What the Sales Funnel Can Teach Your PR Department
Convince & Convert
FEBRUARY 5, 2016
Sales and PR have a lot in common—even if both sides are reluctant to agree. But there are still elements that can be borrowed from sales and repurposed for success within PR. How can you leverage the traditional sales funnel and tried-and-true sales techniques to lend powerful insight to your PR efforts? highlight to tweet).
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