KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Nearly a year later Google’s latest algorithm update might have taken aim at press release distribution sites like PRNewsWire.com, PRWeb.com, and BusinessWire.com.

Link Building 120

Link Building PR SEO Ad Building 120

Walker Sands

JUNE 21, 2022

This “rapid response” media list would enable the team to quickly jump on any relevant cybersecurity stories for Sophos. A media strategy that included multiple pitch angles targeting a number of verticals such as AI, investor, automotive, tech and business press.

PR 52

PR Peer-to-peer Acquisitions Press 52

BDB

MARCH 1, 2024

By focusing on securing high value editorial coverage from well-respected third parties and topically relevant, high authority domains (think newspapers, magazines, industry resources, and other authoritative sources), users looking for information on topics linked to your offering are more likely to come across your brand and solutions.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

By focusing on securing high value editorial coverage from well-respected third parties and topically relevant, high authority domains (think newspapers, magazines, industry resources, and other authoritative sources), users looking for information on topics linked to your offering are more likely to come across your brand and solutions.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Oktopost

SEPTEMBER 24, 2019

In other words, corporate reputation management isn’t just damage control or public relations. Maintaining a strong corporate reputation isn’t just about building up enough cumulative goodwill to shake off bad publicity or an underwhelming quarterly financial report. It has to be considered more holistically.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ad Building 84

ClearVoice

JANUARY 26, 2024

Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service? Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Craftmanship

MARCH 16, 2012

For example, having your CEO quoted in a story that also includes quotes from competitors will do little to distinguish your company’s brand, or to make the phones ring; Publicity (also called “earned media”) is a beast that must be fed consistently. Big companies use PR because they can afford to. Plan media solicitations last.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

Marketing Craftmanship

JANUARY 16, 2013

Press releases and related media exposure is a good example of marketing activity that is often overrated in terms of effort vs. tangible outcome. Webinars and public forums entail lead qualification and follow-up with prospects. LinkedIn, Twitter and Facebook must be updated regularly to stay relevant. THE PAYOFF.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

markempa

AUGUST 17, 2007

How do you build your library of relevant lead nurturing content? Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Adobe Experience Cloud Blog

MARCH 4, 2014

To answer some of the most pressing questions, we’re turning this blog post over to Duncan Smith (CEO, iCompli) and Autum Tyr-Salvia (Email Strategy and Compliance Analyst, Marketo) for their input. Even if you don’t have permission to market to them, you can still contact them to assess the validity of the data.

Privacy Policies 48

Privacy Policies Opt-out Privacy Opt-in 48

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. And interestingly, those who do have good, relevant content lock it up behind registration pages. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

flux.la

FEBRUARY 1, 2020

Lower search visibility would mean the domain doesn’t appear on many relevant search queries. Having a higher rank means that Google and other search engines have found your website to be relevant. Google search results are ranked according to these three factors: Keyword Relevancy Number of Backlinks RankBrain.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

markempa

JUNE 13, 2007

First, they may indicate the status quo in an organization is changing and secondly, they can contribute to the development of timely and relevant sales and marketing messaging. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Share details about upcoming, events, articles, and press coverage. Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Sprout Social

FEBRUARY 7, 2022

To create a mutually beneficial media relations strategy, aim to make reporters’ lives easier. Scrap anything that’s too self-serving and focus on crafting interesting, culturally relevant pitches. Why social media needs to play a role in your media relations strategy. 3 media relations examples with a social media spin.

Media 101

Media Marketing & Strategy Press Paid Search Agency 101

SmartBug Media

JUNE 4, 2020

Public relations gives it wings. Public relations also relies on content-rich strategies, including media pitches, press releases, case studies, blog entries, and bylined articles. Don’t Shy Away from the Press (Release). Intelligent Inbound® creates the content. To ensure success, just do your homework.

PR 90

PR Inbound Marketing Planning Public Relations 90

Webbiquity

APRIL 17, 2013

and reward pages with a more “natural” profile (relevant and high-quality links, fresh content, social signals, natural and well written content). Public Relations. Are you maintaining momentum in press coverage? Blogging well is hard work; it requires originality, persistence and discipline.

Public Relations 100

Public Relations Allocation Advertising Benchmark Trade Show 100

Huptech Web

OCTOBER 13, 2023

Every like, comment and share acts as a virtual nod of approval, validating not just the content but the creator. At its core, content marketing revolves around creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined target audience. Are you one of them?

Paid Content 52

Paid Content Distribution Advertising Agencies Content 52

Webbiquity

JANUARY 6, 2015

In few professions has the emergence of social media been such a double-edged sword as public relations. On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications.

PR 100

PR Tips Best Practices Press 100

Ambal's Amusings

OCTOBER 8, 2009

Here’s why… The marketing goals for a case study fall into three main categories: to bring credibility, to educate and to validate. Sales teams bring feedback to improve a case study’s relevance for a market’s specific needs. Part of a press kit — terrific material for reporters and editors.

Case Studies 100

Case Studies Case Study Activities Studies 100

Outbrain

DECEMBER 12, 2018

By crafting media-worthy stories from your data, you’re giving the press exactly what it wants: new, compelling information that no one has seen before. Here are real-world examples of how company data is being used for press attention and brand awareness. Becoming a Reliable Source for the Press.

PR 28

PR Marketing & Strategy Ad Building Paid Search Agency 28

Bluetext

SEPTEMBER 11, 2023

The consequences of creating noise are not exclusive to press releases and announcements. 5 Signs Your Brand is a Noisemaker Your media engagement is transactional Press releases, at their most basic, are designed to communicate something of value from the organization to relevant target audiences. connects to one another.

PR 46

PR Branding Brand Identity Lead Ranking 46

SnapApp

DECEMBER 14, 2016

We'll see brands using that customer-focused content to deliver more personalized and relevant content experiences to build brand awareness, engagement and purchase consideration. Personalization works because "relevancy is the secret sauce". Back to top. You can see how we value this stuff if you look at what people pay for.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

JULY 17, 2018

Your customers seek validation of your solutions from someone other than you. Anewstip : This great service helps you find journalists, influencers and outlets relevant to your business. PRWeb : An affordable press distribution service to measure the success of your PR campaign. (No, No, press releases are not dead !).

PR 182

PR Paid Content B2B Thought Leadership B2B Marketing 182

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. Valid question and I responded with, “You don't need to use Twitter. We have a huge customer base but I think it's crucial that a small business like ours finds ways to stay relevant and continue to reach out to new customers.

Twitter 147

Twitter CRM Business Paid Search Agency 147