Privacy, Privacy Protection and Tagging

3 privacy-centric solutions for marketing compliance

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. states roll out new privacy legislation. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations.

Work Management

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. UGA, GA4, and Privacy But first, a quick note about privacy. All of the alternatives below have stronger privacy protections built in.

Marketing Analytics Tools

Marketing Analytics Tools Analytics Google Work Management

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

MAY 11, 2019

This is a world where privacy has been taken very seriously. And, ironically, social media is still filled with bullying and misinformation – it turns out those have nothing to do with privacy and everything to do with human nature.” Looks like you’ve come from a place where anything goes, privacy-wise. Emily frowned briefly.

Privacy

Privacy Paid Search Agency Privacy Protection Tagging

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Where to begin with privacy: Friday’s daily brief

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

Privacy

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Web analytics is badly broken

Martech

JANUARY 8, 2024

The reason for this is one word: privacy. For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. It’s not all doom and gloom.

Analytics

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MPP in Email Marketing: Myths, Facts and Your Response

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

Privacy Protection

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

NOVEMBER 16, 2021

As privacy measures become increasingly restrictive, leaning on owned channels like email will be critical. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). Email Analytics allows you to tag emails to view at an aggregate level. How can email inform your marketing strategy?

Analytics

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How to image swap dynamic content on Apple Mail with Litmus Personalize

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. So initially, we tried putting the tag from the rule as the background image, but found that the MPP still cached that image—at least for a period of time before the CSS was called again.

Personalization

Personalization Privacy Protection Class Tagging

How advertisers can adapt to iOS 15 with LiveIntent

Liveintent

SEPTEMBER 28, 2021

Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers. Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing.

Facebook isn’t fazed: Thursday’s Daily Brief

Martech

OCTOBER 28, 2021

Most marketers are well aware of the increase in privacy regulations over their data collection activities. These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. She added, “Personalize experiences and do it in a way that’s privacy-centric, protecting the choices of the consumer.”.

Facebook

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A year of Apple’s Mail Privacy Protection

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

Privacy Protection

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A different kind of Facebook privacy issue

Biznology

OCTOBER 5, 2010

I've been in Europe the last ten days (coming home today) and it's easy to see how European cultures differ from that of America, especially when it comes to privacy. Facebook has had many missteps on privacy in the last few years and suddenly informing everyone that their status updates will be made public might not go over big.

Privacy

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a tag or update their contact status.

Privacy Protection

Privacy Protection Opt-out Click Rate Opt-in

Post Performance Report: Brands transforming social customer care

Sprout Social

FEBRUARY 26, 2024

Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. GEICO excels at responding promptly and calmly on their support account, @GEICO_Service —quickly bringing the exchange from mentions to DMs, which ensures privacy protection for their policyholders.

Enterprise Management

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The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Confirm merge tags work as intended and have fallbacks. Revenue per subscriber (RPS). Churn rate. Subscriber acquisition cost. Email production time.

Deliverability

Deliverability CAN-SPAM Privacy Protection Churn Rate

The Ultimate Guide to Preview Text

Litmus

JULY 28, 2021

Most email clients will pull preview text from the first lines of copy in your email, but there are a few that will pull it from an image ALT text, or in rare cases, from code such as <a> tags. But if yours doesn’t, you can add it at the top of your code right after the <body> tag like this: . <body>

Click Rate

Click Rate Privacy Protection Paid Search Agency Open Rate

Retargeting and addressability in the new privacy-first programmatic landscape

Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Lookalike Audiences.

Privacy

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?

Privacy

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An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

MARCH 7, 2023

But, before you follow suit and kiss GA4 goodbye, let me tell you it isn’t all bad, at least as far as user privacy is concerned. GA4 is taking privacy to the next level, supporting Google’s ‘Privacy by Design’ initiative. Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features.

Privacy

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How to Craft an Effective Email Marketing Strategy

Litmus

DECEMBER 15, 2023

Customer segmentation and personalization plan ‘Customer segments’ are specific groups of your email list, and splitting up and tagging these groups helps you organize which email campaigns to send to whom. Feel free to copy our free email campaign planning template !

Email Marketing

Email Marketing Marketing & Strategy Marketing Strategy Planning

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Martech

MAY 18, 2022

Designed to maximize data collection often at the expense of data privacy, Google Analytics and its mother company, Google LLC, have been on the radar of European privacy activists for some time now. There are great free and paid solutions that allow organizations to balance valuable data collection with privacy and compliance.

Marketing Analytics Tools

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

MARCH 21, 2023

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. Ensure you’re offered privacy by default. Only capture what you need and will use.

Comparison

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9 Expert Tips to Improve Email Marketing Performance

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Nicholas says many people don’t realize that open rates can be inflated by bots. That means thinking through segments by geography or past purchase behavior.

Email Marketing

Email Marketing Deliverability Tips Work Management

9 Best Web Hosting Providers

Single Grain

SEPTEMBER 17, 2020

And even with the high price tag, there are some downsides. However, some products, like domains, privacy protection and redemption fees are non-refundable, so if you want to evaluate Hostinger for a while before you fully commit, make sure you completely understand what’s refundable and what isn’t.

Best Practices

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How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

Litmus

DECEMBER 20, 2023

From there, you need to create the countdown timer TAG in the Campaigns tab by either choosing an existing campaign or creating a new campaign. Once you have the campaign that you want the timer to live in open, you create the TAG by clicking the orange clock icon in the Contextual category. Then you give your mailing a name.

Rules

Rules Template Display Tagging

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. Even Apple’s privacy updates signal that users care about their privacy and don’t want to be manipulated into buying products. Laws around privacy—existing and upcoming—will continue to evolve. So what does that mean for you?

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. Give Privacy a Thought. Even Apple’s privacy updates signal that users care about their privacy and don’t want to be manipulated into buying products. Laws around privacy—existing and upcoming—will continue to evolve. So what does that mean for you?

Marketing Attribution

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking

The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

FEBRUARY 15, 2024

In this blog post, we’ll take a look at these under-appreciated search platforms that typically offer more privacy, more customization and, let’s face it, a break from the monopolistic grip of mainstream search engines. Why Privacy Matters In an age of increasing surveillance and data breaches, the importance of privacy cannot be overstated.

Search Marketing

Search Marketing Tips Privacy Paid Search Agency

B2B Marketing Zone

3 privacy-centric solutions for marketing compliance

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webinars

Trending Sources

The Privacy Multiverse: A Fantasy in Three Acts

Webinars

Where to begin with privacy: Friday’s daily brief

Web analytics is badly broken

MPP in Email Marketing: Myths, Facts and Your Response

How to Use Email Analytics to Inform Your Marketing Strategy

How to image swap dynamic content on Apple Mail with Litmus Personalize

How advertisers can adapt to iOS 15 with LiveIntent

Facebook isn’t fazed: Thursday’s Daily Brief

A year of Apple’s Mail Privacy Protection

A different kind of Facebook privacy issue

Time to Scrub Your Email List: Preparing for iOS 15

Post Performance Report: Brands transforming social customer care

The Ultimate Email Checklist: 29 Things to Check Before You Send

The Ultimate Guide to Preview Text

Retargeting and addressability in the new privacy-first programmatic landscape

Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

How to Craft an Effective Email Marketing Strategy

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

9 Expert Tips to Improve Email Marketing Performance

9 Best Web Hosting Providers

How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

The Rise of Alternative Search Engines (+ Tips for Marketers)

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