Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Social networks. News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

B2B Marketing Savvy

AUGUST 11, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email Scoop. If you like the read, please subscribe to my RSS feed. Once a news release is “dropped on the wire”, the bots and RSS, Google and the search engine look-alikes all combine to scale the message widely.

RSS 40

RSS PR Advertising Agencies Media 40

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. Google Alerts = A PR Clipping Service (set up keyword parameters and Google will ping you with once a day summaries). Posted in Agency Side, Client Side, Marcom for B2B, PR in a 2.0

Social Media 40

Social Media Digg PR Media 40

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Tags: Personal Branding Social Networking Blogging Buzz Marketing. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

B2B Marketing Savvy

AUGUST 18, 2009

If you like the read, please subscribe to my RSS feed. Business Week: “Twitter Dominates CMO Social Network Plans&# . . If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed. Posted in Article Digests, PR in a 2.0

Twitter 40

Twitter Facebook RSS PR 40

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. He called it “The Gobbledygook Manifesto.”

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. I certainly do not support the Draconian position that somehow social networks threaten email’s existence as a marketing channel. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? (For

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

B2B Marketing Savvy

OCTOBER 29, 2009

As well, AR/PR/IR tweets will usually be in the hands of company media professionals rather than the day-to-day marketing leads. When social media participation policy is an extension of PR/AR/IR practices, a consequence is that the thinking around review/approval is tied to historic and old-media cycle time.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Convince & Convert

FEBRUARY 19, 2010

For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free. Im Jay Baer.

Social Media 116

Social Media Media Paid Search Agency PR 116

B2B Marketing Savvy

JULY 21, 2009

Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: SavvyB2B@gmail.com. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Twitter 40

Twitter Advertising Agencies Paid Search Agency Intent 40

B2B Marketing Savvy

SEPTEMBER 22, 2009

In traditional AR/PR schools this would be a “spokesperson&#. For social media, the idea of “trusted contributor&# is more useful as that implies breadth not just blessing. Example: Corporate PR/HR/Philanthropic Tweets Example – the company organizes a Volunteer Day with very positive results.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

B2B Marketing Savvy

AUGUST 6, 2009

Read time: 2 minutes) Pete Seeger got it right: “…The times, they sure are a changing…” The crushing rise of Social Networks, iPhone connectivity and Facebook in particular (80+ million unique visitors in June alone!) What’s different as social networks go digital is the scale and speed.

Advertising Agencies 40

Advertising Agencies Brand Identity Branding Peer-to-peer 40

B2B Marketing Savvy

JULY 23, 2009

June’s Wired magazine and Kevin Kelly ( kkk@kk.org ) this month takes onthe idea of “The New Socialism&# , a coming global collective: the vanguard born of Wikipedia, Flickr and Twitter. Posted in Marcom for B2B, PR in a 2.0 Tags: Marcom for B2B PR in a 2.0

Twitter 40

Twitter Television marketing PR Social Networks 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). These programs provide very little if any lasting branding benefit. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JUNE 17, 2010

link] EllisTweet Given the volume of yammering about how to measure social networking success, I must say that this post, Jay, stands out. I once calculated time spent blogging vs. number of RSS subscribers. The notable points are many; among the key takeaways are these: 1. Numbers can both have value and be deceptive.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

B2B Marketing Savvy

AUGUST 13, 2009

Other Popular Posts: Digital DeTox Tools PR Relationships Analog Bridges Email The Scoopdog Team. If you like the read, please subscribe to my RSS feed. If you like/are interested in B2B Marketing, the Agency-Client Relationship discussion and/or other Marcom mysteries, please subscribe to my RSS feed.

Peer-to-peer 40

Peer-to-peer Advertising Agencies RSS Paid Search Agency 40

B2B Marketing Savvy

JULY 28, 2009

Twitter Deivers A PR Gem Email Scoop. Guzzel.it : Newly launched, customizable using keywords; a newsfeed RSS reader. . Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.) confused? Mobile platforms, as well.

Tools 40

Tools RSS Statistics Digg 40

Convince & Convert

JULY 27, 2010

RSS subscriptions are up. Are You Cherishing the Wrong Trophy Convince and Convert Recommends The Growing Elitism of Social Media (Danny Brown) Who Are You? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Im Jay Baer.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Tags: b2bmarketing longtailseo.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. Im Jay Baer.

Paid Search Agency 124

Paid Search Agency Social Media PR Advertising Agencies 124

B2B Marketing Savvy

SEPTEMBER 28, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) With the buzz around social networking, I’m struck by how small the conversation seems to be regarding investor community/investor relations.

RSS 40

RSS Paid Search Agency Social Networks Buzz 40

Online Marketing Institute

NOVEMBER 8, 2010

Interestingly, the two groups converge at the top level of having executives who support and are actively engaged in social media (14% of B2B and 13% of B2C). However, B2C marketers are more engaged in every other type of social media tracked by the survey. Tags: b2bmarketing socialmedia. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

AUGUST 14, 2011

This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hey Jeremiah – I am curious why you (and others) say social media is difficult to track? Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

JUNE 21, 2009

Veredict: If you are new to social networks, community building, etc. For those that already use social media sites personally and just want to take it to the next level and include their business in the social media space, the presentation is a starting point, but it only tells you some of the basics.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations. Great post!

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Need to see the increase in Twitter followers over time? Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. Be where your customers are.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

FEBRUARY 5, 2010

I'd suggest that you move the search box somewhere below the navigation– maybe above the RSS feed option on the right? Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Buzz Marketing for Technology

SEPTEMBER 30, 2008

LinkedIn remains my favorite social networking tool. requesting recommendations from those within my network, 2.) in the last 14 days&# section to see how PR and other. Subscribe to the RSS feed and get lots more! Best Social Media Calendar. networking. marketing has gone. publish my number.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Oh, that's part of our digital practice.&# Wouldn't you agree?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

OCTOBER 26, 2010

Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Be controversial (example: “ Is PR dead? Use tags for subheadings to separate content. Include Social Sharing Buttons.

RSS 28

RSS Keywords Tagging Webinar Metrics 28

Online Marketing Institute

NOVEMBER 8, 2010

Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign. Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. . Social is not an isolated activity.&#

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

JUNE 17, 2009

WiseStamp This is a slick tool that enables you to easily create a graphical HTML social media email signature for use with most common webmail services (Gmail, Yahoo mail, AOL, Hotmail etc.). WiseStamp lets you control the look of the email signature as well as adding RSS feeds and social networking links like LinkedIn and Facebook.

Tools 20

Tools Best Practices RSS Adwords 20