Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. To captivate and engage the audience, focus on storytelling. Preparation is key.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Biznology

MAY 13, 2019

The concept of “brand authenticity” can be elusive, however, especially with social media accepting many different opinions. Honesty is even more important than customer experience with a brand, as fewer social media users (45%) complained about a bad product experience. They call this “neuro-coupling.”

Storytelling 123

Storytelling Brand Identity Branding Ethics 123

Bluetext

MARCH 19, 2024

As the seasons change, it’s the perfect time to breathe new life into your social media strategy. In this comprehensive guide, we’ll explore 15 dynamic ways to revitalize your social media presence across these diverse platforms. Contact us.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Sprout Social

MAY 14, 2020

Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach. What is social media engagement? Execute strategy ideas.

Social Media 141

Social Media Media Click Rate Ideal Customer Profiles 141

Sprout Social

SEPTEMBER 20, 2021

If you’re considering social media outsourcing, we get it. After all, the expertise and time required to run social campaigns involves more than most companies can handle in-house. This is especially true for smaller marketing teams struggling with social growth. The biggest benefits of outsourcing social media.

Social Media 112

Social Media Paid Search Agency Advertising Agencies Media 112

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

JULY 9, 2020

The concept can apply to all industries, and the field of social media is no different. Contrary to popular belief and assumption, social media is more than just posting content. Let me clear the air on this before we dive into the various roles that make up a #teamlance dynamic for a social media team.

Social Media 110

Social Media Media Cost per Acquisition Paid Social Agency 110

KoMarketing Associates

OCTOBER 19, 2017

Weibo is one of the leading social media platforms in China – and it continues to grow its audience and user base. How can B2B marketers create an effective Weibo profile and engage with the right audience? Fundamental Elements of a Weibo Profile. Tags of the Weibo profile. Weibo Profile: @思杰Citrix.

Profiling 120

Profiling Examples Enterprise Management B2B 120

Thinkers360

JUNE 2, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Score: 32.21 Score: 32.21

B2B Thought Leadership 112

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 112

Adobe Experience Cloud Blog

JUNE 18, 2018

Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. Ultimately, the blood, sweat, and tears you put into your social media campaigns should translate to leads and sales. Start there.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Through social media, we lose the human interaction and the ability to experience non-verbal communication. June 30 – Social Media Day #SMDay.

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 107

Social Media Media Paid Search Agency Case Study 107

Valasys

AUGUST 14, 2020

In an era of the Internet of Things (IoT), social media marketing (SMM) is the greatest boon to marketers. Thus, undeniably, a winning social media content strategy holds the power to convert more followers into leads. alt- Popularity of several social media platforms in the USA). Introduction.

Social Media 84

Social Media Effectiveness Media Cost Per Click 84

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. AI will tell us what to create, but our best storytellers are our existing employees from across the business.

Marketing AI 357

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 357

KoMarketing Associates

APRIL 7, 2015

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts.

Social Media 120

Social Media Organization Tips Media 120

Buffer

OCTOBER 1, 2020

Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. This series was born on Instagram stories, which means you can watch the original interview in our Highlights found on our @buffer Instagram profile. Who are you?

Social Media 98

Social Media Social Marketing Marketing & Strategy Marketing Strategy 98

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one. Social Media Promotions and Offers.

Sales Qualified Leads 310

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 310

nDash

MARCH 9, 2022

This week, we have a business and health & fitness writer with a background in personal training; a former Microsoft developer with a passion for blockchain; a creative storyteller; and a small business, pet care, and gaming copywriter. You can find me through my nDash profile, or on Twitter as @hm_jeffery. Christopher Morin.

Social Media 52

Social Media Copywriting Media Ideal Customer Profiles 52

Marketing Insider Group

JULY 6, 2020

The same should be true of your social media pages. You can ask for follows and shares in emails, on other social media networks, and on your website. Speaking of your website, you should have clear social media icons linking to your business profiles. Raising your brand profile. Storytelling.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Sponsored Instagram videos get 3x as many comments as sponsored photos Source: Instagram And, social media videos in general get 48% more views. Image Source: In Video 18.

Statistics 306

Statistics Video Marketing High Quality Lead Stats 306

Buffer

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? Tell us more about you!

Social Media 91

Social Media Paid Search Agency Ideal Customer Profiles Media 91

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 167

Social Media Media Paid Search Agency Terms and Conditions 167

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 69

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 69

Martech Advisor

NOVEMBER 5, 2019

Social media and mobile, combined with a staggering amount of data, have made it easier than ever to reach audiences. Learn More: Storytelling, and Rebranding. Break through with digital storytelling and personalized marketing automation. The Power of Storytelling. The challenge? Reach has become a commodity.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

Hubspot

OCTOBER 10, 2019

While you've likely felt email marketing and social media marketing are at opposing ends of the marketing spectrum, they can undoubtedly work together to benefit your next marketing campaign. Social Media Marketing. Social Media Marketing. billion people around the globe use social media.

Social Media 78

Social Media Email Marketing Social Marketing Media 78

Strategic-IC

MARCH 20, 2019

If you want to ensure your brand cuts through the noise to engage, delight and build trust with your audience; storytelling is crucial to your B2B content strategy. Why Storytelling For B2B Content Strategies? With such an overcrowded marketplace, storytelling is an increasingly fundamental part of modern marketing strategies.

Storytelling 75

Storytelling Brand Identity Branding Marketing & Strategy 75

Vidyard

JULY 25, 2018

Between shooting selfie videos for LinkedIn, crafting Instagram stories, and replying to Tweets, it’s easy to get overwhelmed building a social media presence. Let’s consider two very different examples: social media management platform, Hootsuite , and America’s sweetheart, Tom Hanks.

Social Media 94

Social Media Ad Building Brand Identity Branding 94

Zoominfo

SEPTEMBER 26, 2018

But in today’s hyper-connected world of social media and review sites, word-of-mouth travels fast. Candidate personas are profiles of potential candidates that include a set of preferred characteristics like work history, skills, goals, employment preferences and much more. Use storytelling. Leverage social media.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Salesforce Marketing Cloud

AUGUST 29, 2023

Show what you stand for : It’s not enough to just create some social media posts or email campaigns about corporate goals like sustainability or equality. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. The good news?

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Sprout Social

JANUARY 2, 2019

Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. ” We also saw a whole slew of social ad types and fresh business features roll out for brands.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Martech

FEBRUARY 12, 2024

Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term. Test which messages, products and services resonate most with your ideal customer profiles. Pinpoint your most valuable and easily captured customers.

Marketing Attribution 104

Marketing Attribution Ideal Customer Profiles Marketing & Strategy Marketing Strategy 104

Contently

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. In the past, you’ve put significant budget toward social media ad campaigns that target users who have expressed interest in products like Japanese cuisine or gourmet seasonings.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Hubspot

JUNE 6, 2019

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

Social Media 78

Social Media Budget Programs Tools Media 78

Integrated B2B

MARCH 26, 2020

A well-designed social media (SoMe) strategy is an indispensable part of your content marketing efforts. B2B social media marketing is all about engaging customers through relevant, value-adding content. Why a social media strategy? Good social media marketing goes beyond broadcasting news and views.

Social Media 52

Social Media Social Marketing B2B Marketing Top of Funnel 52