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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? There are two main approaches financial services businesses can take to search engine marketing: search engine optimization (SEO) and Pay-Per-Click advertising (PPC).

SEM 73
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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? PPC requires a direct financial investment — you bid on placement to get your ads at the top of search results.

SEM 43
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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? PPC requires a direct financial investment — you bid on placement to get your ads at the top of search results.

SEM 40
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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Plus, their SEO, SEM and PPC performance. Ask yourself: What topics, themes and messages do they focus on?

Analysis 156
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How to Choose the Right Offer for your PPC Landing Page

The Point

an analyst report or press review to the prospect compiling a short list of potential solutions. Tags: B2B Marketing Demand Generation Landing Pages Offer Strategy SEM search marketing b2b demand generation b2b lead generation paid search PPC.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Search Engine Marketing (SEM) / Pay-Per-Click (PPC) Google Ads and Microsoft/Bing Ads represent an attractive option for brands setting up direct response marketing campaigns as they empower media buyers to reach highly specific market segments through a wide range of granular targeting features.

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AI marketing technology tools pricing guide 2020

ClickZ

By relying on automated algorithms to crunch large datasets, marketers can access continuous insights into their customers and find up-to-date answers to marketing’s two most pressing questions: How does my audience behave? Make the most out of SEM and ensure that your spend gains the highest possible ROI. And how can I appeal to them?