Convince & Convert

OCTOBER 7, 2010

consumers engaged in certain social behaviors actually went down, not up. Is this the long-promised social media backlash? Overall, social media usage among U.S. Social Behaviors Are Shifting. For the first time, the percentage of U.S. Is the bloom off the rose? Except for one activity. How about you?

Social Media 153

Social Media Facebook Forrester Media 153

Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Without this information, the company’s social media pronouncements appear off-topic, unsolicited and out of touch.

Social Media 100

Social Media Media Digg PR 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Social Media 100

Social Media Digg Media RSS 100

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

Social Media 80

Social Media Social Marketing Media Planning 80

Ambal's Amusings

AUGUST 19, 2009

Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Brand Monitoring.

Social Media 100

Social Media Media RSS Statistics 100

LeadSloth

FEBRUARY 17, 2010

This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. Social Media. Lead Generation. Lead Nurturing. Lead Intelligence.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

RebelMouse

NOVEMBER 19, 2023

The network accepts a variety of content sources, from lifestyle brands to news sites. That's why we want to set you up for success starting with optimized RSS Feeds. A function in the RSS Feed that maps content to MSN categories. CPM Med $2.10 $2,100.00 $42,000.00 $105,000.00 CPM High $2.70 $2,700.00 $54,000.00 $135,000.00

Cost Per Thousand 52

Cost Per Thousand CPM Industry CMS RSS 52

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Biznology

DECEMBER 4, 2012

Social media and its social networks may feel like a home to some of us, but they’re really just private public spaces, similar to coffee shops, the Politics & Prose reading area, or the conference or ballroom at the Rosslyn Marriott. What we do own is our own properties. What is home?

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Source: Pew Internet and America Life Project: " Networked Workers " Study. Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work.

Social Media 100

Social Media Web 2.0 First-Mover Advantage RSS 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Only B2B

JANUARY 11, 2018

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.

RSS 76

RSS Tagging Lead Scoring Lead Ranking 76

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Here they are: Monitor. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action. Consequently, I have two recommendations.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. Plus, event invites, and photos in which you’re tagged.

Social Media 115

Social Media Media Paid Search Agency PR 115

Only B2B

JANUARY 11, 2018

Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.

RSS 59

RSS Lead Scoring Lead Ranking Tagging 59

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Smashmouth Marketing

DECEMBER 20, 2008

an anti-social marketing tactic? how should social media filter spam? how should social media filter spam?should So what is spamming in the world of social media? Not really, it's the nature of social media. In the world of network/social media, no damage done.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

EveryoneSocial

DECEMBER 21, 2020

Pulling in an RSS feed keeps anyone that subscribes to that group updated with any new posts automatically which saves time and effort for sharing relevant information with teams. Users can directly connect their LinkedIn, Twitter, and Facebook networks and simply share to their own social platforms.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

The Effective Marketer

MAY 18, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. You can follow any responses to this entry through the RSS 2.0

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

B2B Marketing Traction

JANUARY 19, 2012

A way to subscibe to the blog (typically an RSS feed). A tag cloud which displays themes that the blog posts cover. If the blog author is on social networks, provide links to their profile. Blog archives so a visitor can see by date how long the blog has existed and the volume of posts. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry.

Social Media 60

Social Media Social Marketing Media Planning 60

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

RSS 28

RSS Blogger Paid Search Agency Youtube 28