Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 100

Marketing Budget Research Lead Scoring Lead Ranking 100

Marketing Insider Group

FEBRUARY 22, 2023

It is a top tactic. Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 255

Top of Funnel Buyer's Journey Lead Scoring Lead Ranking 255

Marketing Insider Group

NOVEMBER 18, 2020

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Align and Build Ongoing Partnerships with Sales.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. While effective, these methods often prioritize direct sales pitches to convert leads into customers.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Hubspot

JANUARY 17, 2018

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

Enterprise Management 101

Enterprise Management Startups SMB B2B Thought Leadership 101

Sword and the Script | B2B

AUGUST 15, 2023

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. This has taken a long and complex sales cycle in B2B – and made even longer and involves more decision makers. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

Marketing Management 83

Marketing Management Vendors Studies Top of Funnel 83

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Affiliate sales support independent publishing.

Social Media 238

Social Media Allocation Social Marketing B2B Marketing 238

Marketing Insider Group

NOVEMBER 16, 2021

It did not take Jeff long to convince me of the value of services marketing-related research; after all, I had a background in this even before coming to SAP. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM).

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Trade Press Services

APRIL 29, 2024

All things being equal, people buy from those they know, like, and trust,” says Peter Cotton, founder and president of Best Sales Talent and The Cotton Group and co-founder and vice president of the networking group NeXco National. As such, it’s vital to conduct thorough research before joining.

B2B Thought Leadership 75

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 75

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

FEBRUARY 25, 2022

Despite these difficulties, some government contracting firms managed to achieve unprecedented levels of growth and profitability, even as their no growth peers struggled to stay above water. These insights come from the Hinge Research Institute ’s annual High Growth Study. We call these firms the “High Growth Firms.”.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Marketing Insider Group

JUNE 22, 2020

It is a top tactic. Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages.

Top of Funnel 279

Top of Funnel Buyer's Journey Trends Lead Scoring 279

Heinz Marketing

JUNE 7, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We talk to some of the best leaders in B2B sales and marketing every day.

Forrester 126

Forrester Top of Funnel B2B Thought Leadership Lead Ranking 126

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. Their “outside in” perspective is critical, with the ability to keep a pulse on the marketplace with regular insights and research from experts with deep expertise in specific areas of focus.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Salesforce Marketing Cloud

OCTOBER 14, 2021

That move led me to become a director of sales operations — a dream role for me! That move led me to become a director of sales operations — a dream role for me! The first time someone offered me a job in sales operations, I wasn’t sure what the role entailed. Trailhead Trail: Transform Your Business with Sales Operations.

Peer-to-peer 95

Peer-to-peer Thought Leadership Work Management Communities 95

PureB2B

APRIL 26, 2022

And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. To find these buyers, marketing teams need to develop a sales qualification process that separates the in-market wheat from the out-of-market chaff.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Strategic-IC

JANUARY 13, 2021

90% of B2B decision-makers “never” respond to cold outreach, which means traditional sales methods like cold calling simply aren’t going to cut it! Because 97% of buyers are turning to social media to research brands before buying. A hard sales channel? • What is Social Selling and why should it form part of your ABM strategy?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Heinz Marketing

APRIL 14, 2022

These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. These listen to us – “transmission” messages were neither what prospects or customers wanted to hear, nor what the sales folks and channels needed to sell. More on that below.

CMO 111

CMO Relevance Enterprise Management Peer-to-peer 111

ClickZ

JULY 7, 2022

However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. Their timing was perfect. Patience is a virtue. That’s why it became a priority for us.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

B2B Digital Marketer

JUNE 6, 2024

Additionally, the episode offers valuable tips on communicating marketing value to various internal personas, from peers to the C-Suite, to foster a better understanding and appreciation of marketing’s role in driving business growth. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. A long sales cycle typically requires several touch points and spans several weeks to months. A long sales cycle typically requires several touch points and spans several weeks to months. Nurture Your Leads. Automate Where Possible.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Too much time passes. . Examples of Inbound Content Marketing.

Paid Content 136

Paid Content Top of Funnel Content Marketing Planning 136

BenchmarkONE

NOVEMBER 17, 2020

There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. Turning your blog from just a piece within your content strategy to a full-fledged go-to industry resource can be extremely beneficial, particularly as it pertains to increasing your brand’s authority among your peers.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Chris Koch

APRIL 10, 2009

The questions display a healthy distrust for accepted wisdom, which I like, and provide a good test of the thinking behind thought leadership marketing. See what you think of my answers: How did thought leadership initiatives in companies begin? The journals have boards made up of top academics in a given field.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Peer-to-peer Work Management 100

Heinz Marketing

SEPTEMBER 7, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Top of Funnel 99

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 99

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Below, is a list of which marketing practices and tactics your organization should consider leaving behind in 2019, and which ones are a must as part of your 2020 planning. There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Vs. Male and female runners, age 45 to 60 on the West Coast.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

DemandBase

APRIL 27, 2020

In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. In this post, we spotlight peers with roles in Partner Marketing, Marketing Operations, and Sales Development & Enablement. How has this store managed to stay in business so long?

Account Based Marketing 59

Account Based Marketing ABM Top of Funnel Peer-to-peer 59

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The marketer’s job as they practice ABM is no longer to capture and qualify a lead, then pass it off to sales. It’s awesome and straightforward—in theory.

Account Based Marketing 134

Account Based Marketing ABM Digital Asset Management Planning 134

SalesIntel

MAY 3, 2021

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Here are ten fresh ways to use LinkedIn for sales prospecting. of Connections. Current companies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Oktopost

FEBRUARY 21, 2022

Statistics on Social Selling and Thought Leadership. Employee advocacy goes further than simply resharing corporate posts—it’s when your employees take ownership of the brand for themselves, setting their social accounts apart as thought leaders in their industry. Hinge Research Institute ). LinkedIn ). Eldelman ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

PathFactory

APRIL 3, 2019

The report sheds light on some interesting findings to help marketing leaders better understand how their peers buy and provides insight for marketing teams on how to improve their marketing as a whole. As marketing leaders, we’re constantly involved in one decision-making process or another. Marketing leaders share their thoughts.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

KoMarketing Associates

MAY 1, 2013

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Percentage of the Pie. Webinars/webcasts (88%). Videos (87%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Heinz Marketing

JULY 20, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Conversations in marketing, conversations and sales.

Sales Management 112

Sales Management Top of Funnel Work Management Peer-to-peer 112

Learn from the Pros

MARCH 11, 2024

They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising. They’ve been a staple in digital marketing, enabling tactics like intent-based targeting, cross-site tracking, retargeting, and behavioral advertising.

Lead Ranking 52

Lead Ranking Multi-Touch Attribution B2B Marketing Lead Scoring 52

KoMarketing Associates

MAY 4, 2017

For example, recent research suggests that marketers may want to shift to shorter pieces of content to reel in B2B buyers. This insight supports the notion that B2B marketers need to continually re-evaluate the B2B buyer journey, in an effort to understand the impact digital marketing tactics have in sales and business development.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Dare we call this the influencer marketing bible?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192