Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Nobody is an authority on everything , so the narrower you can make your subject focus, the more credible you’ll seem – at least until you build up trust and reputation. Quick Takeaways. Source: [link].

Thought Leadership 257

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 257

Marketing Insider Group

OCTOBER 10, 2023

It’s one thing to claim expertise, but being recognized by peers amplifies your credibility. (T)rustworthiness. Nowadays, trust is more important than ever. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. In 2018, it became even more important after Google’s Medic update.

Guidelines 318

Guidelines Lead Scoring Lead Ranking SERP 318

Zoominfo

AUGUST 27, 2018

Modern customers demand authentic, valuable content over more traditional marketing content that resembles a sales pitch. So, how can marketers deliver the content buyers crave? It removes all bias from the equation and offers thoughts and opinions other customers can relate to and trust. What is user-generated content?

User-Generated Content 221

User-Generated Content Generation Zoominfo Peer-to-peer 221

Vision Edge Marketing

APRIL 5, 2022

How Content Marketing and Thought Leadership are Related . Thought leadership , on the other hand, is a specific type of content that recognizes and addresses challenges and pain points of a specific target market. Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. .

Thought Leadership 205

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 205

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. SUCCESSFUL CONTENT.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Paid Search Agency 257

Onalytica B2B

SEPTEMBER 27, 2017

Getting influencer marketing right all lies on nailing your influencer engagement. This comes down to fostering a PR culture of building 1-to-1 relationships with influencers, but with a marketing mindset of scaling this to influence your target audience as a whole. Well – the exact same goes for working with influencers.

Paid Content 219

Paid Content Planning Work Management Ad Exchange 219

Adobe Experience Cloud Blog

APRIL 3, 2013

I happened to be looking for a solid mic to take with me on the road for interviewing marketing thought leaders for the Marketo blog and rock n roll bands for the music blog I write in my spare time (shameless plug), so this seemed like the perfect solution. is in my network and someone whose opinion I trust.

Peer-to-peer 48

Peer-to-peer Word of Mouth Video Marketing Marketo 48

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 215

Storytelling Brand Identity Branding Word of Mouth 215

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. It’s because of one of the most powerful psychological tools in marketing and sales: social proof. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry.

Peer-to-peer 162

Peer-to-peer Social Marketing Gartner Amazon 162

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Thought Leadership 210

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 210

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do.

Social Media 143

Social Media Social Marketing Marketing & Strategy Peer-to-peer 143

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

Storytelling 123

Storytelling Marketing Mix Paid Content Word of Mouth 123

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Ride the Rise of Mobile.

Resource Management 363

Resource Management Demand Generation Agencies CMS Development Work Management 363

Hubspot

APRIL 5, 2021

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. This isn't to say influencer marketing is ineffective.

P2P 101

P2P Peer-to-peer Budget Programs Word of Mouth 101

Marketing Insider Group

DECEMBER 1, 2023

As an experienced marketer and seller, I’m painfully aware of how sellers often listen only to ‘recognize a need’, or coaches listen for a problem they’ve had success resolving before, or managers listen for a difficulty they know how to regulate. Training prepares sales reps to execute. What Are We Coaching For? So What’s the Problem?

B2B Sales 261

B2B Sales Effectiveness Work Management Marketing Management 261

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Peer-to-peer 136

Peer-to-peer Ethics B2B Thought Leadership Product 136

Zoominfo

SEPTEMBER 24, 2019

Every buyer-seller relationship is built on a foundation of trust. When a customer gives you their money, they need to trust that your product or service will deliver on the promises made during the sales process. The reason for this is simple: People want to buy from businesses they know they can trust. Let’s get into it!

Customer Satisfaction 171

Customer Satisfaction Peer-to-peer Zoominfo Trust Marketing 171

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 261

Enterprise Management Paid Search Agency Examples Advertising Agencies 261

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. But why should the consumer trust you enough to click “play”? If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes.

User-Generated Content 108

User-Generated Content Video Marketing Peer-to-peer Generation 108

Savanta

JUNE 9, 2011

Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today?”. Given the volume of opinion I thought I’d help the digestion process by creating a word cloud.

B2B Marketing 120

B2B Marketing Peer-to-peer B2B Budget Programs 120

Onalytica B2B

NOVEMBER 2, 2017

Yesterday, we co-hosted our second Influencer Marketing Huddle workshop with OST Marketing here in London. Our first huddle was focused around getting started, while yesterday was more geared around identifying and engaging with influencers – the make or break stage of influencer marketing that too many continue to get wrong.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. Why Thought Leadership Matters In B2B, trust is everything.

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling B2B Thought Leadership Ad Building 118

Convince & Convert

JULY 2, 2024

89% of higher education marketers believe they have enough budget to meet their marketing goals. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. They also trust more than other platforms and prefer YouTube for researching schools.

Peer-to-peer 131

Peer-to-peer Youtube Stats Marketing & Strategy 131

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

DemandBase 99

DemandBase Peer-to-peer B2B Aggregators 99

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

The Point

SEPTEMBER 30, 2022

Her approach showed how an integrated campaign combining four types of media channels creates a combined effect greater than the sum of its parts: * Paid Media are marketing efforts that involve a paid placement. Can PESO do the same for demand generation ? Gini Dietrich originally introduced the PESO Model in her 2014 book, Spin Sucks.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives. We set out to change that. Here’s a look at some of them.

Communities 103

Communities Peer-to-peer Thought Leadership Webinar Metrics 103

KoMarketing Associates

APRIL 29, 2020

Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. Per a survey from PathFactor , “92% of marketing leaders report that content plays an important part in their decision-making process.”. Of course, content has been influencing B2B buyers for a while.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

Peer-to-peer 130

Peer-to-peer Work Management Marketing Management Budget Programs 130

Zoominfo

JUNE 18, 2018

Seasoned marketers and copywriters know that a single word can drastically improve conversion rates. We’ll reveal why certain words and phrases are more influential than others and how you can use language to improve your marketing ROI. It captures attention and builds trust. Why did that one word triple your conversions?

Conversion Rate 127

Conversion Rate Conversion Urgency Marketing Peer-to-peer 127

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Adobe Experience Cloud Blog

OCTOBER 3, 2017

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. Why Do We Still Send More?

Storytelling 134

Storytelling Peer-to-peer Thought Leadership Banners 134

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. It’s why challenger brands get so much attention. And there’s the key.

Opinions 69

Opinions Paid Search Agency Companies Brand Identity 69