Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. To date, consultants have managed this issue by creating a list of preferred vendors they recommend to clients. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 106

Enterprise Management Consulting Work Management Marketing Management 106

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? However, your vendor could begin tailoring their solutions to a smaller market. Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Vendors 94

chiefmartech

APRIL 28, 2024

While there are a lot of great martech products out there, there have also been plenty of cases of martech vendors overpromising and underdelivering. Collectively, martech vendors still have a lot of work to do. But it’s not entirely on vendors’ shoulders. It’s not just a product mission.

Distribution 87

Distribution Work Management Marketing Management Vendors 87

Webbiquity

AUGUST 18, 2020

Pricing: contact vendor. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. Still, roughly a third of assets in the average organization’s content library is three-plus years old.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

readwrite

APRIL 24, 2024

Although it displays no ads on public pages, the footer suggests it is managed by a vendor named SportsEngine[.]com. based organization that creates revenue for local authorities throughout the UK by managing digital premium and programmatic advertising on council websites. The company said it into any.gov U.S.

Ad brokers 98

Ad brokers Paid Search Agency Advertising Agencies Ads 98

Zoominfo

AUGUST 2, 2020

An example of owned data is an organization selling their opt-in membership list. Accuracy: Generally speaking, the closer a vendor is to the data source — the more accurate the data will be. If a vendor did nothing to maintain the accuracy of their data, they would have very few customers. Type #3: B2B Data Aggregators.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Almost all respondents (96%) said that trust is important – or even critical – when partnering with an AI vendor. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

NOVEMBER 10, 2020

Buyers now consistently rely on five top sources of information–yet vendors typically concentrate on only two of these. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Sprout Social

APRIL 25, 2024

This social media campaign brief template encourages you to incorporate insights from across your organization. Success on the world’s second largest search engine starts with a commitment to organization. Social media calendar template Social media calendars are like snowflakes—no two organizations share the exact same approach.

Social Media 106

Social Media Template Work Management Marketing Management 106

Martech

NOVEMBER 9, 2023

As a vendor, many of us have seen our clients’ marketing budgets slashed in 2023. For established vendors, servicing debt is getting very expensive. Watch for that to also have an impact on vendor financial viability in 2024. Data integration issues still plague organizations, as well as historical attribution challenges.

Marketing Management 114

Marketing Management Marketing Budget Budget Programs Vendors 114

Biznology

DECEMBER 22, 2021

Progress isn’t always positive, but it is relentless and there are always people and organizations pushing to make that progress beneficial to consumers and marketers alike. Ask A Lot of Your Digital Vendors. Your vendors who should be focused on security and have their own security teams or vendors in place.

Privacy 197

Privacy Privacy Policies Planning Advertising Agencies 197

Martech

JANUARY 17, 2024

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms, making the value proposition even more attractive. Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research.

Marketing AI 96

Marketing AI Enterprise Management Features Marketing Management 96

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 127

B2B Marketing Studies B2B Marketing Analytics Tools 127

Sword and the Script | B2B

MARCH 26, 2024

Yet buyers also use these materials to evaluate vendors. More than half (54%) said a solution provider “that consistently produces high-quality thought-leadership content has prompted them to research the organization’s offers or capabilities.” It’s also about access to the big thinkers that vendors have on their team.

B2B Thought Leadership 84

B2B Thought Leadership Thought Leadership Studies B2B 84

Martech

MAY 8, 2024

In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. Determine if your marketing measurement was maintained through an external vendor. If so, ignite a conversation around leveraging new techniques less reliant on third-party cookies.

Marketing Attribution 101

Marketing Attribution Touchpoints Work Management Marketing Management 101

Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). MACH-based DXPs offer several benefits to marketing organizations looking to work more effectively and efficiently. This helps organizations keep pace with constantly evolving consumer expectations.

Digital Experience Platform 85

Digital Experience Platform Work Management Marketing Management API 85

Martech

MARCH 28, 2024

Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications. Where available, we’ve linked vendor mentions in this article to video examples of the AI capabilities built into their tools. Get MarTech!

Marketing AI 127

Marketing AI Work Management Marketing Management Examples 127

Martech

AUGUST 10, 2022

Having worked at several organizations and dealt with many more vendors, I’ve seen my share of client-vendor relationships and their associated “gotchas.” So, you have a great data vendor. There are many reasons why you would want to give funds in advance to a vendor. You had better check.

Work Management 108

Work Management Marketing Management Ad brokers Vendors 108

Martech

APRIL 22, 2024

A common struggle for marketing teams at large organizations is corralling the resources required to keep a modern website up-to-date and optimized for conversion. Web development resources are often scarce and report into the IT organization. Support for personalization and optimization. They want an experience.

Acquisitions 93

Acquisitions Personalization Work Management CMS Development 93

Martech

DECEMBER 19, 2023

Depending on the size of your marketing organization and the breadth of the campaign, people across internal departments (e.g., Campaign management software will keep these stakeholders organized in preparation for the campaign. Vendors in the customer data platform (CDP) space also help marketers craft personalized messages.

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

Martech

JANUARY 2, 2024

But is open source the right route for your marketing organization to take? Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely. When you buy open-source software through a vendor, it’s largely the support you’re paying for.

Work Management 72

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 72

Martech

MARCH 27, 2024

The administrator should be trained by the software vendor and receive whatever support they need from your management team. Dig deeper: How clean, organized and actionable is your data? But without that data, any automation you hope to accomplish by using all the AI tools your software vendors are rolling out will be muted.

Marketing AI 123

Marketing AI Marketing Management Lock-In CRM 123

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Identify and contact appropriate vendors If you’re considering a COP adoption, you’re bound to have challenges you’re trying to overcome. What new features are the vendor considering?

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. Today, more than 70% of customer interactions are digital, putting pressure on organizations to have connected user experiences. Vendor sprawl, also known as technology bloat, occurs when businesses have software application redundancies across different departments, creating many inefficiencies.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

B2BMarketing.net

MAY 8, 2024

The implications of this legislation are vast, reshaping not only how organizations approach risk management but also how they use AI for marketing purposes. Rethinking risk management and governance The new legislation requires organizations to conduct comprehensive risk assessments of the AI technologies they employ.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Martech

AUGUST 25, 2023

It seems that many, many organizations are deeply unhappy that SaaS vendors, including martech vendors, are failing to engage year-round (especially as they’re able to collect data on usage of their services). ” Dig deeper: Real Story on MarTech: Is that vendor a zombie? “No health check. Why we care.

Marketing Management 89

Marketing Management Vendors Paid Search Agency Advertising Agencies 89

Sprout Social

SEPTEMBER 26, 2023

While millions are enthusiastic about embracing AI to achieve greater speed and agility within their organizations, there are others who remain skeptical—pretty common in the early phases of tech adoption cycles. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

Marketing AI 105

Marketing AI Enterprise Management Work Management Marketing Management 105

Martech

APRIL 17, 2023

What’s more, the range of skills required within marketing organizations — or in close proximity — will have to include confidence in handling analytics and data. Conducting measurement despite “black boxes” (unreliable vendor performance data). Major challenges. The deprecation of third-party cookies.

Spending 143

Spending Analytics Work Management Marketing Management 143

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? How do they propose you avoid tool fatigue and checkout for your organization? Click here to download!

Enterprise Management 106

Enterprise Management Digital Asset Management Work Management Marketing Management 106

Sword and the Script | B2B

AUGUST 15, 2023

Observation: These steps reinforce what B2B marketing and sales organizations should already know. If you aren’t managing your social channels effectively, including sharing your content organically, you are missing a way buyer say they are discovering products they need. Why do vendors do this?

Marketing Management 76

Marketing Management Vendors Studies Top of Funnel 76