Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection.

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Litmus

JUNE 28, 2021

When to do an email marketing check-up. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. you need to do some digging.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Salesforce Marketing Cloud

APRIL 15, 2024

When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Email marketing campaigns that use responsive design look great and maintain usability across devices.

Design 116

Design SEM Class Mobile Marketing 116

Litmus

JULY 7, 2021

When do marketing teams start holiday email planning? Jodie Coher , marketing strategist at JAC Media , recommends kicking off your holiday email planning after the 4th of July. Email marketers have to think on their feet , and you never know when there could be an update that throws a curveball in your strategy.

Planning 107

Planning Deliverability Privacy Protection Email Campaigns 107

Litmus

FEBRUARY 27, 2024

In the before times, marketers could access data about their customers’ travels around the Internet, picking up important information about their browsing habits and other purchases. You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected.

Sales Management 87

Sales Management Opt-out Privacy Opt-in 87

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Knowing these insights is powerful—they fuel future growth for your email marketing program. Knowing these insights is powerful—they fuel future growth for your email marketing program. Here’s what we found.

Webinar Metrics 136

Webinar Metrics Click Rate Deliverability Open Rate 136

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What are the four types of data?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Litmus

JUNE 17, 2021

Even for someone like me who’s been doing email marketing for over a decade and now does content for a living. And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. So why are we here, then?

Open Rate 117

Open Rate Tips CAN-SPAM Click Rate 117