Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. Now, Apple’s mail privacy protection changes have some people ready to discuss trying to pull the plug on email marketing once again. . What is Apple’s Mail Privacy Protection (and Why it Matters).

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Martech

SEPTEMBER 21, 2021

The best news to come out of “Pixelgeddon” – also known as Apple’s Mail Privacy Protection feature, which went into effect on Monday, Sept. 20 – is that I will never have to listen to another conference speaker tell his audience, “ It’s all about the opens.” Workarounds waste time.

Open Rate 140

Open Rate Email Marketing Planning Click Rate 140

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JULY 2, 2021

Apple’s Mail Privacy Protection announcement falls into that third category. One such thing is leveraging the clients and devices that still track and report on opens to serve as a proxy for open rate performance and A/B testing. Three things are inevitable in life: death, taxes, and change. And that’s it!

Privacy Protection 87

Privacy Protection Privacy Marketing Automation Services Enterprise Management 87

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. And if you’re inexplicably seeing record high open rates and not sure why, this may be the perfect time to get up to speed on all things MPP ).

Privacy Protection 82

Privacy Protection Email Marketing Privacy Work Management 82

Litmus

DECEMBER 10, 2021

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. Get familiar with these.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Litmus

APRIL 18, 2024

and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). Switching email service providers is notoriously costly and difficult, particularly when it comes to transferring the gold-mine of data between one platform and another.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. Opens by environment. Outlook.com: 1.2%. Samsung Mail: 0.6%. GMX: 0.04%.

Privacy Protection 92

Privacy Protection Email Marketing Privacy Differentiation 92

Litmus

NOVEMBER 16, 2021

Litmus Email Analytics is not meant to replace data from your email service provider (ESP). Here’s what you’ll find in Email Analytics: Open rate data. Email Analytics open data includes total opens and reliable opens. Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP).

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Litmus

OCTOBER 28, 2022

Look at your open rate at the destination level. When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. Open rates were never super accurate to begin with, if we’re being honest. The key to making sense of open rates?

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Martech

APRIL 23, 2024

However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable. Now, their teams can target specific audiences with custom product or service messages.

Top of Funnel 66

Top of Funnel Analytics De-duplication Work Management 66

Martech

OCTOBER 30, 2023

Depending on your email service provider (ESP), monitoring your sender reputation may require investment in additional software. Email addresses are typically uploaded by marketers as lists in the email service provider or database or automatically inserted through a form on a website. But how about measuring the results?

Email Marketing 125

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 125

Martech

SEPTEMBER 2, 2021

One large enterprise client told us she was thinking about adding a service to her email program. This service charged an insane amount of money to do a proof of concept. ” Now, email is still cheaper than most other channels while delivering higher returns, even with add-on services. But those costs can add up quickly.

Email Marketing 130

Email Marketing Open Rate Privacy Protection Ad Frequency 130

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. 1) Redefine Your Metrics.

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Salesforce Marketing Cloud

APRIL 21, 2022

The movement toward consumer privacy protections is accelerating, and that’s a good thing. However, the downstream effects of increased data collection restrictions mean various metrics, like open rates and measurement methods used to benchmark success, are no longer reliable. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Salesforce Marketing Cloud

FEBRUARY 2, 2022

In our digital-first, experience-focused age, the vast majority of customers say the experience a company provides is as important as its products or services. Datorama enhancements for e-commerce. To meet this expectation, e-commerce and marketing teams must operate as one unit.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Litmus

AUGUST 9, 2022

Plus, with open rates becoming less of a reliable metric due to Apple’s Mail Privacy Protection (MPP), email marketers should be thinking about other ways to measure success—and that means shifting focus to engagement metrics. Social signals showcase live interactions with a product or service. Social signals.

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Litmus

DECEMBER 7, 2022

I’m curious to see how digital marketers pivot away from subject line testing since open rates are no longer a reliable metric. Will they shift toward measuring other (more meaningful) types of engagement—click-through rate and response rate? Josefy, Vice President, Client Services, NextAfter.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

Litmus

JULY 28, 2021

Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. Especially since as much as 24% of respondents look at the preview text first when deciding to open an email. Autoplicity saw almost an 8% increase in their open rates when they started using preview text.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Navigate the Channel

JANUARY 3, 2024

People are happy to connect with businesses, products and services they respect and value. Track key metrics, including open rates, click-through rates, conversion rates and unsubscribe rates. RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? Trust us on this one.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

JUNE 28, 2021

It’s normal to see small changes in these rates over the course of time, but if your open rate drops by more than 10 percentage points in a short timeframe and consistently remains low (or gets lower!), Friendly note: We’re actively covering the Apple Mail Privacy Protection news. you need to do some digging.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Salesforce Marketing Cloud

APRIL 15, 2024

Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. We’ve seen a lot of talk over the last couple of years, and especially since Apple MPP rolled out, about not being able to trust open rates.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. Track engagement with metrics other than open rates.

Privacy 103

Privacy Opt-out Contingency Planning Opt-in 103

Litmus

JUNE 17, 2021

Use it to get your subscribers’ attention and your emails opened! And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Data by Yes Lifecycle Marketing has shown that personalizing subject lines can increase open rates by 50% !

Open Rate 116

Open Rate Tips CAN-SPAM Click Rate 116

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. Each of these metrics has value (even the open rate) when you use them to track trends — whether they’re increasing or decreasing.

Budget Programs 117

Budget Programs Long Tail Marketing Ad Frequency Click Rate 117

Martech

JUNE 3, 2022

The main impact of these changes on email marketers is the decline of the open rate as a meaningful metric. Because of the way emails are cached under Apple’s Mail Privacy Protection, emails appear to be opened when they actually have not been, skewing the results. A more unified technology stack overall.

Marketing Automation Services 141

Marketing Automation Services Enterprise Management Work Management Marketing Management 141

Litmus

JULY 20, 2021

What does your email service provider (ESP) or marketing automation platform (MAP) and third-party analytics tools offer you? The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Martech

MARCH 9, 2023

At the heart of significant marketing trends is data Look at the trends that have occupied marketers’ attention over the last three years: 2021: The rise of Apple’s Mail Privacy Protection feature , which masked user activity data. Marketers panicked at the thought of losing open rates.

Open Rate 113

Open Rate Click Rate Paid Search Agency Privacy Protection 113

Martech

MAY 31, 2022

You might also rely too much on open rates to measure engagement. That’s a failure, too, because opens have always been an unreliable measure, and Apple’s Mail Privacy Protection further muddies the waters. New services like personal shoppers, curbside pickup, extended hours or services. ?

Buying Cycle 109

Buying Cycle Privacy Protection Click Rate Act-On 109

Litmus

SEPTEMBER 30, 2022

Don’t rely on open rates as your engagement metric. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99

Litmus

DECEMBER 15, 2023

Email marketing is an investment, and tools like your email service provider (ESP) don’t always come cheap. For example, use click-through rate to measure engagement with your email newsletter and email marketing ROI to prove the power of your promotional messages. However, every team benefits from an email marketing strategy.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Litmus

JUNE 16, 2021

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. No switching between various technologies. No sifting manually through exported data. Then take that dream up a notch.

Eloqua 78

Eloqua Privacy Protection Aggregators Click Rate 78

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. When you don’t have insight into where your audience is opening, using a hybrid/responsive design is a must.

Design 115

Design SEM Class Mobile Marketing 115

Scoop.it

NOVEMBER 3, 2022

Also, remind them how your products or services make things easier in their life. Avoid resending the emails to non-openers automatically. As Apple has launched Mail Privacy Protection feature, the open rate might not get tracked correctly and it can lead to too many unnecessary communications.

Email Marketing 93

Email Marketing Tips Planning Deliverability 93