Martech

MAY 17, 2024

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

Press 109

Press Startups PR Public Relations 109

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing? Public relations marketing is a tool used to facilitate those tasks.

PR 80

PR Public Relations Brand Identity Branding 80

Directive Agency

MAY 29, 2023

4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business. This way, you can optimize your content to align with the search intent of your audience.

Tactics 52

Tactics SEO Ideal Customer Profiles Lead Ranking 52

nDash

NOVEMBER 11, 2021

Some PR professionals have no problem developing relationships or closing sales when they’re in one-on-one conversations. This guide discusses what PR is, what you should know about it, and its importance. How to Define PR. PR is an acronym for “public relations.” ” What You Should Know About PR.

PR 52

PR Paid Content Public Relations Advertising Agencies 52

Webbiquity

MARCH 31, 2022

B2B marketers are expected to wear many hats. They need to manage their marketing budgets prudently and make sure every dollar is spent wisely. For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Guest post by Sumeet Anand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

BDB

MARCH 1, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

ClearVoice

AUGUST 18, 2020

I have been on the receiving end of thousands of PR pitches in my career, and I’ve also sent a few. There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. That, in itself, is a crucial, often overlooked part of PR. 5000 list was published.

PR 105

PR Practices Press Best Practices 105

Onalytica B2B

JULY 8, 2015

Add to this the increase in content marketing and you have to the noisy, digital world we live in today. At Onalytica we have been looking closely at the transformation of PR as we know it. Influencer relations is a truly essential part of modern PR (we also offer a B2B influencer relations platform for PR practitioners).

PR 100

PR PageRank Brand Identity Branding 100

Marketing Craftmanship

NOVEMBER 30, 2014

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology.

PR 100

PR Enterprise Management Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 25, 2015

From a marketing perspective, you’ve got to feel at least a little sorry for SeaWorld for the utter devastation of its sterling brand. Then, the movie Blackfish ruined our collective joy from watching Shamu shows, and SeaWorld has been in PR damage control mode ever since. Image via BigStockPhoto.com. What are they going to find?

Tactics 165

Tactics SEO Lead Scoring Lead Ranking 165

Webbiquity

MARCH 7, 2023

But best practices, strategies, and tactics change over time, especially in a dynamic field like digital marketing. It’s gotten a ton of media coverage and search interest. For lead generation, an eBook may be one tactic. And when you find a consultant or agency that is reliable, they are worth hanging onto.

Consulting 348

Consulting Marketing AI Paid Search Agency Ad Building 348

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

PR 106

PR Content Marketing Personalization Marketing Analytics Tools 106

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

Valasys

DECEMBER 21, 2022

So naturally, the search engine optimization process is becoming more complex and requires more and more new solutions. You decided to find out how much does a website cost and entered the following search query in Google. So, the higher a website is in the list, the more authoritative it is considered by the search engine.

Link Building 40

Link Building Tactics Ad Building Brand Identity 40

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 151

PR Google Press Public Relations 151

Marketing Insider Group

MAY 13, 2024

Ever felt like the digital marketing world is spinning just a tad too fast? What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. You’re not alone.

Link Building 211

Link Building PR Lead Scoring Lead Ranking 211

Marketing Insider Group

AUGUST 2, 2021

Metrics and data analysis are all the rage in the marketing world. The way that you present your brand to the public can determine the success of your marketing. Don’t just glance over slogans and marketing headlines. Take the time to sit down with your marketing team and mull things over. This can be helpful at times.

Brand Identity 338

Brand Identity Branding Multi-Channel Ethics 338

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). The crawl error report tells site owners what pages the search engine has found that are broken.

Link Building 120

Link Building Tactics Ad Building B2B 120

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 161

PR Social Media Paid Content Media 161

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few.

PR 54

PR Ad Building Media Tips 54

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Martech

FEBRUARY 28, 2024

Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. But what about interruption marketing?

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Martech

NOVEMBER 29, 2021

Some services use white hat link-building tactics that search engines love, and others build low-quality links using unnatural tactics. It’s a key trust signal for search engines and an indication that people like your content and your brand. The 7 best link-building services to help improve search rankings.

Link Building 104

Link Building Work Management Marketing Management Service 104

Directive Agency

SEPTEMBER 6, 2019

When a user searches for a specific person or company in Google, what comes up? Depending on the environment of the search engine results page ( SERP ), there are different results that may show. To increase the number of positive reviews, there are many tactics that you may apply to increase your review rankings.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few.

PR 48

PR Ad Building Media Tips 48

SmartBug Media

JUNE 24, 2022

If you’re not familiar with inbound marketing, it probably sounds too good to be true. But I have good news to share: That’s exactly what the world of inbound marketing is all about. Inbound Marketing vs. Outbound Marketing. If the user is finding you with their own search, it’s likely an inbound marketing tactic.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content drought and lower ROI in the world of B2B marketing post-COVID.

Top of Funnel 260

Top of Funnel ROI Marketing Automation Services Work Management 260

Spiralytics

MARCH 28, 2019

Since the inception of search engine optimization, link building has been one of the key ranking factors for websites so they could appear higher in search engine results pages (SERPs).

Link Building 134

Link Building Tactics Ad Building SERP 134

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. PRChannel. ** 5 Stars.

PR 100

PR Blogger Outreach Best Practices 100

Sharpspring

JANUARY 19, 2022

There followed a series of updates, manual penalties and ever-changing rules in Google’s efforts to regulate the link building market. Link building remains the most important (and the most challenging) search engine optimization tactic. If you are doing a PR campaign, do it for publicity, not for links. It is also free.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

The Point

OCTOBER 8, 2009

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Recently I was made privy to a social media plan authored by a client’s PR agency. But good grief.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Biznology

APRIL 9, 2012

What’s the future of digital media marketing and social public relations? What trends are we, as seasoned digital media marketers, seeing in the marketplace? What advice can we give the next generation of digital media marketing or PR pros for landing a job in digital marketing or communications? Content marketing.

PR 80

PR Tips Public Relations Work Management 80