• WEBBIQUITY  |  TUESDAY, MAY 9, 2017
    [Price, Salesforce.com] The Eight Best Online Tools for Sales Professionals
    Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Pricing: $12/$25/$55 per user per month. Pricing: $49 per user per month; enterprise pricing starting at $15,000 per year. Integrates with Salesforce.com.
  • WEBBIQUITY  |  TUESDAY, MAY 2, 2017
    [Price, Salesforce.com] The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools
    Pricing: $499/$1,499/$2,999 per month, with enterprise pricing by quote. Pricing: contact vendor for quote. Pricing: four levels from $49 to $499 per month. Pricing: free. Pricing: $25/$95/$195 per user per month. Pricing: contact vendor for quote. Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics. Pricing: contact vendor for quote.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Price, Salesforce.com] The 10 Best Customer Service and Customer Engagement Platforms
    Pricing: free or $20/$40 per user per month. Pricing: five levels from $5 to $199 per agent per month. Pricing: free or $15 per agent per month. Owned by Salesforce.com. Pricing: $20/$60/$100 per agent per month. Pricing: free or four levels from $19 to $89 per agent per month. Pricing: $25/$49/$99 per month. Pricing: $49/$98/$110 per month. Pricing: contact vendor for quote. Pricing: contact vendor for quote.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Price, Salesforce.com] The 17 Best Social Media Management Tools
    Pricing: $10/$35/$100 per user per month; enterprise pricing by quote. Pricing: free or four levels from $10 to $400 per month. Now part of Salesforce.com Marketing Cloud. Pricing: contact vendor for pricing. Pricing: four levels from $59 to $1,500 per month. Pricing: contact vendor for pricing. Pricing: free, $14 or $36 per month. Pricing: $49 per month. Pricing: four levels from $20 to $118 per month.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Price, Salesforce.com] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    Pricing: four levels from $14 to $299 per month; enterprise pricing by quote. Pricing: four levels from $10 to $100 per month; enterprise pricing by quote. Pricing: free or $19/$39/$349 per month. Pricing: free. Pricing: free or four levels from $15 to $200 per month. Integrates with popular services like PayPal and Salesforce.com. Pricing: free or $19/$39/$99 per month. Pricing: free. Pricing: free, $29 or $59 per month.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Price, Salesforce.com] The 14 Best Personal Productivity Tools
    Pricing: free, $9 per month, or $72 per year. Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. Pricing: free, $5 per month, or $10 per month per user. Pricing: free or three levels from $10 to $59 per user per month. Pricing: free. Pricing: $15 (single user) or $90 (multi-user) one-time fee. Pricing: free, $3 per month, or $27 per year. Pricing: $3 per month or $24 per year. Pricing: free.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Price, Salesforce.com] The 29 Best Social Media Monitoring Tools
    Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: contact vendor for quote. Pricing: $54, $174, or $990 per Instagram account per year. Pricing: contact vendor for quote. The fact they support such a broad range of social media platforms, together with their high starting price point, means that it’s really suitable for the larger brands.” Pricing: contact vendor for quote.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 10, 2017
    [Price, Salesforce.com] Lead Genius Adds a Dash of Artificial Intelligence to Account Based Marketing
    Response data can also be posted to Salesforce.com or Marketos, with additional integrations planned for the near future. Pricing is tailored to each client. You may have noticed that I’m writing a little less about artificial intelligence than I had been. It may be that Skynet has imprisoned the real David Raab to block him from issuing dire warnings about its imminent threat to humanity and replaced him with a less alarmist simulation.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Price, Salesforce.com] 11 Free Sales Tools to Pump Up Your Pipeline
    If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. As a salesperson, you only get so many minutes in the day. We all do, really.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [Price, Salesforce.com] How To Create A Revenue Generating B2B Marketing Strategy
    New pricing strategies and new products often means the type of company and the people you sell to can change. One of my favorite stories is from the early days of Salesforce.com. Marc Benioff, founder and CEO, rented all the airport taxis during a competitor’s event and had his sales team pitch Salesforce.com during the taxi rides. Strategy. It’s the justification for marketing spend. It’s the reasoning behind the day to day activities of your marketing team.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Price, Salesforce.com] The 14 Best Marketing Automation Tools
    Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Pricing: contact vendor. Pricing: $200 to $2,400 per month, plus option add-ons; the $800 per month “Pro” option is most popular with midmarket companies. Pricing: free. Pricing: $1,000 to $3,000 per month. Pricing: $600 to $2,000 per month. Pricing: $89 per month plus $22 per user.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Price, Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). Pricing of YesPath is based on the number of accounts in the system and starts at $3,000 per month for 500 accounts.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Price, Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Pricing will be based on the number of unique "account owners" (as shown in the CRM system) and users. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Price, Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. Pricing for ONE starts at $30,000 per year and is based on the volume of interactions and personalization recommendations, with unit costs varying by channel. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Price, Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. Hive9 modules are priced separately.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Price, Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Pricing for Mariana is based on the number of campaign responses. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Price, Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    Keywords alone have major limits – “price is too high” “price is a bargain” or “what’s your price” would all trigger the same reply if the system simply looks for the word “price”. ThinkingChat adds a bit more flexibility by letting users use a keyword to direct the dialog to different collections of keywords and answers, for example to give prices for different products if a product name is mentioned first.It
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Price, Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. The framework also doesn’t including pricing or vendor background, which are also not functional capabilities. Azalead pricing is published on its Web site. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Price, Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Certainly price is an advantage: Claritix starts at $1,000 per month for up to 10,000 contacts in the database, with the cost per contact decreasing for higher volumes. Most of the work in any marketing analytics project is integrating data from multiple systems.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Price, Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Pricing for InsightBASE is based on the number of domains monitored, starting at $2,500 per month for 2,500 domains with discounts for higher volumes. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Price, Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., Pricing runs from $35,000 to $80,000 per year based on system modules and number of users. Marketing without revenue attribution is like playing golf without keeping score: it might be fun but you can’t tell whether you’re doing a good job.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Price, Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    You heard that right: an all-you-can eat, fixed-price buffet for predictive models. Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Pricing for Model Factory starts at $5,000 per month for modest hardware (4 vCPU/8Gb RAM machine with 500 Gb fast storage).
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Price, Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Pricing of Openprise is based on data volume processed, not number of records.
  • MODERN MARKETING  |  MONDAY, JULY 20, 2015
    [Price, Salesforce.com] How to Match Great Content to Your Sales Funnel
    This is the point where sales decks, presentations, proposals, and pricing come into play. She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Price, Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. Pricing for the Enterprise Edition isn’t published but the vendor says that, once volume discounts are included, it is usually less than the $30 per month per user charged for the Business Edition.
  • FATHOM  |  THURSDAY, MAY 28, 2015
    [Price, Salesforce.com] 4 Types of Metrics Every Sales & Marketing Team Should Use
    Examples of conversion actions taken are: downloading whitepapers, requesting demos, pricing requests, or completing web forms. Visit Fathom’s sister site SalesQuants for more Salesforce.com and sales acceleration resources. Analytics / Big Data Sales & Marketing Alignment Sales Operations Analytics marketing revenue salesforce Salesforce.com
  • MODERN MARKETING  |  FRIDAY, APRIL 10, 2015
    [Price, Salesforce.com] How to Achieve Clean Data in B2B Marketing
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Save money by removing bad or old leads to stay below pricing thresholds. Editor's Note: Today's post comes courtesy of Amanda Nelson, Director of Marketing at RingLead , where she leads the content marketing strategy and execution.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Price, Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
    A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - I know the system generates messages with random combinations of offers, incentives, and prices and then refines its choices over time based on which perform best in which situations.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Price, Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - pricing. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Price, Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Pricing for Everstring is based on the types of models and volume. Pricing for real-time message selection isn’t yet set. Remember how much simpler life was back in 2010?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Price, Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. The company’s other differentiator is a seriously aggressive pricing model. The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Price, Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    Pricing starts at $99 per month for one user and 2,500 contacts and reaches $199 per month for three users and 10,000 contacts. With a $500 per month starting price, it is targeted at small to mid-size businesses but not at the most tiny. Pricing is based on the number of contacts in the database, with unlimited users, emails, and page views. Pricing is modest: a blog post costs $50 with five day turnaround.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Price, Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The most impressive feature is an outsourced content creation service, which lets marketers build an online creative brief for a particular item and then send it to a network of writers who agree to produce it for a fixed price in a few days. But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Price, Salesforce.com] Radius Provides High Quality Data on Small Businesses
    In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. Pricing starts at $15,000 per year for small enterprises.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Price, Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Pricing is based on the number of form abandons, starting at $200 per month for 100 abandoners and falling on a per-abandoner basis as volumes increase.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Price, Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. McDermot and I didn''t discuss pricing but you can be sure it was in the five or six figures. Pricing is based on the number of customer profiles and channels managed and includes all the existing connectors.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Price, Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. The whole process takes just a few hours from making the Salesforce.com connection to seeing scored records, with most of the time spent downloading CRM data and scanning the Web for other information.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Price, Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. BlueConic’s pricing is already data-centric: fees are based on numbers of profile and channels, not interactions or messages. Prices start around $1,000 per month although most clients pay more. This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Price, Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. Pricing for 6Sense starts around $150,000 to $220,000 and is based on factors including the number of models created. I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Price, Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    The Bizo purchase, priced at $175 million , makes perfect sense. Among other things, the Oracle product will set a benchmark for pricing of similar services by other vendors. I didn''t see a price announcement, but if Oracle prices aggressively and executes well, it will be much harder for smaller vendors to compete. The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Price, Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. The next release of its Salesforce.com integration is expected to add top positive and negative factors on individual records.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Price, Salesforce.com] 5 Common Content Syndication Mistakes
    Sure, you can, in essence, “buy” leads that meet your demographic criteria for a fixed price – but the price you pay, the quality of those leads, and the pace at which they arrive, all vary widely. If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Price, Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. It also justifies a much higher price than the platform alone, especially if the monopoly position is unavailable.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Price, Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    million in cash, a premium of 48% over their stock market price. x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com. Salesforce.com synch is bi-directional and works with lead and contact records.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Price, Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. The only surprise in this deal is the price, rumored to be about $270 million or 3x revenue. In general, the market seems to reward growth over profitability, so these results may depress their price somewhat.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Price, Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. All of this doesn''t come cheap: Teradata aims at clients with at least $500 million revenue and sets is prices accordingly. But it would be wrong to see these as expanding the industry to a new set of users. Consumer marketers have had their own, highly sophisticated marketing automation systems for years.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Price, Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. To encourage this approach, its pricing is based on the number of unique individuals that marketers manage in its system, rather than impressions or ad budget.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Price, Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Pricing is based on the number of contacts and messages sent; it starts at $500 per month for corporate users with up to 10,000 contacts. Non-agency pricing starts at $200 per month for up to 500 contacts and reaches $800 per month for unlimited contacts.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Price, Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    The new entrants are clustered towards the small business end of the market, where they see an opportunity for simpler systems at lower prices than existing market leaders. nurture campaigns), and share leads with a CRM system like Salesforce.com. System pricing starts at $99 per month for up to 1,000 contacts; a system with 15,000 contacts costs $499 per month. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Price, Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. Pricing is based on activity volume and starts at $80 per month for the mid-level edition. I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Price, Salesforce.com] 10 Insider Tips for Your Dreamforce 2013 Experience
    At 50% off the regular price of admission, the NightLife party is well worth the cost of a cab ride to Golden Gate Park. Salesforce.com Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space.
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Price, Salesforce.com] Defining Lead Status Classifications
    Listed below are the standard industry definitions we use to classify our leads in salesforce.com. Sales Qualified Lead (SQL) – This is the default status of leads added through data.com, by clicking ”new” in the leads tab, uploads from vertical research or a visitor to the website that completes an action oriented form (Contact Us, Pricing, or Assessment Request).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Price, Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Pricing is based on the number of modules used plus number of users, and averages around $50,000 to $60,000 per year for 20 to 50 users.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Price, Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Price, Salesforce.com] What Is CRM? [FAQs]
    Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. As you can see, the issue of price is actually less important than these other issues. Of course price always matters, but it shouldn''t be the biggest factor driving your decision. We talk a lot about using your blog to answer questions your customers have.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Price, Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    There’s nothing especially new about marketing service providers offering this type of service, but RightWave does it at a price point – starting as low as $60,000 per year – that is comparable to what a good-sized company would pay for most marketing automation systems alone. Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Price, Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. Pricing is defined in tiers ranging from $3,000 to $30,000 per year, based on the number of profiles, amount of content monitoring, email volume, press release formats, and other variables. If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Price, Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. Pricing is also competitive with other small business systems if not especially cheap: company marketers pay based on page views and emails sent; starting at $350 per month for 10,000 views and 25,000 emails, Agency pricing is based on the number of Web sites and email volume.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 27, 2013
    [Price, Salesforce.com] Adobe Buys B2C Marketing Automation Leader Neolane: One Gap Filled, But Where's CRM?
    Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ).
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 14, 2013
    [Price, Salesforce.com] Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales
    Connectors are currently available for Marketo and Salesforce.com , with an Eloqua connector due soon. Pricing for InterestBase is based on the number of names in the client’s prospect pool, based on automated analysis of their actual customers. Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. But harvesting that data has been frustratingly difficult.
  • NUSPARK  |  SATURDAY, APRIL 27, 2013
    [Price, Salesforce.com] How to Set Up a Promoted Tweet Campaign Targeting Keywords
    Keep in mind, pricing is based on “pay-per-engagement” meaning a click, or a retweet, or the action of gaining a follower will charge your account. . Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Price, Salesforce.com] Lattice Engines Automates All Steps in Prospect Discovery
    Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. Pricing for Lattice Engines starts at $75,000 per year and grows based on the number of data sources and sales users. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 3, 2013
    [Price, Salesforce.com] ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database
    The name is frightfully generic, but the key points are: cloud-based system, making it easy to deploy comprehensive customer view including data from marketing automation, CRM, transaction systems, and ReachForce’s own sources continuously updated and cleansed connectors available for Salesforce.com, Eloqua, and Marketo In other words, the ReachForce solution supplements rather than replaces your marketing automation or CRM database.
  • HUBSPOT  |  TUESDAY, APRIL 2, 2013
    [Price, Salesforce.com] A Simple Explanation of the Math Behind 7 Common Marketing Metrics
    You may also look into increasing the price of your product, or decrease expenses associated with an average customer. Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 26, 2013
    [Price, Salesforce.com] Marketing Automation Systems are on the Rise
    Now, marketing automation systems can search for web sites in your industry at your price. Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automationGuest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Price, Salesforce.com] RedPoint Offers Broad, Deep B2C Marketing Automation
    That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. These fill a demand for powerful but moderately-priced options by both marketing services providers and mid-sized companies. Pricing for RedPoint is based on a combination of deployment services, software licenses, and hosting fees.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 13, 2012
    [Price, Salesforce.com] SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement
    SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. Pricing starts around $125,000 for an enterprise deployment. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 4, 2012
    [Price, Salesforce.com] MindMatrix Adds Sales Support to Marketing Automation
    These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. The company is actively targeting small companies, with a starting price of $499 per month for the marketing features and another $25 per sales person per month.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Price, Salesforce.com] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing. Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Price, Salesforce.com] Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
    It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? I blindly called into a hot lead without looking at the Sales Insight tab (someone whom was actively visiting the website, downloading key white papers, visiting the pricing page, etc.). All the information I needed was already within Salesforce.com.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 18, 2012
    [Price, Salesforce.com] Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation
    Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed. The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. They are priced accordingly: a single-channel Interaction Advisor installation starts around $150,000 and could run much higher.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 10, 2012
    [Price, Salesforce.com] SetLogik Offers B2B Marketers a Real Marketing Database
    I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories. SetLogik is a Software-as-a-Service application, available directly from the company or through the Salesforce.com AppExchange.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 2, 2012
    [Price, Salesforce.com] KXEN Packages Automated Predictive Models within Salesforce Apps
    As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers. Similarly, the app relies only on data stored within Salesforce.com’s own database, so KXEN doesn’t have to keep a copy.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 11, 2012
    [Price, Salesforce.com] Dreamforce ’12: Tap into Marketo’s Social Marketing Experts
    Join Jon Miller, VP of Marketing Content and Strategy at Marketo and Chris Roeckl, VP Worldwide Field Marketing at Fluke Networks for a frank, soup-to-nuts discussion on everything about marketing automation, from the questions you should ask your sales rep when getting ready to buy a marketing automation solution, to the most utilized marketing automation features, and even information about pricing. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.
  • PAUL GILLIN  |  MONDAY, AUGUST 6, 2012
    [Price, Salesforce.com] An Intelligent Approach to Influence Measurement
    Integration with Salesforce.com is built into the first product and most of the leading platforms will be added over time, according to Mike Lewis, VP of marketing at Awareness. Pricing hasn’t been announced yet, but there’s a webinar set for Tuesday, Aug. Anyone who follows my blog knows that I’m not a big fan of Klout , or any service that oversimplifies the complex process of assessing online influence by boiling it down to a single number.
  • SNAPAPP  |  TUESDAY, JULY 31, 2012
    [Price, Salesforce.com] Google Acquires Wildfire: What the Acquisition Means for Online Engagement
    Salesforce.com acquired the social enterprise company, Buddy Media. The increase in sophistication that often comes in tools like Wildfire after an acquisition can also come with diminished customer service for smaller clients and an overall increase in price. It's a good time to be in the online engagement industry. Earlier this spring, Oracle ?acquired?Vitrue acquired?Vitrue Vitrue - a relationship management company - and soon after,?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 27, 2012
    [Price, Salesforce.com] Dell To Resell Pardot Marketing Automation
    Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. This is the same as Pardot’s direct-sold prices. Dell announced today that it has added Pardot marketing automation to its list of Dell Cloud Business Software applications.
  • MODERN MARKETING  |  MONDAY, JUNE 25, 2012
    [Price, Salesforce.com] Microsoft’s $1.2 Billion Ticket to “Social Business”
    Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Most importantly, Microsoft’s purchase of Yammer – with a hefty price tag – further validates the concept of the social enterprise. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammer
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Price, Salesforce.com] 42 B2B Marketing Acronyms and Abbreviations
    May refer to paid search or other CPC priced media programs. The most common pricing model for online banner advertising. Used for pricing email, telemarketing or postal list rentals or purchases. Used both as a pricing model for lead generation media buys and as a performance measurement to compare the cost of leads from various sources. Salesforce.com. Some days B2B marketing discussions seem more like a reading of alphabet soup.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Price, Salesforce.com] The Sales Game Has Changed: Here's How to Adapt
    In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. We were embarrassed into controlling our discretionary spending, conducting more due diligence, and being more price-conscious. CRM tools like Salesforce.com and Landslide make it easier to memorialize, track, and stay on top of opportunities in the sales pipeline.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Price, Salesforce.com] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. Pricing is based on number of impressions and starts as low as $499 per month to put Kwanzoo units on Web pages. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered.
  • HUBSPOT  |  MONDAY, MARCH 5, 2012
    [Price, Salesforce.com] 6 Tactics for Turning Trade Show Interactions Into On-Site Sales
    In addition to your booth area, you should reserve a room that is near the trade show floor/event to answer any remaining questions, talk about prices, and ultimately close deals. For example, at Salesforce.com's Dreamforce conference last year, HubSpot knew that we only had a few seconds to get people's attention. Bring with you content such as case studies, testimonials, product content, pricing information, etc.
  • HUBSPOT  |  FRIDAY, FEBRUARY 24, 2012
    [Price, Salesforce.com] The Inbound Way to Do Trade Show Marketing
    It may cost extra to have something “different,” but the price is worth it if it attracts passersby. For example, this is what HubSpot did at Salesforce.com's Dreamforce trade show: 5. Planning for a trade show doesn’t start a month in advance. It doesn’t start two months in advance, either. In fact, it can take anywhere from six months to a year of planning to do it right. Trade show marketing is a very strategic process.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 21, 2012
    [Price, Salesforce.com] Quantivo Offers High-Volume Customer Analytics at a Modest Price
    Support for multiple hierarchies and queries across hierarchies also minimize the price of making a bad decision during initial schema design, since even unplanned queries will execute reasonably efficiently. Quantivo pricing starts at $2,000 per month and is based on data volume and complexity. These are exciting times in the world of analytical systems. The Web has created new demands to handle unprecedented data volumes and semi-structured data.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 9, 2012
    [Price, Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
    This means vendors are increasingly competing on other dimensions including their own marketing and sales skills, cost structures, supporting services, pricing, and financial resources. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. Clean interface, easy to use, all the standard marketing automation features.
  • YOUR SALES MANAGEMENT GURU  |  SUNDAY, JANUARY 15, 2012
    [Price, Salesforce.com] CRM: 15 Years Later, now a friend
    As a Sales Leadership consultant, I think the article below hit on many valid points; the Cloud and CRM usability are key elements in the acceptance of CRM, as is the price/cost issue, especially for the SMB market. When Salesforce.com came onto the scene in 1999, they changed the TCO equation and implementation process for SFA. SFA/CRM 15 Years Later: Now It’s Every Rep’s Best Friend.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 4, 2012
    [Price, Salesforce.com] CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash
    The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions. I suspect the actual LeadFormix revenue was considerably lower than $7 million, but, even so, the price may give pause to investors in other marketing automation firms who are hoping for a great payout.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 19, 2011
    [Price, Salesforce.com] Influitive Helps Marketers Build an Army of Advocates
    managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Pricing is free up to 20 active advocates, and then starts at $500 per month, growing at roughly $20 per advocate per month. Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Price, Salesforce.com] RightNow, Oracle and The Customer
    Most of the buzz has focused either deal size (more than 9x revenue) or competitive implications (particularly what the acquisition means for Salesforce.com’s Service Cloud). Oracle paid a 20% premium (based on the company’s most recent closing price) – a signal that RightNow was “bought” and not sold, which begs the question, “What is special about the RightNow brand?”. Demand Generation Evernote Oracle RightNow salesforce.com
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 18, 2011
    [Price, Salesforce.com] B2B and B2C Marketing Automation: Understanding the Differences
    By very sharp contrast, B2B marketers rely primarily on their CRM system (that is, Salesforce.com or a competitor) as the primary data source, and complement that with information captured directly by the marketing automation systems’ own landing pages and Web tracking tags. This is frustrating for consumer marketers, who see the huge variety, slick features, and attractive pricing of the B2B systems.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 11, 2011
    [Price, Salesforce.com] Marketo Spark Targets Small Business Marketing Automation
    So the news here is price. In other words, this is a price cut. HubSpot and Act-On have similar pricing to Spark, while Pardot runs a bit higher. Whether Marketo actually makes any money at this price is questionable. If Marketo simply wanted to lower its entry price, why bother to create a new brand? One reason is to try to avoid cannibalizing sales of its other, higher-priced editions.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, OCTOBER 10, 2011
    [Price, Salesforce.com] Beanstalk Data Adds Service to the Marketing Automation Recipe
    Speaking of CRM, Beanstalk has existing connectors for Salesforce.com , NetSuite and Leads360. Pricing is starts at $1,500 per month for a complete marketing automation system, although clients who want just email and lead scoring can start for as little as $600 per month. Exploring a new marketing automation system is like biting into a bonbon: part of the fun is you never know what you’ll find inside. Thinking in those terms, Beanstalk Data is a tasty morsel.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Price, Salesforce.com] Pardot Stays Focused on Small and Mid-Size Clients
    Less positively, the modest enhancements may also reflect Pardot’s constrained resources – the company has no outside funding and sells at relatively low prices of $1,000 to $3,000 per month. Pardot also has connectors for SugarCRM , NetSuite , and Microsoft CRM as well as Salesforce.com – not unique, but a broader range than most. Ease of use, pricing, and support weigh at least as heavily, and Pardot scores well on all three counts.
  • WEBBIQUITY  |  MONDAY, AUGUST 29, 2011
    [Price, Salesforce.com] Review: Six Small Business CMS and Web Marketing Systems
    “Free&# CMS options such as WordPress, Joomla and Drupal have an obvious appeal (price) to small businesses, but none are cost-free. Pricing: $150-$600 per year ($12-$50 per month). Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com. What’s the best web content management system (CMS) for your small business?
  • VIEWPOINT  |  MONDAY, JULY 11, 2011
    [Price, Salesforce.com] Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
    Because PointClear provides outsourced prospect development services —lead generation, lead qualification and lead nurturing—to clients in the technology and SaaS sectors, I was particularly interested in Lauren’s findings on sales and marketing expenses as a percentage of revenue for three publicly-held cloud application companies: Salesforce.com, SuccessFactors and NetSuite. Extensive pricing pressure from competing services/products at lower prices.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 9, 2011
    [Price, Salesforce.com] Swyft Offers Low-Cost Interaction Management Software as a Service
    Another is cost: you’re looking at the price of a 50 foot yacht (about a quarter million dollars if you haven’t bought one lately), plus a sister ship or two for implementation. Pricing for agent-based applications (call centers, field sales, etc.) Web site applications are priced on number of customers but come to roughly the same total. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 26, 2011
    [Price, Salesforce.com] Oracle Real-Time Decisions Empowers Business Users
    Pricing depends on the type of deployment but is typically in the hundreds of thousands of dollars. I’ll grant that SaaS makes it easier to add new components on top of a standard platform such as Salesforce.com ’s Force.com. One of the few dependable rules in the software industry is that Suites Win. When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 26, 2011
    [Price, Salesforce.com] MakesBridge Offers Powerful Features to Small Business Marketers
    Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. For this, the company has integrated with Cloud2You , a Salesforce.com App Exchange partner that loads selected records directly into templates to produce personalized mailing pieces.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 5, 2011
    [Price, Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
    The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. Pricing is based on the client’s activity level and starts at $500 per month for up to 100,000 transactions.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Price, Salesforce.com] 9 Criteria for Selecting a Social Media Monitoring Tool
    With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? “Free&# is always a popular price point, but in the world of social media tools (as in many other areas of life), you get what you pay for. Salesforce.com ), marketing automation tools and web analytics packages.
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