article thumbnail

ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

Zoominfo 225
article thumbnail

How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

Privacy 268
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our Global Data Coverage is Better Than Ever. Here’s How We Did It

Zoominfo

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Zoominfo 261
article thumbnail

The Privacy Multiverse: A Fantasy in Three Acts

Customer Experience Matrix

This is a world where privacy has been taken very seriously. In the same way, we still have search engines and social networks and ecommerce, but they don’t personalize their services. We’ve been researching the multiverse flips and have some experimental devices that can move you from one world to another. I see you’re Jamie.

Privacy 195
article thumbnail

What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. UGA, GA4, and Privacy But first, a quick note about privacy. All of the alternatives below have stronger privacy protections built in. With the long-awaited (dreaded?)

article thumbnail

Are social networks even worth it in B2B marketing?

Exo B2B

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So, yes, are social networks worth it?

article thumbnail

Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger.