SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. What is a buyer persona?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas. Here are the three key benefits of creating buyer personas for a B2B product launch.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on.

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Launch Marketing

FEBRUARY 7, 2024

Assess the Industry and Current Market Conditions Conduct competitive research to identify the key players in the market. Create buyer personas to better understand how to craft the messaging for your product. These include the basic demographic, firmographic, behavioral and psychographic characteristics.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

DivvyHQ

OCTOBER 24, 2023

Sure, this might be easier said than done, but Victor Blasco of YumYum Videos is on the Divvy blog today with a behind-the-scenes look at how to do audience research to guide your video marketing strategy. Start with the basics: know your audience and give them what they want!

Research 82

Research Video Marketing Marketing & Strategy Marketing Strategy 82

SalesGrape

SEPTEMBER 14, 2023

The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes. An ICP helps you identify and target the right prospects who are most likely to become valuable customers.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. Buyer Persona vs Market Persona There are two levels of marketing segmentation.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

NetLine

MARCH 6, 2024

You can use intent data to identify those prospects that are actively researching solutions in your industry. Buyer-level intent data goes a step further and informs you about who within an account is doing that research. More importantly, you can prioritize accounts based on their level of engagement and likelihood to convert.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52

Optinmonster

APRIL 10, 2024

Emotional intelligence in marketing helps you understand your target audience’s personas better and build trust with them. In one study , researchers used electroencephalogram (EEG) headsets to observe emotional cues in people’s brains who were made to watch specific TV ads.

Marketing AI 91

Marketing AI Planning Paid Search Agency Psychographics 91

Tony Zambito

MARCH 25, 2011

Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management. What are the some of the challenges that face market research? What can market research do? Image via Wikipedia.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

SalesIntel

JUNE 28, 2022

According to research by Gartner , an estimated 60% of B2B sales organizations will transition from intuition-based and experience-based selling to data-driven selling by 2025. . When given this information, SDRs can identify “in-market” prospects, decipher their purchase intent, and even see what topics they’re researching.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. More importantly, the most effective buyer personas are crafted through actual surveys and interviews, avoiding vague estimates, speculative notions, or presumptions.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Cintell

DECEMBER 20, 2019

And this is why buyer personas are so important. Sure, you’ve heard of buyer personas before, but this blog post isn’t about a step-by-step process to build yours. Personas and States of Being. So, you’ve developed buyer personas. Truth is, personas are not meant to include remedies for buyer problems.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

ClearVoice

MAY 29, 2023

They’re called marketing personas. In this post, we’ll talk about marketing personas, why they’re important, and the best practices for creating one in 2023. What is a marketing persona? Marketing personas are sometimes also called buyer personas. Buyer personas can inform a wide range of marketing activities.

Work Management 52

Work Management Marketing Management Buyer Personas Marketing Analytics Tools 52

SocialPilot

FEBRUARY 19, 2024

Just enter some prompts and the AI will do the research for you and create responses within seconds while maintaining accuracy. The reason why everyone is so keen on utilizing AI for content and SEO is its ability to quickly understand the target audience and do the initial SEO research.

Generation 98

Generation Psychographics Content User-Generated Content 98

BenchmarkONE

DECEMBER 28, 2021

What’s the Difference Between Target Audience and Audience Personas? An audience persona or buyer persona is a fictional character representing an individual customer interested in your product or service. Some brands take it a step further and assign alliterative names to audience personas to make them memorable.

Paid Content 65

Paid Content Psychographics Marketing Budget Advertising Agencies 65

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Anteriad

MARCH 29, 2023

Even better, examine any psychographic data you have too. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments? With your motivation in mind, begin market research.

Allocation 83

Allocation B2B Psychographics Segmentation 83

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. We’ve all done it!

Research 65

Research Planning Buyer Personas Marketing & Strategy 65

Launch Marketing

FEBRUARY 14, 2024

Conducting market research helps your organization gain the critical information to understand and define your target audience. Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Marketing Interactions

AUGUST 15, 2022

By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. Gartner’s approach to the issue of conflicting objectives is to recommend forgetting personas and focusing on what they call Enterprise Technology Adoption (ETA) profiles.

Buyer Personas 75

Buyer Personas Ideal Customer Profiles B2B Gartner 75

Content4Demand

SEPTEMBER 17, 2021

There are two primary sources for third-party intent data: research-based intent data like the kind you get from Bombora or G2, and bidstream intent data that’s effectively the exhaust from online advertisers. Research-based intent allows you to connect who (e.g., How should the different data types be applied to content strategy?

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

PathFactory

FEBRUARY 28, 2019

To do this, marketers need a clear picture of personas across a buying committee. Create a content audit including personas and buying stages. This gives you a great birds-eye view of the buyer’s journey and if your content covers each persona at each stage and will also highlight any gaps. Not sure where to start?

Research 40

Research Psychographics Eye-Tracking Paid Search Agency 40

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. I believe, in part, the issue is fertilized by efforts to capitalize on the emerging popularity of the term buyer persona.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Valasys

JUNE 24, 2019

SoLoMo refers to an integrated approach that involves the targeting of buyer personas across social media platforms, targeting local audiences & mobile marketing for the purpose of acquiring new customers for B2B businesses & retaining existing ones. 5 Methods To Get The Best Results When Incorporating A SoLoMo Content Strategy: .

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

Hubspot

MAY 26, 2021

Buyer personas typically include descriptions like Elizabeth's, along with other demographics and personality information. But with growing markets and increased consumer awareness, companies need to go beyond standard buyer personas to reach their audiences. Standard Buyer Personas Aren't Enough. Let's dive into those, now.

Buyer Personas 101

Buyer Personas Customer Satisfaction Paid Search Agency Segmentation 101

Circle Studio

FEBRUARY 26, 2020

One way to get inside the customer’s mind is by developing buyer personas. Creating a buyer persona requires research, surveys and interviews to determine demographic and background information like gender, age, family situation, education level, and job and income level.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

seo.co

MAY 11, 2021

Research from Bain & Company shows 81 percent of executives believe market segmentation is a crucial aspect of growing their bottom line. Psychographic. Finally, you have psychographic market segmentation. To get psychographic segmentation right, you’ll usually have to rely on a blend of objective and subjective insights.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Hubspot

OCTOBER 29, 2020

Psychographics , which answer the question of why your buyer buys (e.g. Segmentation may sound a little familiar to another process we often discuss here on the HubSpot blog — creating buyer personas. Following our example from before, Paws & Tails conducts research to better understand its Chicago audience. Positioning.

Segmentation 99

Segmentation Positioning Planning Psychographics 99

Valasys

NOVEMBER 15, 2019

According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”. When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

JUNE 26, 2019

The marketers are asked to enter the details about their target audience (the persona they want to target). Audience Explorer is the only real-time tool that facilitates researching about audience engagement in the B2B dominion.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

Valasys

JUNE 8, 2020

Helps in Creating a Buyer Persona. A strategic content mapping approach cannot be implemented unless you have developed an ideal buyer persona. Integrates Your Content Strategy with the Buyer Persona. Most of these templates are inexpensive and can be developed by in-house marketers: Buyer Persona Template.

Buyer Personas 76

Buyer Personas Buying Cycle Content Template 76

Velocity Partners

DECEMBER 13, 2023

And when both ABM and everyday marketing activities demand time and funding, isn’t it better to prioritize your best-fitting personas first? And that failure almost always boils down to a lack of research about what the right accounts should look like. Psychographics Relatedly, are your best buyers confident and growth-focused?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Account Based Marketing Marketing Budget 59

Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight. B2B buyers will only reach out to an agent once they’ve surveyed the market and done extensive research.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52