Sprout Social

MARCH 2, 2021

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. To learn more about creating a viral video, let’s dive in. What is a viral video?

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Viral Marketing Social Media Video Marketing Social Marketing 139

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. He’s also an adjunct professor at San Jose State University, TEDx speaker and content creator on YouTube. It’s not cool, fun or exciting.

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Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Content Standard

OCTOBER 16, 2018

I sat down with Ryan Mei, an insights manager who formerly worked on the video growth analytics team at BuzzFeed and the analytics and insights team at Red Bull Media House, to better understand which social media metrics are key when creating video for distributed platforms, particularly YouTube and Facebook. Metrics for YouTube Videos.

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Distribution Youtube Facebook Video Marketing 99

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

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Viral Marketing Word of Mouth Brand Identity Branding 62

Buffer

JANUARY 23, 2023

How These small businesses are changing up their social media strategy Whether it be posting a new type of content or to a new channel, tweaking and adjusting your social media game plan can lead to positive results for your online brand. “We have noticed a lot more traffic on YouTube because of our YouTube shorts.

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Small Business Marketing Social Media Media Marketing & Strategy 123

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message? Their launch campaign? Wondering how?

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Social Media Social Marketing Examples Planning 126

The Lead Agency

APRIL 14, 2024

In fact, 45% of marketers globally plan to increase their spending on content in 2024, 42% will keep the same budgets as 2023, and the remaining few are undecided or looking at a decrease. You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. You don’t necessarily want something that only works for others or a cookie cutter plan.”

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Social Media Media Viral Marketing Class 170

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. “We were an agency first, and then we became content creators for YouTube,” Matsushima said.

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Viral Marketing Paid Search Agency Youtube Ad Agencies 60

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

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B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

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Social Media Social Marketing Media Planning 135

Predictive Response

APRIL 30, 2019

Launching a non-profit or building an online presence with YouTube for your higher education organization is never an easy task, especially if you are familiar with social media and how to put it to proper use. Consider the audience and demographics you want to reach with your YouTube channel. Consider the Audience You Want to Reach.

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Education Youtube Paid Search Agency Organization 40

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

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Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

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Webbiquity

AUGUST 18, 2020

If you are involved in planning and producing online events—and you’re ready to venture beyond standard tools like WebEx, Zoom, and Google Meet—here are 22 alternatives that can help take your event to a whole new level. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Outgrow

NOVEMBER 30, 2022

But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. In this article, we discuss how to devise a well-planned video marketing strategy to help you get the ball rolling. Plan Content Production.

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Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. YouTube video statistics. 74% of consumers use YouTube.

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Social Media Statistics Video Marketing Social Marketing 142

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. For instance, Death Wish Coffee uses its Instagram for posting memes and engaging with their audience, while their YouTube channel is mostly focused on marketing videos and podcasts. Make Use of Viral Trends. Take Advantage of Partnerships.

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Ad Building Brand Identity Branding Business 98

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

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Social Media Stats Ideal Customer Profiles Media 119

Optinmonster

MAY 27, 2020

Like any other marketing campaign, you need a plan. Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. If your product is best shown in action, like tech gadgets or fitness equipment, partner with YouTubers to create tutorials and “how-to” videos.

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Social Media Paid Content Social Marketing Advertising Agencies 130

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently. In my mind, YouTube was a place to waste time watching movie trailers and music videos. But it’s not just for viral dance videos and tide pod challenges.

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Planning Work Management Marketing Management Marketing Automation Services 119

Navigate the Channel

JUNE 19, 2023

RELATED: 5 Tips for Planning Social Media Content in Advance At baseline, according to HootSuite, the content you create “will vary based on what you want it to achieve. Stay organized and save time by planning your social media content in advance for a seamless posting schedule. “A of always having content ready to post. (See

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Tomorrow People

OCTOBER 24, 2017

Taco Tales ’ is the American fast food company’s highly original YouTube campaign featuring a series of comical, entertaining short films that just happen to feature for example, a Taco Bell employee. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster.

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Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Building rapport with creators and the social-savvy public The more creators go viral, the more positive buzz TikTok earns. Oh, and don’t forget the billions of dollars in ad revenue. Probably not.

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Creativity Paid Search Agency Viral Marketing Lock-In 81

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The gag was even mentioned on SNL.

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Social Media Social Marketing Paid Search Agency Media 119

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. For example, this breakdown highlights how a viral video earning over 21 million views netted a total of $340.33. Probably not.

Work Management 108

Work Management Paid Search Agency Viral Marketing Lock-In 108

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Most tools offer several pricing plans for this reason and you can always scale as you go. Key features.

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Marketing Budget Budget Programs Enterprise Management Work Management 113

Oktopost

SEPTEMBER 13, 2022

Doesn’t take long to create a tweet that can go viral. High viral possibility. YouTube allows financial services to create a deeper connection with potential customers by sharing educational and informative content about their products and services. Pros: Fast-paced environment. Large user base. Built-in scheduling tools.

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Social Media Work Management Marketing Management Service 84

Scoop.it

OCTOBER 12, 2021

A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. It allows you to plan out your content as far as three to six months in advance.

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Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. RELATED: 5 Ways Video Marketing is Transforming B2B Marketing The virality and shareability of videos makes them valuable to companies who want to share their stories.

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Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

JUNE 11, 2020

Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

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Video Marketing Youtube Budget Programs Twitter 101

Buffer

FEBRUARY 8, 2022

With the rise of short-form videos, powerful creator tools, and features that drive virality inside and outside of the platform, TikTok achieved more than forty percent growth last year. With the right plan and creative execution, there are opportunities abound to build a massive audience (without the need for a massive budget).

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Planning Viral Marketing Mobile Marketing Custom Publishing 76

Content Standard

MAY 7, 2015

Instead, it tapped Jessica Harlow , a self-made style guru propelled into fame by her YouTube channel, which boasts over 587,000 subscribers. YouTube—home of cat videos, double rainbows, and maniacally laughing babies—has become a hot spot for Harlow and other personalities who have earned significant followings. Be Consistent.

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Youtube Video Marketing Planning Advertising Agencies 40

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. Need some fresh, viral ideas that’ll light up our feed. What’s the buzz? Need to mix things up a bit.

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Sales Management ROI Planning Work Management 90

Optinmonster

FEBRUARY 11, 2024

For example, one web hosting company I know provided a free basic hosting plan for life in exchange for an honest review. Implement Viral Marketing Campaigns Create shareable content or campaigns that encourage users to share with their networks. Examples include: Viral marketing campaigns. Leveraging social proof.

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Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Ask yourself, could “ Charlie Bit My Finger ” on YouTube be a viral hit today? Plan Wisely. Hang Loose. Make Your Event Stand Out.

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Campaigns Planning Tips Brand Identity 134

Buffer

JULY 5, 2022

Emily’s life plan for the week If you’re a fan of Emily Mariko , you know that her brand is all about minimalism. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

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