Outreach

JANUARY 3, 2022

While we know significantly more than we did a year ago, the world still feels unpredictable in many ways – including the rise of a new kind of sales force. In 2021, Outreach…. This funding round raised Outreach’s valuation to more than $4.4 Expanded the Outreach platform to include revenue intelligence capabilities.

Outreach 40

Outreach Work Management Marketing Management Forecasting 40

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Hubspot

SEPTEMBER 19, 2023

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Sales pros spend hours a day on manual and administrative tasks. Luckily, AI is paving the way to reduce or even eliminate the time you spend on routine sales tasks. How much time?

Marketing AI 76

Marketing AI Top of Funnel Lead Scoring Lead Ranking 76

MarketJoy

SEPTEMBER 1, 2020

One of the less popular methods is cold outreach. Before we dive into the details of the successful cold outreach campaign, let’s brush up the basics of it. What is cold outreach? The cold outreach campaign is a telemarketing tactic that aims at targeting your potential clients through emails and phone calls.

Outreach 59

Outreach ROI Campaigns Response Rate 59

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

OCTOBER 24, 2017

Sales teams at HubSpot, Terminus, League, PostBeyond and others rely on Vidyard to cut through the noise, book more meetings and accelerate deals with personalized video. Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls.

Sales Management 71

Sales Management B2B Sales Account Based Marketing Top of Funnel 71

DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. Outbound Sales, No Fluff – by Rex Biberston and Ryan Reisert. The full title of this book is the first baller move of many: Outbound Sales, No Fluff, Written By Two Millenials Who Have Actually Sold Something This Decade.

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Vidyard

OCTOBER 10, 2018

It’s hard to know whether the unending hailstorm of sales and marketing alignment articles over the past few years is a cause or consequence, but the great thaw is here: Marketing and Sales are finally cooperating! At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).

Top of Funnel 108

Top of Funnel Paid Search Agency Account Based Marketing CTR 108

DealSignal

MAY 30, 2023

Given that there is a certain sales cycle associated with driving leads and opportunities in this fashion, he believed this would blow a hole in the pipeline for six to 12 months due to the product sales cycle. Since I have also seen funnel conversion rates drop over the last five to 10 years, ABM is a natural solution.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Allocation 52

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

Enterprise Management 76

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 76

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Martech Advisor

OCTOBER 10, 2019

Quite often the number of marketing-generated leads exceeds the capacity of the Sales team to touch each and every one. How does your organization strategize the lead follow-up process to ensure the greatest number of leads are touched in an optimized and efficient manner? Learn More: How Marketing Metrics Hold the Keys to More Sales.

Top of Funnel 50

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 50

DiscoverOrg

JANUARY 8, 2019

I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. The sales use case.

Intent Data 149

Intent Data Intent Signal B2B Intent 149

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video in Sales Awards celebrate B2B sales teams using personalized videos to transform the way they sell in a virtual world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. However, our deep dive on sales activity suggests that salespeople are starting to book more meetings. How Metrics Changed Last Week.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. Top line response rate.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

Vidyard

OCTOBER 24, 2017

Modern sales professionals are struggling to cut through the noise with traditional tactics like traditional emails and phone calls. By incorporating personalized videos into their outbound communications, top-performing B2B sales teams are increasing their connect rates by more than 300% and progressing sales deals faster than ever.

Sales Management 50

Sales Management B2B Sales Top of Funnel Account Based Marketing 50

Mailmunch

MAY 4, 2021

However, I don’t believe outreach techniques or templates could guarantee success here. Response rates for this kind of link building are low. 78% of companies have up to three people in their content marketing team: content specialist or writer, social media manager, and SEO specialist. 2- Start with great content .

Link Building 52

Link Building Outreach Ad Building Blogger 52

Vidyard

NOVEMBER 6, 2018

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. The winners of the 2018 Video in Business Awards Sales categories.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

JANUARY 18, 2021

How has your sales process changed throughout the pandemic? If you’re like the winners of the 2020 Video in Business Awards , you’re using a lot more video throughout your sales process. And guess what—responses were down by 30% in comparison to the same benchmark. Most Creative Use of Video For Prospecting.

Video Marketing 65

Video Marketing Burn Rate Advertising Benchmark Outreach 65

Hubspot

APRIL 8, 2020

From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. However, deal creation volume is down, a decline that will impact most businesses’ sales forecasts.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Heinz Marketing

JANUARY 23, 2018

we think a lot about the future of sales. That often means thinking a lot about the past of sales. The last few years have been a very interesting and instructive time as we’ve seen the dramatic rise and fall of sales approaches that, in their failure, lead to interesting lessons on where the future of sales might lead.

Top of Funnel 72

Top of Funnel Work Management Digital Marketing Funnels CAN-SPAM 72

Hubspot

OCTOBER 5, 2017

It’s the one aspect of sales that just never changes. As we’ve all experienced, sales essentially boils down to two things: Numbers. While we (or our team) are racing to hit quota against that clock, though, we can save time and maximize our numbers by investing in the right processes, activities, and skills. Sell, sell, sell.

Budget Programs 101

Budget Programs Top of Funnel Tools Work Management 101

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Watch and Learn Want to learn about using video in sales emails via video?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

SalesIntel

JULY 12, 2021

Although all departments contribute to the growth of your B2B company, sales and marketing lead the charge. In this article, you’ll learn about: How sales and marketing lead revenue growth. The primary challenges limiting sales and marketing. Sales and marketing are the pillars of any B2B company.

Sales Management 52

Sales Management Paid Search Agency Webinar Metrics Companies 52

SalesIntel

AUGUST 8, 2022

One of our best webinars last year was about hacks for sales leaders to improve prospecting performance even during the switch to work-from-home for many companies. . According to Gartner, 80% of sales interactions are expected to be in digital channels by 2025. Reps can rush to pitch and get a quick “yes” or “no.”

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Last week was end-of-month for sales teams, and we saw deals closed increase by 4%. Total email responses remained far below pre-COVID rates.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. Sales process metrics reveal misalignment in outreach and qualification. Sales email response rates remained flat week-over-week.

Advertising Benchmark 96

Advertising Benchmark Response Rate Advertising Agencies Outreach 96

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. This type of sales is usually characterized by long and complex sales cycles involving multiple buyers in target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Vidyard

MARCH 15, 2021

ABM and Sales 4.4 See it in Action The one-to-one video below was created by Vidyard’s Sales Coach Jacob Fernandes to send to a contact. And, an insurance company found that customers who watched personalized videos renewed at a rate 12% higher than those who didn’t. Benefits of Personalized Videos 3. Personalization Methods 3.1

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Zoominfo

JANUARY 24, 2024

In any sales-led growth strategy , the purpose of marketing is to get new leads into the sales funnel that drives new business. Sales teams can make up the difference using outbound sales techniques. But given the rise of inbound sales over the past decade, some reps may have less experience with outbound motions.

Sales Management 130

Sales Management Ideal Customer Profiles Top of Funnel Sales Qualified Leads 130