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The State of Social Media Engagement and 3 Proven Ways to Boost It


Social media is growing up. As the social media platforms struggle to monetize, they demand more from publishers – or they won’t let their audiences see their content. From Ascend2’s October 2015 “Social Media Marketing Trends” survey summary report.

Planning Social Media Content? Ask Yourself These 9 Questions


It's no mystery that social media is a crucial part of any marketing strategy -- regardless of industry, company size, product, or service. Back in the day, I had to make the case for some businesses to even have a social media presence in the first place.

Trending Sources

9 Questions to Ask Before Creating Another Social Media Account


The social landscape today looks a lot different than it did last year. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. 9 Questions to Ask Before Creating Another Social Media Account.

Reinvent B2B Sales With Buyer Personas

Tony Zambito

Without question, while B2B Marketing is focused on developing its new prominence in the early stages of the buying cycle via content strategy and content marketing, B2B Sales is caught flat-footed on how to adapt to changing buyer behaviors.  Image via Wikipedia.

Using Context for Social Buyer Persona Strategy

Tony Zambito

Without context in strategy planning for the new social buyer persona, we are left with a factual approach to identifying target social buyers.    We will attain indications on what social buyers are doing.  Image via Wikipedia.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Social Media Ecommerce

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A new eBook; Content Marketing Templates for Lead Generation


Producing enough relevant content targeted to specific audiences and personas. Lack of internal process and plan to implement a content marketing strategy. The eBook is filled with 38 templates and checklists to get your content marketing plan optimized properly.

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings.

Buyer Persona Basics

Marketing Action

“A buyer persona is an example of the real person who buys, or might buy, products like the ones you market,” according to Adele Revella , who also advises that you hold direct interviews with real buyers and build your personas based on what you learn in those meetings.

The Business Blog Editorial Calendar Every Marketer Needs [Free Template]


Lucky for you, this is where our new blog editorial calendar template comes in handy! This free template is designed to keep you on track as you develop awesome content that your prospects, customers, and fans will fall in love with. Keywords and Target Personas.

A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates


Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. Getting frequency right is an important achievement in marketing, whether you're talking email strategy or social updates.

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

B2B content marketing strategies in 2014 must involve careful planning and execution to cut through the clutter on their way to visibility. Relevance, Resources, Relationships: How to Create a B2B Content Marketing Strategy. The 3 Step Strategy for B2B Content Marketing.

Will Content Strategy Save Marketing?

B2B Marketing Insider

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. For many organizations, the answer lies in a content strategy… Why Do We Need Content Strategy?

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

But I also think of the amazing conference they’ve been putting on for 10 years now, inviting some of the best B2B marketers from around the world to gather for four days of learning content strategy and being inspired. In the past, you had paid and earned media.

How to Develop and Use Personas to Recruit Your Ideal Students


You start with creating personas of the people you want to attract. A persona is the fundamental building block of inbound marketing. If you want to attract your personas to your blog, you need to know who they are, and what interests them. Research Your Ideal Student Personas.

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5 Tips to Improve Your Nonprofit's Email Strategy


Follow T hese F ive T ips for a More E ffective E mail Strategy. It always starts with your personas, right? You can't send compelling, motivating emails if you don't know what inspires and motivates your personas.

How to Create a Successful Blog Strategy: A Step-by-Step Guide


It isn''t enough to simply have a blog -- businesses need to spend time creating a blogging strategy that allows for high quality content creation so you can, slowly, build a reputation for thought leadership that will pay off big time in the long term. 2) Buyer Personas. Social media.

How to Create a Content Strategy That Actually Drives Organic Traffic


But how do you create that refined content strategy? In this article, I explain the process for creating a content strategy that drives traffic in detail. Step 1: Create buyer personas. The best way to get a deep understanding of your audience is by creating buyer personas.

Personalized content for more effective content marketing


It can be a part of your website content strategy, email marketing, and social media marketing, with implementation range from DIY-simplicity to enterprise-level technological wizardry. Persona-Specific Content. A worksheet template?

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. The Strategy Shift.

Content Marketing Plan Methodology

Marketing Action

By reviewing your company’s marketing strategy you’ll be able to align with it. If there is no developed marketing strategy, set one up before attempting to create your content marketing program. Identify content by persona.

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SMB Marketing Automation: Getting Started with Content Strategy


Without a sound content strategy, you’re marketing to your prospects with no direction, and your marketing automation will be deemed useless. Either way, you need to combine your marketing automation with the following: Investment and commitment in an optimal demand generation strategy.

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14 of the Best Content Marketing Tips, Tactics and Techniques of 2013


Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). ” 17 Essential Content Templates and Checklists by Content Marketing Institute.

How to Run LinkedIn Ad Campaigns: A Beginner's Guide


3) Establish the Ad's Media and Format. For best results, create a different ad for each of your buyer personas, and tweak the copy accordingly. Once you establish your ad targeting criteria, you can save it as a template for future campaigns. introductory PPC Social Media Dail

How to Create the Right Content at the Right Time: 6 Tips to Get You Started


Check out this resource for free templates to help you build out your personas.). Another way to gather data for your personas is to extract it from social media. What role will video play in your strategy? Social Media Content Marketing Blog Daily Tactical

33 Phenomenal Content Marketing and Copywriting Guides and Tips


5 Ways to Clone Great Social Media Content by SteamFeed. ” Content Marketing in 6 Steps by Social Media Today. Research: B2B Buyers Want Content by Social Marketing Forum. Sourcing B2B Content For Marketing Strategy!

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16 of the Best Brands on Instagram Right Now


For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. dogs, but it's also a great way for the company to promote their laid-back culture while also inviting customers to interact with their brand on social.

The Anatomy of a Successful Facebook Post


Facebook is working to penalize this practice, and it’s not a good long-term strategy for driving user engagement or lead generation. You really have to know and understand your audience to make this successful (build your personas!). Social Media

22 Noteworthy Content Marketing Guides and Tips


Yet marketers still have many questions about content marketing strategy and tactics. How do you create a content marketing strategy? and while numbers matter, so does quality (content “will fail if it doesn’t align with a larger strategy”).

In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours


Which of your buyer personas are you trying to target with this content? Our Content Mapping Template can help you get that all figured out.). FYI: My colleagues have created a bunch of free ebook templates you can use for this (and she explains how to use them in this post ).

How to Create Facebook Video Ads


In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year. Social Media Advertising Daily

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4 Essential Ingredients of a Tasty Content Marketing Campaign

Modern Marketing

Then you’ll need more than style and substance; you’ll need a cohesive strategy. Buyer Personas. It may sound like a given, but you’d be surprised how often buyer personas are missing when it comes to content.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Four Steps to Reinventing the B2B Buyer Experience

Tony Zambito

Create informing buyer personas that teams can respond to.   Step 2: Informing Buyer Personas. Buyer personas have the potential to help achieve the buyer orientation so critical to reinvention.  Image by incendiarymind via Flickr.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You don’t have a plan or strategy for your online and social media presence. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online. Your site has no integration with social media platforms.

3 Ways to Create Customer-Driven Content


Therefore, marketers are asked to build customer-driven content marketing strategies. . Leverage Customer Personas. Start by outlining detailed customer personas. Here are two ways to produce effective customer personas: A) Interviews and Research. B) Visual Templates.

The 7 Building Blocks of a Solid Content Marketing Plan


The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are more effective across the board. Step 2: Develop Buyer Personas.

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6 Success Factors for Adopting Marketing Automation


Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. 2: Have a messaging strategy and good content. Understand your audience, their personas, and their needs, from their point of view.

How to Brand Your Business on a Budget: A 6-Step Guide


1) Know your personas. It’s no coincidence that 82% of companies with better value propositions also use buyer personas -- the semi-fictional “characters” that encompass the qualities of who you’re trying to reach. 3) Have a consistent social media presence.

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide


The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify. Where are they hanging out on social media? Social Media.