Liveintent

SEPTEMBER 28, 2021

Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers. Email senders are universally grappling with changes to open rate, once a key metric for understanding customer engagement with your email marketing.

Advertisements 71

Advertisements Advertising Privacy Protection Cost Per Thousand 71

Litmus

SEPTEMBER 20, 2022

For example: Click-through rate (CTR). If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. Confirm merge tags work as intended and have fallbacks. Registrations. Customer re-engagement. Unsubscribe rate.

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection). Lookalike Audiences.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

Litmus

DECEMBER 20, 2023

click-through rate (CTR) , higher than our average for regular emails like Litmus Weekly 38.5% From there, you need to create the countdown timer TAG in the Campaigns tab by either choosing an existing campaign or creating a new campaign. Surprisingly, a good chunk DID come back and check out the email. Take a peek at our stats: 3.1%

Rules 87

Rules Template Display Tagging 87

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Give Privacy a Thought. Even Apple’s privacy updates signal that users care about their privacy and don’t want to be manipulated into buying products.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

Mail Privacy Protection (MPP) has made sure of that. When it comes to email marketing, 3 core areas of improvement emerge—delivery, open rates, and CTR. Give Privacy a Thought. Even Apple’s privacy updates signal that users care about their privacy and don’t want to be manipulated into buying products.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52