Marketing Insider Group

JANUARY 2, 2024

Reassessing Social Media Investment Our research shows that, on average, social media contributes to less than 2% of a company’s website traffic. It raises an important question: Is our investment in social media aligning with the returns we’re seeing?

Social Media 240

Social Media Social Marketing Media Content Marketing 240

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. This includes traditional display ads on sites like LinkedIn and Facebook, as well as less traditional options such as Facebook Promoted Posts and Twitter Promoted Tweets.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Martech

JANUARY 11, 2022

The organization is presenting partner for the release of the IMAX documentary, Ireland , which features Liam Neeson as narrator and is produced and distributed by MacGillivray Freeman Films (MFF), known for making IMAX docs like Everest and To the Arctic. Four traveling teenagers are also in the cast.

Advertising Agencies 88

Advertising Agencies Paid Search Agency Paid Social Agency Planning 88

SmartBug Media

OCTOBER 30, 2020

Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? We will dive into this a bit more shortly, but having the ability to share pre-record presentations impacts the attendee experience and engagement opportunities. Email Promotion. What engagement capabilities exist?

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

FMG Suite

DECEMBER 17, 2020

Use Ad Extensions to Promote an Ebook. They will only do this if they feel you have presented an excellent case to justify them doing so. When creating your pay-per-click advertisement, you will have the option of using paid search extensions , which allow you to highlight your website’s specific pages rather than just the site itself.

Paid Content 119

Paid Content Paid Search Agency Ads PPC 119

The Point

SEPTEMBER 11, 2017

At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

Biznology

AUGUST 13, 2020

This is the basis of market segmentation and your content strategy depends on what your target audience is interested in and what channels you use to promote your content. This same strategy can be applied when running an employee advocacy program and asking your employees to promote your content. What are their goals? Brand Content.

Segmentation 104

Segmentation Work Management Marketing & Strategy Paid Social Agency 104

KoMarketing Associates

SEPTEMBER 28, 2016

What to Expect: The panel features Maggie Malek , Head of PR and Social, MMI Agency and Prashant Puri , Co-Founder, AdLift.com and myself. A few tools that will be covered in my presentation include BuzzSumo , SEMRush , and Answer the Public. Stay tuned for the full presentation next week!

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Inbox Insight

JUNE 7, 2020

By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders. It’s not a one-off promotion or sale, but an ongoing endeavor and this means your continued attention will be required for tracking success. Setting up your KPIs.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Sprout Social

FEBRUARY 8, 2021

This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years. The Profile Performance Report is a go-to report for both weekly check-ins and year-end presentations to share with your direct manager to your executive team. Organic vs. Paid).

Social Media 124

Social Media Media Paid Social Agency Ideal Customer Profiles 124

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Now, fast forward to the present day.

Campaigns 132

Campaigns Planning Paid Search Agency Advertising Agencies 132

Stevens & Tate

OCTOBER 14, 2022

Drip emails, though, certainly have a place early in the consideration stage for offering further education, keeping your brand present and in front of your potential buyers. Drip emails can also be very broad campaigns announcing new products, brand updates, and showcasing the highlights of your company.

Lead Nurturing 102

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 102

Content Marketing Institute

AUGUST 31, 2023

We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. AI helps me promote our content in more ways and in less time than I thought possible. You can make smart decisions on how to apply these technologies and carefully edit its output to ensure it meets the brand’s standards.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

Brandpoint

APRIL 13, 2023

Simply post the video onto your social channels with a strong CTA to the text. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality. Additionally, encourage them to create their own video content that relates to the industry or company.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Inbox Insight

MARCH 29, 2022

The following diagram demonstrates how external channels such as Social Media and Paid Media have the ability to increase your audience reach, achieve greater buyer engagement and attract early interest. Support your Organic Social Strategy with Additional Reach Tactics. Why is B2B brand awareness so important?

Multi-Channel 105

Multi-Channel Advertising Channels Allocation Features 105

Onalytica B2B

APRIL 11, 2017

Competitions : Select influencers to run and promote your competitions. Boost the benefits by promising paid social advertising budget to maximise the content’s reach among the relevant audience. Indeed, many earn a handsome income through product placements and promotions. Create a win-win. The Importance of Integrity.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Pam Didner

OCTOBER 15, 2022

In addition, there are digital elements such as hotel blocks, event layout planning, event promotions, the registration process, event apps, and even your event theme, as well as creative design. Therefore, event promotion and attendee acquisition are critical; otherwise, they won’t fill seats. If everything goes well, it’s expected.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. Are you choosing to be present?

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

Inbox Insight

APRIL 11, 2022

However, being present on multiple channels isn’t enough. Identifying and prioritizing key channels – Budgets often don’t stretch to be present on every channel. Factoring in specific creative promotions and engaging ad formats. Promote a mix of Content to build awareness and drive demand. Test, test, test!

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? The mindset and digital shift has created more opportunities for companies to be social and enterprise-wide adoption will continue to grow. Social programs have the power to transform your entire company.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

Hubspot

MAY 20, 2020

The airline and hospitality industries are facing serious challenges at the moment, but at the same time this changing business climate presents unique opportunities for brands focused on other verticals. This can be a very lucrative time to promote your brand and convey your value proposition. Efficiencies on Paid Social.

Paid Content 90

Paid Content Paid Search Agency Marketing Management Advertising Agencies 90

NetLine

DECEMBER 1, 2020

From looking at content promotion as an art and science to prioritizing business metrics over vanity metrics, Nathan reminds us to stay focused on key objectives and results. NetLine helps us best promote content to only the prospects we deem qualified. How do you use NetLine as part of an overall strategy?

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Outreach

JUNE 2, 2020

Transitioning content from an in-person presentation to a virtual session is much more difficult than it seems. Similar to introverts and extroverts, some people are better public speakers and feed off the energy of a crowd, while others are terrified of presenting in front of large groups. Implementation timeline. What are the SLAs?

Conference 52

Conference Paid Search Agency Lead Ranking Paid Social Agency 52

Content Standard

JULY 3, 2015

A new study from Yesware suggests that good cross promotion practices may be just as effective as paid social amplification and can save your ad budgets in the long run. The natural first question for marketers looking to cross promote should be, “What platforms am I promoting over?” Crossing Paths.

Social Media 40

Social Media Promotion Studies Media 40

Martech Advisor

DECEMBER 10, 2019

How will all of these elements transform the social media landscape in the coming year? Learn More: Why Data Transparency and Control are Vital to Paid Social Media Today. Here are my top five social media predictions for 2020: 1. Answer: Facebook, as the company owns both platforms!).

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

Hubspot

MAY 11, 2020

And such a high level of interest in the content companies are sharing, coming at such a sensitive time, places a huge responsibility on marketers to deliver materials that are not only relevant to the current moment, but genuinely impactful, too. No one team can manage a company-wide content audit alone.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Sprout Social

SEPTEMBER 12, 2018

With limited time and resources, oftentimes trade-offs are made between managing organic social efforts and optimizing through paid strategy. Paid social has much more to offer than increased impressions, clicks, video views and conversions. Inspire Connection with Paid Promotion.

Facebook 76

Facebook Budget Programs Tools Paid Search Agency 76

Huptech Web

MARCH 2, 2023

Social commerce allows businesses to showcase their products in a more visually appealing and interactive way, allowing customers to easily browse, select, and purchase items without leaving the social media platform. Cost-Effective Marketing Social commerce is a cost-effective way for businesses to market their products and services.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Hubspot

FEBRUARY 1, 2021

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Sword and the Script | B2B

APRIL 11, 2020

First, there’s a clear need to be sensitive about messaging and promotion. As I’m wont to do on the occasional Saturday, I’ve picked three links with data to help you fend off reactionary budget cuts, wrapped them in insight, and presented them here for your perusal. >>> You’ve got more constraints than ever.

Paid Content 62

Paid Content Marketing Budget Marketing Budget Creation Budget Programs 62

Digilant

APRIL 2, 2024

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Golden Spiral

AUGUST 26, 2021

Nevertheless, Golden Spiral made the pilgrimage west from Nashville to support exhibiting and attending clients and record a few episodes of our podcast, Studio CMO. As a HealthTech company seeking to more greatly understand your customer’s needs: remain flexible. Were these companies at the same show? This was a waste.

Trade Show 62

Trade Show Work Management Marketing Management Paid Social Agency 62

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. The truth is, business events and conferences are still a must-have for tech companies. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

On top of that, lead generation goals for companies are growing and there’s only so much budget available. These are real thoughts present in the day-to-day planning of a demand generation marketer. The truth is, business events and conferences are still a must-have for tech companies. Sounds hopeless, right?

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Bluetext

FEBRUARY 1, 2023

While lead generation used to be the name of the game and dominated sales and marketing strategies, companies have come to realize higher ROI can be found with alternative methods. Get in touch with Bluetext, an experienced content marketing agency that can prescribe the right approach and implementation strategy unique to your business.

Demand Generation Agencies 26

Demand Generation Agencies Demand Generation Lead Generation Top of Funnel 26

Vidyard

FEBRUARY 4, 2020

Presentation Webinars (a.k.a. There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Presentation Webinars (a.k.a.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76