SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. Although this does affect marketers who utilize email marketing, the situation isn’t as bad as a lot of the doom-and-gloom conversations would lead you to believe.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.

Email Marketing 109

Email Marketing Privacy Protection Open Rate Trigger Marketing 109

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

Martech

JANUARY 8, 2024

It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard.

Analytics 128

Analytics Privacy Privacy Policies Privacy Protection 128

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. The Ultimate Email Marketing Trends in 2023. You just have to be consistent with your current email marketing strategy.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Vision6

AUGUST 23, 2021

Email marketing automation saves you precious time, money, and resources – which explains why the estimated spending for marketing automation tools is expected to reach $25.1 For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

MAY 24, 2024

All-image emails give you no opportunity to market to customers with images blocked. There’s no reason to rely solely on batch-and-blast marketing anymore. In a recent talk with marketers, I acknowledged that sometimes you do have to send the same message to all subscribers. But emails are not magazine ads.

RFP 127

RFP Deliverability Blast Campaigns Budget Programs 127

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. In addition, marketers will lose the ability to track device and location data from these pixels as well.” Get MarTech’s Email Marketing Periodic Table.

Open Rate 111

Open Rate Marketing Automation Services Peer-to-peer Click Rate 111

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. What does data thresholding mean for marketers?

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Litmus

DECEMBER 7, 2022

We learned so many new insights and interesting perspectives on pressing email marketing topics from Litmus Live 2022 (and we hope you did, too!) In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond.

Email Marketing 92

Email Marketing Trends Planning Paid Search Agency 92

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 122

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 122

Litmus

JULY 8, 2021

Not recognizing the limitations of your ability to accurately measure a particular metric, especially complex ones like email marketing ROI. Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Email marketing return on investment (ROI).

Webinar Metrics 115

Webinar Metrics Deliverability CAN-SPAM Co-Registration 115

Convert

APRIL 26, 2022

human resources, IT, sales/customer support, marketing)? Austria recently prohibited the use of Google Analytics because their data is stored in the United States, where privacy protection is more limited. You should be able to find out where the data is held in the organization’s privacy policy.

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Litmus

JUNE 28, 2021

When to do an email marketing check-up. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. If volume has changed wildly, you may need to reconsider the triggering or segmentation. What Marketers Need to Know about the California Consumer Privacy Act. you need to do some digging.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. in the future. So what exactly is GDPR?

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

The Customer

APRIL 14, 2020

July 6, 2021 It’s easy to forget that the convenience of using free apps, shopping online, and being able to communicate with people across the world at any time comes with the loss of data privacy and putting our personal information in the hands of companies that will make a profit on it. The reality is, third-party cookies were a farce.

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

JULY 6, 2021

Traditional marketing is poised to be the next Blockbuster, so it’s time to double-knot your running shoes and sprint. Marketing is at the epicenter of an acceleration of trends more far reaching than we’ve ever seen—advancing 10+ years in just a few months. This is a great thing for email marketing.

Marketing AI 90

Marketing AI Privacy Protection Privacy SMS 90

Martech

JANUARY 18, 2022

I even suggested dusting off your 2020 marketing plan and updating it. Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. Read next: How email marketing is changing and what marketers should do about it.

Planning 140

Planning Advertising Agencies Paid Search Agency Terms and Conditions 140

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Email marketing campaigns that use responsive design look great and maintain usability across devices.

Design 117

Design SEM Class Mobile Marketing 117

Martech

OCTOBER 31, 2022

The relationship between IT and marketing, especially marketing data, is one example affected by constant change. A look at IT and marketing data’s relationship. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T Here’s how. Technology is developing exponentially.

Work Management 107

Work Management CMS Development Paid Search Agency Lead Ranking 107

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Martech

MAY 31, 2022

I don’t open every email it sends me every day because I’m not in the market every day. Marketers run into trouble when they treat lapsed or lapsing customers like email subscribers who don’t appear to open or act on emails. A substantial number of people could ignore that email if they aren’t in the market just then.

Buying Cycle 104

Buying Cycle Privacy Protection Click Rate Act-On 104

Martech

AUGUST 15, 2022

I suggested you take some time off to plan your marketing strategy for the coming year. I also included a five-point plan for auditing your email marketing program before starting the strategic planning process. Get the daily newsletter digital marketers rely on. Yes, I gave you more work. What doesn’t measure revenue?

Budget Programs 97

Budget Programs Privacy Protection Paid Search Agency Planning 97

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. So why are we here, then?

Open Rate 118

Open Rate Tips CAN-SPAM Click Rate 118

Litmus

JULY 7, 2021

When do marketing teams start holiday email planning? Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. Email marketers have to think on their feet , and you never know when there could be an update that throws a curveball in your strategy.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What are the four types of data?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Hinge Marketing

MARCH 12, 2020

Without much difficulty, visitors should be able to get a sense of how your firm can help them solve the specific challenges they are grappling with (even if your firm offers hundreds of services across many markets). The best performing firms use their digital marketing assets to promote their offline activities.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convert

MARCH 7, 2023

Google Analytics data is sent to the nearest server center, but may be kept in a country with inadequate privacy protections for EU citizens. When a user visits a page, Google detects the approximate location and adds that location or market to the page. As a technological corporation with U.S.

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Show Visitor Interaction with CTAs For marketers, getting that click on the CTA button is everything. Data Privacy You want to maintain respect for privacy, especially when studying user behavior across your marketing touchpoints.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52