RFP 197
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What Is A Sales Funnel and How Does It Help With Sales?


By 2018, only 56% of B2B companies managed to hit the five-year mark. The way they build their sales process, systematize their data and train their teams determines is based on their understanding of their prospects and the moments they and their future buyers find their touchpoints. Why do you need a sales funnel?

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Account-Based Customer Marketing – How to Stop the Sales Drop with Stronger Existing Customer Growth

Marketing Insider Group

Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash. But, sales and marketing’s focus should have always been balanced between new and existing customer as sales cycles in existing accounts are at least 50% shorter than new accounts.

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4 Ways RFP Software Gives Your Marketing Team an Edge

Martech Advisor

RFPs are time-consuming, repetitive and inefficient. RFP software improves your proposal speed, streamlines collaboration, leverages automation and protects from risk, so you can waste less time and win more business, explains, Beau Wysong, CMO, RFP360. Throughout my years working in marketing, I’ve dreaded responding to RFPs.

RFP 52