Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Studies 326

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. Nobody is an authority on everything , so the narrower you can make your subject focus, the more credible you’ll seem – at least until you build up trust and reputation. Quick Takeaways. Source: [link].

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Onalytica B2B

NOVEMBER 15, 2018

They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. They’re quite similar, no?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Engagio

NOVEMBER 14, 2023

Account-based marketing (ABM) has not only altered the trajectory of B2B marketing; it has fundamentally reshaped the way companies go to market. This laid the groundwork for what would become account-based marketing (ABM). These were fueled by technology.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. However, loyalty can generate revenue on another front: demand gen.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Contently

FEBRUARY 8, 2022

Fact : Consumers don’t fully trust corporations. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. I know, I know.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Contently

OCTOBER 21, 2020

It’s because of one of the most powerful psychological tools in marketing and sales: social proof. It’s because of one of the most powerful psychological tools in marketing and sales: social proof. Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

EveryoneSocial

OCTOBER 25, 2023

CEOs Are Responsible for 45% of Company Reputation — and 44% of Market Value According to Harvard Business Review, nearly half of a company’s reputation, also known as its employer brand , is attributable to the CEO’s reputation. That’s not all: Nearly half of a company’s market value is also attributable to its CEO’s reputation.

Paid Search Agency 66

Paid Search Agency Companies Peer-to-peer Thought Leadership 66

Onalytica B2B

AUGUST 23, 2017

It’s definitive because it provides clarity and best practice to a relatively immature industry; it’s practical because it provides guidance and frameworks to help marketers get going right away. Dare we call this the influencer marketing bible? So, what is influencer marketing?

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. And because of this, our decisions are consciously or subconsciously influenced by the choices, opinions, and actions of the people around us.

Statistics 66

Statistics Brand Identity Branding Peer-to-peer 66

Tomorrow People

NOVEMBER 12, 2018

“Put customers at the heart of your marketing strategy. The future is not all about technology, it’s about people too,” says Verint’s VP of EMEA marketing, Marije Gould. Marije Gould, VP marketing, EMEA at Verint used a futurologist to map her customers’ growing concerns. Put the customer at the heart of your marketing.

Ethics 136

Ethics Peer-to-peer B2B Thought Leadership Product 136

EveryoneSocial

SEPTEMBER 28, 2021

Marketing might be busy going after traditional outlets like paid search and organic traffic, but a powerful strategy that can’t be ignored is word-of-mouth marketing. That’s why businesses must focus on word-of-mouth and more marketing teams must prioritize how to influence this channel. What Is Word-of-Mouth Marketing?

Word of Mouth 98

Word of Mouth Statistics WOM Paid Search Agency 98

Marketing Insider Group

DECEMBER 1, 2023

As an experienced marketer and seller, I’m painfully aware of how sellers often listen only to ‘recognize a need’, or coaches listen for a problem they’ve had success resolving before, or managers listen for a difficulty they know how to regulate. Training prepares sales reps to execute. What Are We Coaching For? So What’s the Problem?

B2B Sales 173

B2B Sales Effectiveness Work Management Marketing Management 173

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Employees tell better stories than you do.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Onalytica B2B

DECEMBER 6, 2016

Influencer marketing as a term is being used copiously, particularly within the PR industry amongst B2C firms. Influencer marketing is identifying not only the macro influencers, but the micro influencers too, and building relationships with them in an organic way. SUCCESSFUL CONTENT.

B2B Marketing 201

B2B Marketing Work Management Marketing Management Brand Identity 201

Stevens & Tate

MARCH 8, 2022

Generational marketing is a type of marketing that targets the needs and desires of different demographic groups according to their age. With that in mind, the following is a guide on marketing to different generations. With that in mind, the following is a guide on marketing to different generations.

Generation 128

Generation Brand Identity Branding Peer-to-peer 128

Zoominfo

JUNE 27, 2018

In today’s digital era, innovative marketing tactics have begun to overtake the traditional methods that have worked for years. Take influencer marketing for example. Keep reading for some key insights into influencer marketing– how effective it can be, what platforms to use, and much more! How effective is influencer marketing?

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Content Standard

JULY 3, 2018

There’s even been a slew of articles in the marketing press— Content Standard included —about how brands lost their fear of controversy and got political in 2017, no doubt partially driven by the extreme political times we all find ourselves living in. It’s why challenger brands get so much attention. And there’s the key.

Opinions 56

Opinions Paid Search Agency Brand Identity Branding 56

Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

6sense

OCTOBER 22, 2021

Brass tacks: Marketers and salespeople don’t have the kind of control over the buyer’s journey and sales process like they used to. According to G2 , 92% of buyers are more likely to purchase a product or service after reading a trusted review. B2B buyers are more empowered than ever. This jibes with our own findings.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. But why should the consumer trust you enough to click “play”? If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Sprout Social

APRIL 21, 2020

Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

Peer-to-peer 124

Peer-to-peer Work Management Marketing Management Budget Programs 124

PathFactory

FEBRUARY 1, 2023

PathFactory won a Winter Best of Award for Best Feature Set, Relationship, and Value for Price in the Content Marketing category,” said Megan Headley, VP of Research at TrustRadius. Based entirely on customer feedback, they have never been influenced by analyst opinion or status as a TrustRadius customer. With an overall trScore of 8.6

Enterprise Management 52

Enterprise Management Work Management Marketing Management Peer-to-peer 52

Hubspot

MARCH 22, 2023

Consultants — even those with deep knowledge — need a wide network of connections they can reach out to whenever they need third-party opinions, collaborators, referrals, advice, and so much more. This speaks volumes about the importance of networking,” says Luciano Viterale , a marketing and SEO consultant. Image Source 1.

Consulting 64

Consulting Tips Peer-to-peer Advertising Agencies 64

Navigate the Channel

NOVEMBER 28, 2023

Nurturing Trust and Authority Blogging isn’t just about churning out content for the sake of it; it’s about providing value to your audience. When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Sprout Social

JANUARY 14, 2021

In actuality, when executives only solicit ideas from their peers, it holds brands back from reaching their true potential. Let’s get rid of the phrase “that’s above my pay grade” when it comes to decision making and ideation — all opinions are valid, and voices should be heard. Regardless of role.

Organization 95

Organization Peer-to-peer Lead Ranking Social Media 95

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. People are more likely to buy products they learn about from trusted friends rather than those they see in ads. Quick Links.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

EveryoneSocial

JANUARY 7, 2020

While influencer marketing has been a dominant strategy for B2C brands, its B2B organizations that are realizing the value now. And these B2B influencers have the greatest impact on your company’s marketing and overall brand reach. Influencer Marketing for B2B Companies. So what is different about B2B influencer marketing?

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

Referral Rock

DECEMBER 5, 2019

Brand advocates are people who promote your brand through word of mouth marketing. They’re vital to any marketing strategy, because people consult and trust the opinions of others. Thus, brand advocate marketing is less structured compared to ambassador marketing. Benefits of Brand Advocate Marketing.

Word of Mouth 52

Word of Mouth Peer-to-peer Brand Identity Branding 52

Strategic-IC

JANUARY 13, 2021

Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

B2B Marketing Directions

FEBRUARY 28, 2021

Many marketing industry pundits contend that millennial buyers have distinctive characteristics that require a different approach to marketing and sales. The Work in BETA research produced several insights that have significant implications for B2B marketers.

B2B Marketing 96

B2B Marketing Planning Peer-to-peer B2B 96

B2B Digital Marketer

OCTOBER 13, 2020

Are relationships and trust important to B2B Digital Marketing? Majority of digital marketing involves a transactional relationship with the customer, but in B2B it is totally different. 01:20 – Joey Knecht’s background in B2B Digital Marketing. 07:23 – Rethinking marketing and sales.

Trust Marketing 52

Trust Marketing Sales Management B2B Marketing Planning 52

Oktopost

FEBRUARY 21, 2022

The State of B2B Social Media Marketing Report ). The State of B2B Social Media Marketing Report ). 63% of 18-34-year-olds trust an influencer’s opinion of a brand more than what the brand advertises about itself. Employee advocacy benefits so many individual aspects of both your company and your employees themselves.

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75