Oktopost

NOVEMBER 9, 2023

Paid media has become a non-negotiable in demand generation. B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

Paid Content 139

Paid Content Paid Social Agency Social Media Webinar Metrics 139

KoMarketing Associates

MAY 25, 2022

In B2B marketing, lead generation is the most crucial step in the sales and marketing pipeline. Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . If you don’t have anyone to sell or market to, sales plummet.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Digilant

FEBRUARY 22, 2023

adults spend an average of 13 hours and 11 minutes with some form of media daily. Whether it holds their entire focus or is in the background while they multitask, in one way or another, people are constantly consuming content. What does all of this mean for advertisers? As such, advertisers can deliver on just that.

Paid Content 52

Paid Content Social Media Advertisements Advertising 52

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO?

Social Media 159

Social Media SEO Cost Per Click Media 159

Content Marketing Institute

APRIL 14, 2022

Promoted content drives stronger performance. Here are tips to help with paid search, native advertising, influencer marketing, and social media platform advertising on Meta platforms, Twitter, LinkedIn, and TikTok. Continue reading →

Promotion 100

Promotion Content Content Marketing Social Media 100

Search Engine Journal

OCTOBER 13, 2021

Learn automation tips and tools that can help streamline your paid advertising workflows. The post 3 Daily Paid Advertising Tasks You Should Automate & the Tools You Need appeared first on Search Engine Journal. Got so many PPC tasks yet so little time?

Advertisements 94

Advertisements Advertising Automation Tools 94

Contently

JANUARY 25, 2023

Forty-one percent of US adults use voice search daily. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search enables instant gratification, providing an answer in seconds for about 94 percent of all search queries. Voice search is no exception.

Content 193

Content Mobile Marketing SEO Keywords 193

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Paid Content 95

Paid Content Paid Search Agency Media Paid Social Agency 95

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Go Beyond SEO

MARCH 13, 2024

Welcome to our comprehensive guide on using social media for manufacturers to boost your brand. In today’s digital age, social media has become a powerful tool for businesses to connect with their target audience and establish a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . A strategy like paid advertising can be overwhelming, confusing, and challenging to manage — particularly if it’s not your area of expertise. There’s good reason for this.

Paid Content 59

Paid Content Small Business Marketing Advertisements Advertising 59

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

FunnelEnvy

MARCH 21, 2022

For marketers looking to reach a specific audience quickly, few methods can achieve results like paid advertising. By the year 2023, video ad spending on social networks in the U.S. Paid ads have also been a boon for small local businesses, targeting their campaigns only within a given geographic region.

Spending 76

Spending CMS Development Media Marketing Analytics Tools 76

SmartBug Media

MAY 6, 2020

The most effective SaaS marketing departments employ paid, owned, and earned media channels. For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Paid Search. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Spiralytics

AUGUST 29, 2019

If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! A Brief History of Search Ads. Search Advertising Platforms. Search Advertising Trends & Statistics. Search Advertising Trends & Statistics.

SEM 91

SEM Search Engine Marketing Statistics Advertisements 91

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . A strategy like paid advertising can be overwhelming, confusing, and challenging to manage — particularly if it’s not your area of expertise. There’s good reason for this.

Paid Content 53

Paid Content Small Business Marketing Advertisements Advertising 53

BenchmarkONE

FEBRUARY 25, 2021

As a small business owner, you’re managing operations, customer service, account management, and not to mention everything regarding sales and marketing. . A strategy like paid advertising can be overwhelming, confusing, and challenging to manage — particularly if it’s not your area of expertise. There’s good reason for this.

Paid Content 52

Paid Content Small Business Marketing Advertisements Advertising 52

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools? What are brand safety tools?

Paid Content 128

Paid Content Tools Brand Identity Branding 128

Kevin Indig

AUGUST 7, 2023

Expect timeless tips and strategies, as well as new insights into the future of search. Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. But, marketers can apply it to content and campaigns. Yes, it sounds boring.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. But you have to know what’s important and what isn’t.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

sagefrog

NOVEMBER 6, 2023

Marketing campaigns are never a set-it-and-forget-it type of situation. Once you’ve begun implementing strategies, ongoing content creation, curation, updates, and engagement are just a few of the elements critical to long-term success. Dedicate Time for Daily Maintenance Full-time social media management demands daily dedication.

Social Media 52

Social Media Social Marketing Planning Tips 52

Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. In this webinar, learn how to increase revenue with practical tips your marketing team can put into practice for immediate, measurable impact. Click here to view more MarTech webinars.

Organization 97

Organization Campaigns Amazon Youtube 97

The Daily Egg

AUGUST 6, 2021

Why do I need the best SEO tools when I can promote my business through social media platforms? Doesn’t paid advertising get better results? The post SEO Tools and Tips To Boost Your Rankings appeared first on The Daily Egg. How does SEO help my business? Isn’t SEO dead? And if that is the […].

SEO 111

SEO Tools Tips Social Media 111

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand.

Social Media 91

Social Media Budget Programs Tools Media 91

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. They want to discover solutions and make purchase decisions without being marketed or advertised.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. Don’t let anyone else tell you different. Be wary though.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. If you get it right, social media lead generation is a viable and valuable strategy. Are you going to set up paid ads? Our social media marketing guide will get you going on that front. Don’t let anyone else tell you different. Be wary though.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Brandwatch Marketing

FEBRUARY 20, 2024

Here’s how to decide on the right tool to monitor your brand on social media. Millions of data points are created every day on social media. But when deciding to take a big step and opt for a paid social media monitoring tool, which is the best approach? And among all this? Mentions about your brand.

Social Media 81

Social Media Budget Programs Tools Media 81

Navigate the Channel

JANUARY 29, 2024

In today’s digital age, social media has become an integral part of our lives. However, the success of your social media marketing efforts hinges on one crucial question: Are you targeting the right people? If you are not tailoring your content to appeal to your target audience, you might as well be shouting into the void.

Social Media 65

Social Media Media Demographics FAQ 65

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 113

Paid Content PPC Optimization B2B Marketing 113

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Type: Worksheet. Level: Beginner.

Social Media 115

Social Media Training Course Resources 115

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 106

Social Media Template Work Management Marketing Management 106