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Streamlining Your Sales Process: A Guide to the B2B Marketing Funnel

Webbiquity

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? It starts with marketing plans that are specific to your business model and target audience’s requirements. What is a B2B Marketing Funnel? Guest post by Eduard Klein. What You Should Know.

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Building a B2B Marketing Funnel that Generates and Converts More Leads

Launch Marketing

For B2B companies, the ultimate question is, “How can I get more prospects into my B2B marketing funnel and move them down the pipeline?” To get started, it is important to understand the three primary stages of the funnel and how each plays a role in the movement of prospects to becoming a buyer. Download it now!

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What Does a B2B Marketing Funnel Really Look Like?

Top Rank Marketing

The concept of a marketing funnel is one of the core differentiators between B2B marketing and B2C marketing. This audience-centered model creates a tangible and visual depiction of the long and complex nature of B2B purchase cycles, while also providing a framework for marketing teams to build their strategies around.

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How to build an email marketing funnel? [With 8 examples of emails in a Sales Funnel]

SendX

This is all done through a sequence of emails sent on a schedule to leads to convert them into customers. The visual representation of this process is an email marketing funnel. Lesser and lesser leads move from one stage to the other, making it look like a funnel. Hence, the name email marketing funnel.

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand.

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How to Optimize Your B2B Marketing Funnel: 3 Friction-Fighting Tips

Zoominfo

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

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11 Proven Ways to Generate Organic Leads and Increase Traffic

Optinmonster

You need some organic lead generation strategies! Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. In this article, we’ll go over some tried and true organic lead generation techniques that you can start using today. Audience Research.

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

That’s staggering, but what does that mean for us as organizations? Join us to find out where different video types perform best in the buyer’s journey and how you can use them to generate, qualify, and convert more leads. You’ll learn: How to get started with your video marketing strategy.